ImpactGames
Corporate brand
UnclaimedImpactGames is a company founded in 2006 by Asi Burak and Eric Brown, known for creating PeaceMaker and Play the News.
Last updated September 2, 2026
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Overview
ImpactGames was founded in 2006 by Asi Burak and Eric Brown while attending Carnegie Mellon University's Entertainment Technology Center. The company was founded to continue the product, platform, and mission relating to their teams' graduate school work on the PeaceMaker game. The company went on to create Play the News, another award-winning platform. In 2010 the assets and naming rights to the company were acquired by Hybrid Learning Systems.
History
ImpactGames was founded in 2006 by Asi Burak and Eric Brown while attending Carnegie Mellon University's Entertainment Technology Center. The company was founded to continue the product, platform, and mission relating to their teams' graduate school work on the PeaceMaker game. The company went on to create Play the News, another award-winning platform. In 2010 the assets and naming rights to the company were acquired by Hybrid Learning Systems. Eric Brown joined the Hybrid Learning Systems' team as President to continue on the mission of the company while Asi Burak went on to become Co-Director of Games for Change.
Products and positioning
PeaceMaker
A game inspired by real events in the Israeli-Palestinian conflict, challenging players to succeed as a leader. It has been sold in over 60 countries and won several international awards.
Play the News
A web-based platform that brings interactive gaming elements to the online news media industry, changing news consumption from passive reading to active engagement.
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