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Retailer / private label

Unclaimed

An Indian e-commerce retailer specializing in sexual wellness products, adult accessories, and intimate lifestyle goods.

Last updated August 25, 2026

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History

IMbesharam was established in 2013 by Raj Armani and Salim Rajan in India. Its founding rationale was to address the limited availability of comprehensive online information and retail access for adult and sexual-wellness needs. By using e-commerce as its primary channel, the company entered a category where customers could value privacy, product variety, and the ability to research intimate goods before purchase. The retailer’s catalog developed across several related segments. Core products include vibrators and other sex toys, while adjacent categories include butt plugs, dildos, strap-ons, lingerie, lubricants, condoms, games, and edible underwear. This assortment gives IMbesharam a broader sexual-wellness and intimate-lifestyle proposition than a single-product specialist. Available reporting also suggests that female customers and female-oriented products have been commercially important. A 2020 Mint article cited in the available material reported that three of the company’s five best-selling products were female vibrators and that women represented 54% of customers, compared with 46% men. The company has pursued partnerships to broaden its brand and product presence. It has partnered with Lovense, a connected-adult-product company, and collaborated with Sunny Leone on exclusive product lines and promotional campaigns. The specific dates, commercial terms, and performance of these collaborations are not provided in the supplied sources. In 2022, IMbesharam also provided seed funding to Sangya Project, an Indian sex-tech startup seeking to manufacture affordable sexual-wellness products and sex toys domestically. The transaction connected the retailer with product innovation and local manufacturing, although its investment size and ownership interest are not available. The supplied reference material describes a 2022 estimate that projected the company would exceed ₹400 million in sales by 2023. This is a forecast rather than a verified result, and no source URL or audited figure is supplied, so it should not be interpreted as confirmed revenue. The same material describes IMbesharam as operating in a rapidly expanding Indian sexual-wellness market, but it does not establish the company’s market share, profitability, funding history, logistics footprint, or international reach. In February 2026, CEO Raj Armani appeared on the Dr. Cuterus podcast, produced by iDiva, to discuss the Indian sexual-wellness market. The reference reports his view that India’s sex-toy market had doubled every seven to eight months since 2020, compared with a global average of roughly six years; this is an executive statement rather than an independently verified market statistic. Also in February 2026, IMbesharam reportedly served as an official vendor at Zepto Prom Night, where it established a product-experience hub. The event reflected a move beyond purely transactional online retail toward consumer engagement and physical brand visibility. The available material further records industry recognition: IMbesharam won the XBIZ Award for Online Retailer of the Year – Boutique in 2015 and was reported to have won the Online Retailer of the Year award at the 2026 XMA ceremony. No scandal, lawsuit, recall, bankruptcy, or regulatory enforcement action is identified in the supplied references. Current corporate ownership, headquarters, legal structure, website address, and detailed present-day operations remain undocumented in the source material reviewed for this entry.

  • 2026

    XMA online retailer award

    [1]

    IMbesharam was reported to have won the Online Retailer of the Year award at the 2026 XMA ceremony.

  • 2022

    Seed funding for Sangya Project

    [1]

    The company provided seed funding to Sangya Project, an Indian sex-tech startup developing affordable sexual-wellness products and toys in India.

  • 2015

    XBIZ boutique online retailer award

    [1]

    IMbesharam won the XBIZ Award for Online Retailer of the Year – Boutique.

  • 2013

    Company founded

    [1]

    Raj Armani and Salim Rajan founded IMbesharam in India to provide online access to adult and sexual-wellness products and information.

Products and positioning

An India-focused online retailer bringing discreet access, product breadth, and sexual-wellness orientation to the adult-products market.

  • Sex toys

    Vibrators

    Vibrators are a central category in IMbesharam’s assortment and were reported to account for three of the company’s five best-selling products in a 2020 account. The category supports the retailer’s sexual-wellness positioning and includes products marketed primarily to women as well as products intended for couples or broader adult use. Specific brands, models, technical specifications, and current availability are not established in the supplied material.

  • Sex toys

    Butt plugs and dildos

    IMbesharam sells penetrative adult products including butt plugs and dildos. These products form part of the retailer’s core sex-toy selection and complement its vibrator assortment. The available references do not identify particular manufacturers, materials, sizes, product generations, or sales rankings for these lines.

  • Sexual wellness

    Lubricants and condoms

    The retailer offers sexual-wellness consumables and protection products such as lubricants and condoms. These categories extend the business beyond devices and accessories, supporting intimate use and safer-sex needs. No detailed brand portfolio, formulation information, or medical and regulatory claims are provided in the source material.

  • Intimate accessories

    Lingerie and strap-ons

    Lingerie and strap-ons are among IMbesharam’s accessory categories. They broaden the platform into intimate apparel and wearable adult products, complementing its toys and sexual-wellness merchandise. The supplied references do not specify collections, designers, product materials, or the commercial contribution of this category.

  • Adult novelty products

    Games and edible underwear

    IMbesharam also sells novelty-oriented products, including adult games and edible underwear. These items contribute a recreational and occasion-based dimension to the catalog and sit alongside the platform’s more functional sexual-wellness products. Product details, launch dates, and current availability are not documented in the supplied sources.

Marketing campaigns

  • 2026Zepto Prom Night product-experience hub

    India

    IMbesharam participated as an official vendor at Zepto Prom Night and operated a product-experience hub, giving the online retailer a physical consumer-event presence.

  • Sunny Leone collaboration

    India

    IMbesharam partnered with Sunny Leone on exclusive product lines and promotional campaigns, using a prominent public figure to increase awareness of its intimate-product offering.

  • Lovense partnership

    India

    The company partnered with Lovense, connecting its retail proposition with a recognized sexual-technology brand. The supplied material does not specify campaign dates, products, or commercial outcomes.

Brand decisions

  • 2022

    Seed investment in Sangya ProjectOther

    Background

    IMbesharam entered the sex-tech startup ecosystem as the Indian sexual-wellness sector developed and as demand for locally produced products increased.

    Action taken

    The company provided seed funding to Sangya Project to support the manufacture of affordable sexual-wellness products and sex toys in India.

Sources1 sources

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