Impero BA

Impero BA (often styled IMPERO Buenos Aires) is an Argentine brand and content agency headquartered in Buenos Aires. The studio describes itself as a practice of strategy, creativity, and brand design, positioning its work around the idea that brands need to communicate in order to grow, and that the most effective way to do so is by understanding the codes of culture. Its stated ambition is to present products in a close and distinctive way and to communicate a worldview with its own tone and style. The agency organizes its offer into three broad service areas. The first, Brand & Identity, covers brand strategy and tone, design and rebranding, visual systems for social media, and elevator pitches. The second, Creative Campaigns, includes communication strategy, omnichannel campaigns, full-digital campaigns, TV and digital spots, and multi-platform rollouts. The third, Digital Ecosystems, spans digital strategy, social media management, websites and digital experiences, photo, video and motion graphics, and ambassadors and influencers. Impero BA's public portfolio names a mix of Argentine and international brands. The agency says it created all of the brand's internet touchpoints for ANDES ORIGEN; co-created a limited edition with three personalities and one community for PEDIDOS YA and MCDONALD'S; and changed the value proposition, tone, and personality of the energy-efficiency platform OPTIM. Other listed projects include launching Corta with an uncomfortable point of view that went viral, creating the relaunch campaign for Grido after 20 years of history, expanding the brand universe of 27, a beer made with regenerative agriculture, producing a content series for 7Up that was implemented globally, and creating the lunch campaign for Pedidos, the product's prime-time offering. Because the agency is privately held and does not disclose financial or ownership details publicly, its corporate structure, founding year, and leadership are not documented in the available evidence. What is clear from its own materials is that Impero BA operates as a creative and strategic partner for consumer brands, with a client roster that leans toward food, beverage, retail, and technology categories and a geographic reach that extends beyond Argentina through global campaign work.

Impero BA presents itself publicly as a Buenos Aires-based studio for strategy, creativity, and brand design. Its own materials describe a philosophy centered on the relationship between brands and culture: brands need to communicate in order to grow, and the best way to do that is by understanding the codes of culture, so that a product can be shown in a close and distinctive way and a worldview can be communicated with its own tone and style. The agency's service structure is organized into three areas. Brand & Identity covers brand strategy and tone, design and rebranding, visual systems for social media, and elevator pitches. Creative Campaigns covers communication strategy, omnichannel campaigns, full-digital campaigns, TV and digital spots, and multi-platform rollouts. Digital Ecosystems covers digital strategy, social media management, websites and digital experiences, photo, video and motion graphics, and ambassadors and influencers. Impero BA's public case list illustrates the kinds of projects it has taken on. For ANDES ORIGEN, the agency says it created all of the brand's internet touchpoints. With PEDIDOS YA and MCDONALD'S, it co-created a limited edition involving three personalities and one community. For OPTIM, it changed the value proposition of the brand's energy-efficiency platform and gave it a tone and personality. Other projects include launching Corta with an uncomfortable point of view that went viral; creating the relaunch campaign for Grido after 20 years of history; expanding the brand universe of 27, a beer made with regenerative agriculture; producing a content series for 7Up that was implemented globally; and creating the lunch campaign for Pedidos, described as the product's prime-time offering. Beyond these project descriptions, the available evidence does not document the agency's founding date, founders, ownership, leadership, or office locations. Impero BA appears to operate as an independent, privately held creative studio serving consumer-facing brands, with a client base that includes food, beverage, retail, and technology names and work that has reached audiences beyond Argentina.

A brand and content agency that builds brands in sync with culture, combining strategy, creativity, and design to help brands communicate and grow.

• Brand & Identity

  Brand strategy and tone, design and rebranding, visual systems for social media, and elevator pitches.

• Creative Campaigns

  Communication strategy, omnichannel campaigns, full-digital campaigns, TV and digital spots, and multi-platform rollouts.

• Digital Ecosystems

  Digital strategy, social media management, websites and digital experiences, photo, video and motion graphics, and ambassadors and influencers.

1. 1IMPERO Buenos Aires — Homeimperoba.com
2. 2Nosotros - Impero Buenos Airesimperoba.com
3. 3Impero BA — Wikidatawikidata.org