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incognito® is a UK insect-repellent brand offering plant-based protection products, founded by Howard Carter and Patricia Conlon.

Last updated September 15, 2026

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Overview

incognito® is an insect-repellent brand whose official site describes a mission of "Protecting people naturally. Backed by experience. Trusted worldwide." It was founded after two life-changing travel experiences, and its founders are Howard Carter and Patricia Conlon. The brand sells a range of insect-protection products, including repellent sprays, lotions, roll-ons, hair and body washes, incense sticks, bracelets, necklaces, sun protection, and bite-relief items, organised around a "Simple Step System".

History

incognito® was founded after two life-changing travel experiences showed there had to be a better way to protect people from biting insects. Howard Carter contracted both malaria and dengue fever while travelling in Thailand and India, despite using conventional insect repellents and anti-malarial medication. At the same time, Patricia Conlon was travelling through the Amazon and did not want to use chemical repellents in one of the world's most fragile environments; the natural alternatives she tried did not work. Together they decided there had to be a better solution, and that journey led to the creation of incognito®. More than 20 years later, the brand states its mission remains to create effective, plant-based protection that is kinder to people and the planet.

Products and positioning

Plant-based, natural insect protection that is "kinder to people and the planet".

  • Insect Repellent Spray 100ml

    Listed as a best seller on the official site.

  • Hair + Body Wash 200ml

    Listed as a best seller on the official site.

  • Incense Sticks

    Made with 100% natural ingredients, burns up to 80 minutes per stick, and is Step 4 of the incognito® Simple Step System.

  • Insect Repellent Bracelet

    Listed as a new long-lasting wooden insect repellent bracelet.

  • Insect Repellent Necklace

    Listed as a new product on the official site.

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