In the Name Of

In the Name Of, also known as ITNO, was a British record label established by singer Lily Allen during a period when she was reassessing her own recording career and the structure of the contemporary music business. Allen began developing the label in 2009 after expressing dissatisfaction with established industry practices and a desire to support a different model for discovering and working with artists. Rather than treating the project simply as a personal imprint, she presented it as an attempt to participate more directly in artist development and to rethink aspects of the relationship between musicians and record companies. The label formally launched in 2011 with financial backing from Sony Music Entertainment. Sony provided Allen with an annual salary of £100,000 to recruit staff and establish an office, giving the venture the resources of a major music company while leaving Allen associated with its creative direction and identity. This arrangement placed In the Name Of between an independent-style boutique label and a major-label-supported operation: it used the credibility and infrastructure of Sony while being publicly linked to Allen's artistic perspective and industry criticism. The label's first announced signing was Cults, a New York noise-pop duo. The signing reflected the label's stated interest in developing emerging artists rather than operating solely as a vehicle for Allen's own recordings. Tom Odell was also listed among the label's artists. Available reference material identifies these acts as the principal artists associated with the imprint, although it does not provide a complete catalogue of releases, detailed contractual information, or a broader roster. In the Name Of operated for a relatively short period. The label closed in 2014, at approximately the same time that Allen returned to performing music herself. The closure ended the imprint's activities after roughly three years of formal operation. No separate successor label, acquisition, public financial performance, or continuing corporate presence is documented in the supplied sources. Its significance rests primarily in its brief attempt to combine a singer's artist-led label concept with backing from Sony Music Entertainment, as well as in its association with Lily Allen's public criticism of conventional music-industry practices.

In the Name Of was a British record label founded by singer Lily Allen. The project emerged from Allen's concerns about the conventional music industry and her interest in creating a more artist-oriented enterprise. In 2009, while discussing a pause in her own recording career, Allen said she was working on a label and wanted to explore changes to the way the music business operated. Her plans suggested an ambition to become involved in artist development and label management rather than concentrating exclusively on her own releases. The imprint was formally launched in 2011 under the name In the Name Of, often shortened to ITNO. Although associated with Allen's independent-minded outlook, it was not financed solely as a small independent venture. Sony Music Entertainment provided financial backing and paid Allen an annual salary of £100,000 for the purpose of hiring staff and establishing an office. This support gave the label access to major-company resources while preserving its public identity as a project initiated by an active recording artist. Cults, a New York noise-pop duo, became the label's first signed act. Their association with the imprint helped define its early profile as a platform for emerging music rather than simply a vehicle for Allen's own work. Tom Odell was also identified as a former artist. The available reference material does not set out a full discography, release schedule, staffing structure, or the commercial results of the label's artist agreements, so those aspects remain undocumented here. In the Name Of closed in 2014. The end of the label occurred alongside Allen's return to performing music, linking the imprint's short life to a change in her own professional priorities. The label therefore existed formally for approximately three years, following a longer period of planning that began in 2009. No evidence in the supplied material indicates that it continued under another name, was sold to a different owner, or developed into a lasting label group. Its documented legacy is as a brief Sony-backed experiment in artist-led record-label creation.

• 2014

  Label closes

  [1]In the Name Of (record label)en.wikipedia.org

  In the Name Of ceased operating as Lily Allen returned to performing music.

• 2011

  In the Name Of formally launches

  [1]In the Name Of (record label)en.wikipedia.org

  The imprint launched with financial backing from Sony Music Entertainment, which supported staffing and the creation of an office.

• 2011

  Cults becomes the first signed act

  [1]In the Name Of (record label)en.wikipedia.org

  The New York noise-pop duo Cults was announced as the label's first signing.

• 2009

  Lily Allen begins developing the label

  [1]In the Name Of (record label)en.wikipedia.org

  Allen began working on a record-label project while considering a break from her own recording career and publicly discussing the need to rethink established music-industry practices.

A short-lived, artist-led British record-label imprint combining Lily Allen's creative direction and independent-minded industry positioning with Sony Music Entertainment's financial backing and infrastructure.

• Record-label catalogue · 2011

  Recorded music releases

  The label's core output was recorded music released through artists signed to or associated with the imprint. The supplied reference material identifies Cults and Tom Odell as associated artists but does not provide a complete catalogue or detailed release list.

• Label services · 2011

  Artist development

  In the Name Of was established to sign and develop artists within an artist-led label structure. Its documented roster included the New York duo Cults and singer-songwriter Tom Odell, with Sony Music providing financial and operational support.

• 2014

  Close the imprintStrategy

  Background

  The label's closure coincided with Lily Allen's return to performing music.

  Action taken

  In the Name Of ceased operations.

  Aftermath

  The imprint became defunct after approximately three years of formal activity. No successor operation is documented in the supplied sources.

  Source

• 2011

  Adopt a Sony-backed artist-led label modelStrategy

  Background

  Lily Allen wanted to establish a label reflecting her dissatisfaction with conventional music-industry practices and her interest in changing how artists and labels worked together.

  Action taken

  In the Name Of launched as an Allen-founded imprint with Sony Music Entertainment financial backing, including funding for staffing and office operations.

  Aftermath

  The arrangement enabled the label to sign artists including Cults and Tom Odell, but the imprint closed in 2014 after a short operating period.

  Annual salary provided to Lily Allen for label setup and staffing. £100,000 per year (At launch in 2011)

  Source

1. 1In the Name Of (record label)en.wikipedia.org