Increnovo LLC
Corporate brand
UnclaimedA global scientific and strategic consulting company serving the food, beverage, and dietary supplement industries.
Last updated September 28, 2026
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Overview
Increnovo LLC is a global consulting company that provides cutting-edge technologies and innovative products and services to the food, beverage, and dietary supplement industries. Based in Whitefish Bay, Wisconsin, in the United States, the firm positions itself as a leader in scientific research and development, raw material sourcing, streamlined distribution, and product marketing for functional foods and beverages, nutraceuticals, and cosmeceuticals. Its stated purpose is to help clients capture the potential of the rapidly growing global marketplace for healthy, personalized nutrition by enabling access to advanced ingredients, technologies, and services. The company is driven by the work and research of Dr. Ralf Jäger and Dr. Martin Purpura, who are described by the firm as leading experts in their industry and who serve as co-founding partners. Dr. Jäger holds a Ph.D. in organic chemistry from the University of Bonn in Germany, was a postdoctoral scholar in bio-organic chemistry at the California Institute of Technology, and holds an MBA from the University of Würzburg; he is a certified sports nutritionist (CISSN) and a fellow of the International Society of Sports Nutrition (FISSN). Dr. Purpura is described as an expert in new product development in the nutritional and health category. Increnovo's service portfolio spans scientific and regulatory consulting, research and product development, marketing and commercialization strategy, intellectual property strategy, and sourcing and distribution. The firm reports a proven track record that includes the development of new dietary ingredients with safety, regulatory, and efficacy data; the development of new technologies such as those guarding product freshness or improving bioavailability; the performance of independent clinical trials and toxicity studies; the formulation of new consumer products in food, beverage, and dietary supplement categories; new ingredient patent filings; and an ongoing presence in peer-reviewed journals and mainstream press. Operating through a global network of scientific practitioners, research partners, and university programs, Increnovo works with brands from early-stage research through commercialization. Its corporate mission is to provide clients with science-based products, advanced technologies, and outstanding service so that customers and partners can succeed in competitive, fast-growing value-added market segments. The company also publishes industry and company news, including commentary on scientific developments relevant to nutrition and health.
History
Increnovo LLC is a consulting company in Whitefish Bay, Wisconsin, United States, serving the food, beverage, and dietary supplement industries. The firm was established as a partnership by Dr. Ralf Jäger and Dr. Martin Purpura, who are described by the company as co-founding partners and leading experts in their field. Dr. Jäger's background includes a Ph.D. in organic chemistry from the University of Bonn in Germany, postdoctoral work in bio-organic chemistry at the California Institute of Technology in Pasadena, California, an MBA from the University of Würzburg in Germany, and prior industry roles that advanced from director of research and development to vice president of marketing and sales, including acting global business manager of Functional Foods before co-founding Increnovo. Dr. Purpura is described as an expert in new product development in the nutritional and health category. From its founding, Increnovo has positioned itself as a global consulting company providing cutting-edge technologies and innovative products and services to the food, beverage, and dietary supplement industries. The company states that, together with its international partners, it has become a leading consulting company for scientific research and development, raw material sourcing, and streamlined distribution, as well as product marketing, for these industries throughout the world. Its stated approach combines investment in science and emerging technology with a novel approach to product development, helping clients achieve scientifically proven innovations in raw materials or finished products that target the growing need for healthy, personalized nutrition. Over time, Increnovo has built a global network of scientific practitioners, research partners, and university programs through which it provides scientific support across all stages of development. Its proven record, as described by the company, includes the development of new dietary ingredients with safety, regulatory, and efficacy data; the development of new technologies ranging from guarding product freshness to improving bioavailability; the performance of independent clinical trials and toxicity studies; the formulation of new consumer products in food, beverage, and dietary supplement categories; new ingredient patent filings and the development of new applications for existing ingredients; and an ongoing presence in peer-reviewed journals and mainstream press. The company's service lines have expanded to cover scientific and regulatory consulting, research and product development, marketing and commercialization strategy, intellectual property strategy, and sourcing and distribution. Increnovo also maintains a news section on its website, publishing industry and company-related posts on scientific topics such as gut microbes and muscle strength and the liposomal delivery of berberine. The firm remains active and privately held, with no public listing indicated in the available evidence.
Increnovo LLC is co-founded by Dr. Ralf Jäger and Dr. Martin Purpura as a consulting company for the food, beverage, and dietary supplement industries.
The company establishes a global network of scientific practitioners, research partners, and university programs to support clients across development stages.
Increnovo expands its service lines to include scientific and regulatory consulting, research and product development, marketing and commercialization strategy, intellectual property strategy, and sourcing and distribution.
The company publishes industry and company news, including posts on gut microbes and muscle strength and the liposomal delivery of berberine.
Products and positioning
A global consulting company providing cutting-edge technologies and innovative products and services to the food, beverage, and dietary supplement industries, with a focus on science-based, market-ready innovation.
Scientific & Regulatory Consulting
Efficacy studies, ingredient safety evaluations, regulatory guidance, scientific validation, technical documentation, and research partnerships.
Research & Product Development
Ingredient innovation, formulation development, product efficacy optimization, safety assessment, prototype development, and finished product strategy.
Marketing & Commercialization Strategy
Go-to-market planning, product positioning, competitive analysis, advertising strategy, public relations support, and lifecycle management.
Intellectual Property Strategy
Protecting innovation in competitive health and nutrition markets.
Sourcing & Distribution
Raw material sourcing and streamlined distribution services.
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