In Defense of Animals
Corporate brand
UnclaimedIn Defense of Animals is a United States animal-protection organization campaigning for animal rights, welfare, and habitat protection.
Last updated August 25, 2026
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Overview
In Defense of Animals (IDA) is a United States animal-protection organization founded in 1983 in San Rafael, California. Its stated mission centers on protecting the rights, welfare, and habitats of animals. The organization operates through advocacy, public education, pressure campaigns, legal and regulatory activity, nonviolent direct action, and hands-on rescue and sanctuary work. IDA became particularly associated with campaigns against animal experimentation, including research conducted for or by the U.S. military and experiments involving the separation of infant monkeys from their mothers. Its early activism used demonstrations, sit-ins, lock-downs, banner hangings, and other forms of nonviolent civil disobedience. The organization developed a reputation for sustained campaigns directed at particular institutions or practices rather than short-lived public-relations actions. Journalist and author Deborah Blum characterized this approach as highly persistent and focused on carefully selected targets. The organization was founded and initially led by veterinarian Elliot M. Katz, who had studied at Cornell University’s veterinary school. Katz became involved in animal-rights issues after activists sought his assistance regarding allegedly overcrowded and unsanitary animal laboratories at the University of California, Berkeley. He helped establish Californians for Responsible Research, an advocacy effort that pressed the university to improve animal care. Katz presided over IDA from its creation and later held the position of president emeritus until his death in 2021. IDA’s work spans laboratory animals, animals used in food and clothing production, animals in entertainment and sport, wildlife, and companion animals. Campaigns and interventions described in reference material include opposition to research on monkeys, cats, and beagle puppies; efforts to improve elephant conditions in zoos and circuses; opposition to hunting on Santa Catalina Island and at Point Reyes National Seashore; and an effort associated with rescuing dolphins trapped in fishing nets in Japan. The group also participated in opposition to the Coulston Foundation, formerly a major chimpanzee research facility, and reported that its advocacy helped bring about the end of several research programs. Internationally, IDA has conducted or supported animal-rescue and sanctuary work in Mississippi, South Korea, India, and Cameroon. In 1999 it created a chimpanzee sanctuary and education center in Cameroon. Its South Korean work includes a campaign against the dog- and cat-meat trade. In the United States, it has campaigned for changes to zoo elephant management, published an annual list of zoos it considers especially problematic for elephants, and advocated meat-free public policies, including meat-free Mondays in San Francisco. IDA’s elephant campaign has generated disagreement with zoo operators and other institutions. The organization argues that urban zoos generally cannot provide elephants with sufficient space and that captivity can contribute to premature death. Some zoos have disputed that analysis, arguing that accredited facilities provide high-quality care and that space-based criticism is overly simplistic. IDA has also claimed credit for pressuring the San Francisco Zoo to transfer its elephants to a sanctuary, while the zoo reportedly disputed the extent of the organization’s influence. The organization is currently led by Marilyn Kroplick, M.D., according to the supplied reference material. Its present model combines public campaigning with education, investigations, legal or regulatory pressure, direct action, rescue, and sanctuary development. IDA remains an advocacy organization rather than a commercial consumer brand; its name functions primarily as the public identity for a nonprofit animal-protection movement.
History
In Defense of Animals was founded in 1983 in San Rafael, California, by veterinarian Elliot M. Katz. Katz’s involvement in animal advocacy developed through a dispute concerning conditions in animal laboratories at the University of California, Berkeley. Activists approached him for assistance with claims that animals were being kept in overcrowded and unsanitary conditions. In response, Katz helped create Californians for Responsible Research, an organization that pressed the university to improve the treatment and care of laboratory animals. This experience became the foundation for a broader organization dedicated to animal rights and welfare. From its beginning, IDA combined conventional advocacy with highly visible nonviolent direct action. Its methods included demonstrations, sit-ins, lock-downs, banner hangings, public education, and pressure directed at universities, government agencies, laboratories, zoos, and other institutions. The group became particularly known for opposing animal experimentation. Its targets included military-related research and experiments involving monkeys separated from their mothers. IDA also opposed research involving cats and dogs, and it participated in campaigns surrounding the Coulston Foundation, once described as the world’s largest chimpanzee research center. The organization reported that its efforts contributed to the end of several research programs. In one case, the U.S. Department of Agriculture accused the foundation of housing chimpanzees in undersized cages and causing avoidable deaths, allegations that reinforced IDA’s criticism of the facility. IDA’s campaigns expanded beyond laboratories. It opposed hunting of goats and buffalo on Santa Catalina Island and campaigned against bow hunting of Tule elk at Point Reyes National Seashore. An investigator identified as Ben White was reported to have entered the water off Japan and cut nets that were holding dolphins. These actions reflected the organization’s willingness to use direct intervention alongside public campaigning and institutional pressure. In 1999, IDA established a chimpanzee sanctuary and education center in Cameroon, adding international sanctuary and educational work to its advocacy portfolio. Later programs included animal rescue in Mississippi, South Korea, and India. In South Korea, the organization developed a campaign against the dog- and cat-meat industries. Its work also addressed elephants in zoos and circuses. IDA argues that urban zoos lack the space necessary for elephants and that captivity may contribute to premature death. It has published an annual ranking of zoos it considers especially poor environments for elephants and has alleged violations of the Animal Welfare Act at several facilities. The elephant campaign produced both claimed successes and institutional disagreement. IDA said that its pressure helped lead the San Francisco Zoo to transfer its elephants to a sanctuary in 2004. The zoo disputed the importance of IDA’s role. Other zoo representatives also challenged IDA’s general argument, maintaining that accredited zoos provide strong care and that the limited-space criticism is too simplistic. The dispute illustrates the broader tension between IDA’s rights-based opposition to captivity and the position of zoological institutions that managed captivity can support conservation, education, and animal care. The organization also advocated dietary and municipal policy changes. Its campaign for meat-free Mondays in San Francisco was described as successful. Across these activities, IDA’s identity has remained centered on sustained pressure campaigns rather than commercial products. Katz led the organization from its founding and later became president emeritus, remaining associated with IDA until his death in 2021. The supplied reference material identifies Marilyn Kroplick, M.D., as the organization’s current leader. IDA now presents a combined model of advocacy, education, investigation, legal and regulatory action, rescue, and sanctuary work across several animal-protection issues.
