Imperativa Records

Imperativa Records is an American independent record label founded in 2006 by award-winning producer and composer Yoav Goren. The label is headquartered in Santa Monica, California, and is dedicated to the exposure and promotion of the Epic Music genre. Epic music is characterized by a grand and powerful sound, often featuring a large orchestra, choir, and electronic elements. It is frequently used in film soundtracks and video game scores to create dramatic and emotional atmospheres, but also increasingly stands on its own to inspire cinematic associations in listeners. The genre strives to evoke senses and stories of struggle, heroism, and triumph. The label grew out of Goren's work heading Immediate Music, a Hollywood-based music production firm that was a leading composer collective specializing in music for motion picture advertising in the early to mid-2000s. Immediate Music provided custom scoring for trailers of major blockbusters for studios such as Disney, Paramount, Warner Brothers, and Sony Pictures, and licensed its catalog for movie trailers, advertising, television programs, and video game trailers. While Immediate Music enjoyed success, Goren wanted to share this impactful and emotional music with a wider audience beyond Hollywood editors and music supervisors. Imperativa's first project was Goren's ambitious "Epicon" album under his artist moniker Globus, which combined Immediate Music's epic orchestral trailer cues with high-energy, emotional rock songs exploring themes of the human condition, historical narratives, and personal aspirations. By the late 2000s, it became evident that there was a large, underserved fan base for hybrid orchestral trailer music that was generally not accessible to the public. With 2008's "Trailerhead," Imperativa ushered in the modern era of commercial releases of music featured in motion picture advertising and other visual media. The label supports artists passionate about creating emotional, impactful, evocative music, from cinematic rock (Globus) to hybrid orchestral trailer music (Trailerhead) to modern film score composers (Larry Groupé). Imperativa Records specializes in the production and distribution of CDs and online music across a wide range of genres, including soundtracks, rock, crossover, and modern classical. With extensive experience in licensing music for films, television, video games, trailers, and commercials, the label invests in projects and focuses on releasing high-quality orchestral and choral music by top musicians. Its motto is "The home of EPIC music."

Imperativa Records was founded in 2006 by award-winning producer and composer Yoav Goren. The label started as a hobby for Goren, who was simultaneously heading up music production firm Immediate Music in Hollywood, California. In the early to mid-2000s, Immediate Music was the leading composer collective in the world specializing in music for motion picture advertising. The company provided custom scoring for trailers of major blockbusters for studios such as Disney, Paramount, Warner Brothers, and Sony Pictures, and licensed its catalog works for movie trailers, advertising projects, television programs, and video game trailers. Despite the heavy workload, Goren enjoyed writing, arranging, and producing music that accompanied and enhanced grand visuals at the multiplex. While Immediate Music and its president Goren enjoyed much success in the industry, Goren the composer was eager to share this very impactful and emotional music with more than just a few dozen editors and music supervisors in Hollywood. Imperativa's first project was Goren's ambitious "Epicon" album under his artist moniker Globus, which drew upon Immediate Music's epic orchestral trailer cues as a backdrop to high-energy and emotional rock songs exploring themes of the human condition, historical narratives, and personal aspirations. By the late 2000s, it became evident that there was a huge, underserved fan base for hybrid, orchestral trailer music that was generally not accessible by the public. And so with 2008's "Trailerhead," Imperativa ushered in the modern era of commercial releases of music featured in motion picture advertising and other visual media. From here, the label was intent on exposing and promoting the Epic Music genre. The label is headquartered in Santa Monica, California, and specializes in the production and distribution of CDs and online music covering a wide range of genres, including soundtracks, rock, crossover, modern classical, and others. With extensive experience in licensing music for films, television, video games, trailers, and commercials (through Immediate Music), the label invests in projects and focuses on releasing high-quality orchestral and choral music by top musicians. The label is also dedicated to orchestral and choral music mixed with modern styles, such as epic music (from epic trailer music to epic rock, also known as cinematic rock). Its motto is "The home of EPIC music." Yoav Goren has said that Imperativa Records is a high-quality label dedicated to the best modern orchestral and choral music of the 21st century. The label's roster includes artists such as Globus, Immediate (Immediate Music), and Larry Groupé. Imperativa Records continues to operate as an independent label, promoting Epic Music and supporting artists passionate about creating emotional, impactful, and evocative music.

• 2008

  Release of "Trailerhead" album, ushering in the modern era of commercial releases of trailer music.

• 2006

  Imperativa Records founded by Yoav Goren.

High-quality label dedicated to the best modern orchestral and choral music of the 21st century, with a focus on Epic Music.

• Epicon

  Goren's ambitious album combining epic orchestral trailer cues with rock songs.

• 2008

  Trailerhead

  Album that ushered in the modern era of commercial releases of trailer music.

1. 1Imperativa Records Official Websiteimperativarecords.com
2. 2Imperativa Records - Aboutimperativarecords.com
3. 3Wikidata: Imperativa Recordswikidata.org
4. 4Wikipedia (Russian): Imperativa Recordsru.wikipedia.org