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imove is a Norwegian car subscription service offering all-inclusive, flexible monthly car plans.

Last updated September 28, 2026

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Overview

imove is a Norwegian car subscription (bilabonnement) provider. Through its website imove.no, the company markets an all-inclusive monthly car subscription that bundles full comprehensive insurance (kaskoforsikring), tyre changes and tyre hotel, and no deposit or hidden start-up costs. The service is designed to give customers the freedom of owning a car without the value depreciation and unexpected expenses, with flexibility to change, pause or end the subscription. imove states that anyone with a driving licence can drive the car at no extra cost, and that customers can choose how much they drive and pay accordingly, with short or long binding periods. The company has been recognised by the Norwegian Consumer Council (Forbrukerrådet), which named it Norway's most consumer-friendly car subscription provider, and it has also been highlighted in VG's car subscription ranking. Its fleet includes models such as the Hyundai Ioniq 5, which it promotes as a premium comfort and technology option. Wikidata describes imove as a Norwegian car-sharing company.

History

imove is a Norwegian car subscription company. It operates the website imove.no, through which it offers all-inclusive car subscriptions to consumers in Norway. The company has been recognised by the Norwegian Consumer Council (Forbrukerrådet), which ranked it as Norway's most consumer-friendly car subscription provider, and it has also been featured in VG's car subscription ranking. Its subscription model includes full comprehensive insurance, tyre changes and tyre hotel, no deposit, and no hidden start-up costs, with flexible terms allowing customers to change, pause or end the subscription. The fleet includes models such as the Hyundai Ioniq 5. Wikidata classifies imove as a Norwegian car-sharing company.

Products and positioning

Consumer-friendly, flexible, all-inclusive car subscription with no deposit or hidden start-up costs.

  • Car subscription (bilabonnement)

    All-inclusive monthly car subscription with full comprehensive insurance, tyre change and tyre hotel, no deposit, and no hidden start-up costs.

  • Hyundai Ioniq 5 subscription

    Subscription offering for the Hyundai Ioniq 5, promoted as a premium comfort and technology electric vehicle.

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