In A Biskit

In A Biskit is a line of savoury snack crackers produced by Nabisco, the biscuit and snack business now owned by Mondelēz International. The brand originated in the United States in early 1964 with Chicken in a Biskit, a cracker designed to deliver a concentrated chicken flavour in a shelf-stable baked snack. It subsequently developed into a broader family of flavoured crackers, with formulations and available varieties differing between countries. In the United States, the core product has been sold as Chicken in a Biskit and has been associated with Nabisco’s Flavor Originals group, alongside products such as Better Cheddars, Sociables and Vegetable Thins. The American formulation has traditionally used dehydrated cooked chicken for flavouring, although the exact recipe and ingredient declaration have varied over time. The United States range has included original, barbecue and ranch-oriented variants, as well as the separate Swiss in a Biskit product. Australia became an especially important market for the brand. Australian products have been marketed under the In A Biskit name and have included chicken, Vegemite, bacon, nacho, barbecue, crispy potato, salt and vinegar, and other savoury profiles. Rather than positioning the crackers as plain biscuits, the range has generally emphasized intense seasoning and familiar meal or snack flavours. Products have been sold in standard boxes of approximately 175–200 grams and, from 1999, in multipacks containing ten individually wrapped 25-gram bags. The multipack format connected In A Biskit with a wider Nabisco and Kraft strategy of offering portioned snack products. The Australian manufacturing history reflects broader changes in the packaged-food industry. In A Biskit was made at Kraft’s Broadmeadows factory until that facility closed in 2006, after which production moved to China. The Australian Chicken in a Biskit recipe listed chicken meat among its ingredients, but an independent chemistry test reported that it could not detect protein from any meat species. That finding became a notable point of public discussion about the relationship between a product’s flavour identity, ingredient labelling and measurable animal-derived content. The Australian range was discontinued in March 2015. The brand returned to Australian shelves in August 2021 with Chicken and Drumstix varieties, promoted with an ‘oven baked in Oz’ message that emphasized renewed local production. In 2022, Mondelēz announced additional Australian flavours inspired by popular home-delivery foods: Smoky Meatlovers, Cheese Burger and Loaded Cheese. Further flavour extensions followed in 2025, including a variety inspired by Philadelphia Sweet Chilli and Peri Peri Drumstix. Today, In A Biskit is best understood as a flavour-led snack-cracker brand whose identity is built around bold savoury profiles rather than a single fixed recipe. Its history spans Nabisco’s American cracker portfolio, Australian flavour localization, changing manufacturing arrangements and a later revival aimed at consumers seeking nostalgic products with contemporary fast-food and takeaway-inspired flavours.

In A Biskit began as an American Nabisco cracker line in early 1964, when Chicken in a Biskit was introduced as a savoury alternative to conventional plain or cheese crackers. The product used a baked cracker format to reproduce the taste of chicken through seasoning and, in the United States, dehydrated cooked chicken. The concept was later extended through additional flavours and related products, including Swiss in a Biskit. In the American market, these products were associated with Nabisco’s Flavor Originals portfolio, a group of distinctive flavoured crackers that also included Better Cheddars, Sociables and Vegetable Thins. The brand developed a distinct identity in Australia, where Nabisco produced and marketed a wider selection of flavours. Australian varieties included Chicken in a Biskit, Vegemite, bacon, nacho, barbecue, crispy potato and salt and vinegar. This localization made the product more than an imported American chicken cracker: it became a platform for flavours recognizable to Australian snack consumers. Packaging was available in boxes of approximately 175–200 grams. In August 1999, a multipack format containing ten 25-gram bags was introduced as part of a broader Nabisco packaging approach for portioned snacks. Australian production took place at Kraft’s Broadmeadows factory until that plant closed in 2006. Manufacturing then moved to China. The change formed part of the brand’s wider production history and affected how the product was described in relation to Australian manufacturing. The Australian Chicken in a Biskit ingredient list identified chicken meat, but an independent chemistry assay reported that it found no protein from any meat species. This result did not erase the product’s flavour identity, but it created a notable issue around ingredient composition and the difference between declared ingredients and independently measured material. Production of the Australian In A Biskit range was discontinued in March 2015. The cessation ended a long-running presence on Australian shelves, but consumer recognition of the product continued. In August 2021, the brand returned to Australia with Chicken and Drumstix flavours. The relaunch used an ‘oven baked in Oz’ claim, presenting the products as locally baked again and reconnecting the revived range with Australian manufacturing. The post-relaunch strategy focused on familiar, indulgent and takeaway-inspired flavours. In 2022, Mondelēz announced Smoky Meatlovers, Cheese Burger and Loaded Cheese varieties. These flavours broadened the line beyond the original chicken association while maintaining its central promise of strongly seasoned savoury crackers. In 2025, the range expanded again with a Philadelphia Sweet Chilli-inspired flavour and Peri Peri Drumstix. Across its history, In A Biskit has moved between several roles: an American novelty cracker, an Australian-localized savoury snack, a discontinued heritage product and a revived brand using new flavour concepts. Its major turning points have been the 1964 launch, the development of Australian-specific varieties, the 1999 multipack introduction, the 2006 factory transition, the 2015 discontinuation and the 2021 return to market. The brand remains associated with Nabisco and is ultimately part of Mondelēz International’s broader global snack portfolio.