- 2021
Founder Elliot M. Katz dies
[1]Elliot M. Katz died after serving as IDA’s founding president and later president emeritus.
- 2004
San Francisco Zoo elephants transferred
[1]The San Francisco Zoo transferred its elephants to a sanctuary; IDA claimed its campaign helped produce the decision, while the zoo disputed the extent of the group’s influence.
- 2001
Phoenix beagle experiments ended
[1]IDA launched a lawsuit against a scientist and reported the end of brain-cancer experiments on beagle puppies in Phoenix, Arizona.
- 1999
Cameroon chimpanzee sanctuary established
[1]IDA created a chimpanzee sanctuary and education center in Cameroon.
- 1998
Rockefeller University ends cat experiments
[1]After an 18-month IDA protest campaign, Rockefeller University ended the neurophysiology experiments on cats that the organization had opposed.
- 1995
USDA criticism of the Coulston Foundation
[1]The U.S. Department of Agriculture accused the Coulston Foundation of keeping chimpanzees in undersized cages and causing avoidable deaths, supporting concerns raised in IDA’s campaign against the facility.
- 1983
Organization founded in California
[1]Elliot M. Katz founded In Defense of Animals in San Rafael, California, following earlier advocacy concerning laboratory-animal conditions at the University of California, Berkeley.
Products and positioning
A persistent, rights-oriented animal-protection organization combining public campaigning, education, direct action, legal and regulatory pressure, rescue, and sanctuary work.
Advocacy program · 1983
Animal-protection advocacy
IDA’s central offering is advocacy on behalf of animals used in research, food and clothing production, entertainment, sport, and captivity. The organization uses public education, investigative claims, demonstrations, institutional pressure, and nonviolent direct action to seek changes in policy and practice.
Rescue and conservation program · 1999
Animal rescue and sanctuary work
IDA combines campaigns with hands-on protection and rescue work. Reference material identifies activity in Mississippi, South Korea, India, Japan, and Cameroon, including the establishment of a chimpanzee sanctuary and education center in Cameroon.
Animal-welfare campaign
Elephant protection campaign
This program challenges the keeping of elephants in urban zoos and circuses. IDA argues that limited space harms elephants and publishes an annual list of zoos it considers among the worst environments for the species.
Marketing campaigns
- 2004Elephants in zoos campaign
United States
IDA campaigns against keeping elephants in urban zoos and circuses and advocates sanctuary transfers.
Outcome. The San Francisco Zoo transferred its elephants to a sanctuary; the zoo disputed IDA’s claim that the campaign was a significant factor.
- Laboratory-animal experimentation campaign
United States
IDA has campaigned against military and university experiments involving monkeys, cats, dogs, and other animals, using protests, public pressure, litigation, and regulatory advocacy.
Outcome. The organization reported the termination of several research programs, including experiments at Rockefeller University and brain-cancer research on beagle puppies.
- Coulston Foundation chimpanzee campaign
United States
IDA joined animal-protection groups opposing conditions and research practices at the Coulston Foundation, a major chimpanzee research facility.
Outcome. The Coulston Foundation was eventually shut down, although the supplied material does not attribute the result exclusively to IDA.
- South Korean dog- and cat-meat campaign
South Korea
IDA campaigns to end the dog- and cat-meat industries in South Korea.
- Meat-free Mondays
United States
IDA campaigned for a meat-free Monday policy in San Francisco as part of its broader effort to reduce animal use in food production.
Outcome. The campaign was reported to have persuaded the city to adopt meat-free Mondays.
Brand decisions
2004
Pressure zoos to transfer elephants to sanctuariesStrategyBackground
IDA argued that urban zoos generally lack the space required by elephants and can contribute to premature deaths.
Action taken
The organization intensified its elephant campaign and pressed facilities, including the San Francisco Zoo, to move elephants to sanctuary settings.
Aftermath
San Francisco transferred its elephants, but the zoo disputed IDA’s claimed influence. Other zoo representatives rejected the organization’s broader characterization of accredited elephant care.
- Woodland Park Zoo — The zoo argued that the limited-space criticism was overly simplistic and that accredited zoos provide elephants with high-quality care.
1999
Expand from direct-action advocacy into sanctuary workStrategyBackground
IDA’s work had traditionally emphasized campaigns, protests, and institutional pressure.
Action taken
The organization created a chimpanzee sanctuary and education center in Cameroon.
Aftermath
The move added international rescue, sanctuary, and education work to IDA’s advocacy model.
Sources2 sources
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