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Product brand

Unclaimed

Australian bedding and homeware brand founded in Sydney in 2013.

Last updated September 10, 2026

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Overview

IN BED is a brand founded in Sydney in 2013 that creates timeless, beautiful products in a responsible and respectful way. It is 100% female owned and operated, with founder Pip Vassett as sole shareholder, and is independently run without a larger corporation, investors or shareholders. Its products are sourced and made from all over the world using high quality, natural materials. Offerings include Textured Cotton bedding, organic cotton towels crafted in Portugal from 100% GOTS certified organic cotton, and a kitchen collection made entirely in Europe from natural fibres.

History

IN BED was founded in Sydney in 2013. The brand creates timeless, beautiful products in a responsible and respectful way, aiming to inspire its community through meaningful design and by sharing stories to encourage positive change. It is 100% female owned and operated, with founder Pip Vassett as sole shareholder, and is independently run without a larger corporation, investors or shareholders. Its products are sourced and made from all over the world using high quality, natural materials.

Products and positioning

Timeless, beautiful products made responsibly and respectfully; driven by the creative space.

  • Textured Cotton collection

    A much loved collection available in Umber & Lake colourways.

  • Organic cotton towels

    Bathroom towels crafted in Portugal from 100% GOTS certified organic cotton.

  • Kitchen collection

    A new kitchen collection made entirely in Europe, crafted from natural fibres in a palette of timeless hues.

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