• 2025

  Further flavour extensions

  [1]In a Biskiten.wikipedia.org

  Philadelphia Sweet Chilli-inspired and Peri Peri Drumstix flavours are released.

• 2022

  Takeaway-inspired flavours added

  [1]In a Biskiten.wikipedia.org

  Mondelēz announces Smoky Meatlovers, Cheese Burger and Loaded Cheese varieties for Australia.

• 2021

  Australian relaunch

  [1]In a Biskiten.wikipedia.org

  Chicken and Drumstix products return to Australian shelves, with renewed emphasis on Australian oven baking.

• 2015

  Australian production discontinued

  [1]In a Biskiten.wikipedia.org

  The Australian In A Biskit range is discontinued in March.

• 2006

  Broadmeadows manufacturing ends

  [1]In a Biskiten.wikipedia.org

  Production moves away from Kraft’s Broadmeadows factory following its closure, with manufacturing transferred to China.

• 1999

  Australian multipack format introduced

  [1]In a Biskiten.wikipedia.org

  A multipack containing ten 25-gram bags is added to the Australian range.

• 1964

  Chicken in a Biskit launches in the United States

  [1]In a Biskiten.wikipedia.org

  Nabisco introduces Chicken in a Biskit, establishing the savoury cracker line that later becomes known internationally as In A Biskit.

A bold, savoury snack-cracker brand built around concentrated food-inspired flavours, portability and nostalgic appeal. In Australia, the brand combines legacy recognition with flavour extensions inspired by chicken, takeaway meals and spicy sauces.

• Savoury snack crackers · 1964

  Chicken in a Biskit

  The original and best-known product in the line, first released in the United States in 1964. It uses a baked cracker base with a concentrated chicken flavour. American and international formulations have differed, and the Australian product has been offered in both legacy and revived versions.

• Flavoured snack crackers · 2021

  Drumstix

  A chicken-drumstick-inspired cracker variety introduced as part of the Australian brand relaunch in 2021. It extends the brand’s poultry flavour territory while giving the product a more distinctive name and visual association.

• Takeaway-inspired snack crackers · 2022

  Smoky Meatlovers

  An Australian flavour extension announced in 2022. Its profile is built around smoky, meat-oriented takeaway and home-delivery associations rather than a single traditional biscuit flavour.

• Takeaway-inspired snack crackers · 2022

  Cheese Burger

  A 2022 Australian flavour inspired by the savoury combination of a cheeseburger. It represents the brand’s move toward recognizable fast-food flavour concepts.

• Cheese-flavoured snack crackers · 2022

  Loaded Cheese

  A 2022 flavour extension emphasizing a rich, heavily seasoned cheese profile. The product forms part of the post-relaunch range designed around indulgent takeaway-style tastes.

• Sauce-inspired snack crackers · 2025

  Philadelphia Sweet Chilli

  A flavour released in 2025 and inspired by Philadelphia Sweet Chilli. It links the cracker range to a recognizable branded sauce flavour profile.

• Spiced chicken-inspired snack crackers · 2025

  Peri Peri Drumstix

  A 2025 extension of the Drumstix concept with a peri-peri-style spicy seasoning direction.

• 2022

  Expand into home-delivery-inspired flavoursProduct launch

  Background

  The revived brand was positioned around strong savoury flavours and contemporary takeaway associations.

  Action taken

  Mondelēz announced Smoky Meatlovers, Cheese Burger and Loaded Cheese varieties.

  Aftermath

  The range broadened beyond its traditional chicken identity and reinforced a strategy of translating familiar meals into cracker flavours.

  Source

• 2021

  Reintroduce In A Biskit in AustraliaProduct launch

  Background

  After the Australian range had been discontinued in 2015, the brand returned amid continuing recognition of its earlier products.

  Action taken

  Chicken and Drumstix varieties were relaunched in August, supported by an Australian oven-baking message.

  Aftermath

  The relaunch restored the brand to the Australian snack-cracker market and created a platform for later flavour expansion.

  Source

• 2015

  Discontinue the Australian rangeStrategy

  Background

  The Australian In A Biskit line had a long-established market presence but was removed from production in March 2015.

  Action taken

  Production of the Australian range was discontinued.

  Aftermath

  The brand remained absent from Australian shelves until its 2021 revival.

  Source

• 2006

  Move Australian manufacturing after Broadmeadows closureStrategy

  Background

  In A Biskit had been made at Kraft’s Broadmeadows factory, which closed in 2006.

  Action taken

  Manufacturing of the range was moved to China.

  Aftermath

  The move changed the production geography of the Australian range until the brand later returned with messaging focused on being oven baked in Australia.

  Source

1. 1In a Biskiten.wikipedia.org