India1 ATM
Product brand
UnclaimedIndia1 ATM is the white label ATM brand of India1 Payments Ltd, one of India's leading semi-urban and rural ATM networks.
Last updated September 26, 2026
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Overview
India1 ATM is the white label ATM (WLA) brand operated by India1 Payments Ltd, an Indian payments company headquartered in Bangalore. The business was incorporated in 2006 as BTI Payments Pvt. Ltd., promoted by The Banktech Group PTY LTD of Australia and BTI Payments Singapore PTE LTD. In 2013 it received investment from India Advantage Fund S3 I, a fund managed by ICICI Venture Funds Management Company Limited, and later rebranded as India1 Payments Ltd. The company began by building local expertise in the point-of-sale (POS) industry before expanding into ATM deployment and managed services. It went on to become a leading white label ATM operator in India, deploying ATMs under the india1ATM brand. As of September 2025, India1 Payments reported 14,566 ATMs under the india1ATM brand, making it the second largest Semi Urban and Rural (SURU) ATM brand in the country. India1's strategy focuses on the SURU regions of India, where access to banking infrastructure is thinner than in major metros. The company positions its ATMs as a distribution channel not only for cash withdrawal but also for value-added products and services. Stated plans include scaling display advertising on its machines for financial and non-financial products, introducing co-branded debit cards with partner banks, offering payment services over its ATMs, and building lead generation platforms for products such as loans and insurance. India1 Payments is part of The BANKTECH Group, an Australian-founded payments and technology solutions provider established in 1991. BANKTECH became the first independent ATM deployer in Australia with the launch of the CashConnect ATM network in 1998, and today Banktech Australia owns and operates more than 2,500 ATMs across hotels, clubs and casinos. Beyond Australia, BANKTECH has a presence in India, Cambodia and the Philippines. India1 ATM therefore sits within a wider international independent ATM deployment group, while operating as a distinctly Indian white label ATM brand.
History
India1 Payments Ltd was incorporated in 2006 as BTI Payments Pvt. Ltd., promoted by The Banktech Group PTY LTD and BTI Payments Singapore PTE LTD. The company initially developed strong local expertise in the POS industry in India before steadily expanding into ATM deployment and managed services. In 2013, India Advantage Fund S3 I, a fund managed by ICICI Venture Funds Management Company Limited, invested in the company. This backing supported its expansion into the white label ATM business, and the company subsequently emerged as a leading White Label ATM operator under the india1ATM brand. The company is headquartered in Bangalore, India. As of September 2025, it reported 14,566 ATMs under the india1ATM brand, making it the second largest Semi Urban and Rural (SURU) ATM brand in India. India1 Payments is part of The BANKTECH Group, its ultimate holding company. BANKTECH was established in 1991 and became the first independent ATM deployer in Australia with the launch of the CashConnect ATM network in 1998. Today Banktech Australia owns and operates more than 2,500 ATMs across hotels, clubs and casinos in Australia. Beyond Australia, BANKTECH has a presence in India, Cambodia and the Philippines. Looking ahead, India1 has stated its intention to leverage its brand and customer base to offer a range of value-added products and services. Its plans include scaling up the sale of display advertisements on its machines for both financial and non-financial products and services, introducing co-branded debit cards with partner banks, offering payment services over its ATMs, and offering lead generation platforms for products such as loans, insurance and other products. The company views the SURU regions as its strategic area of focus.
- 2025
As of September 2025, India1 Payments reports 14,566 ATMs under the india1ATM brand, making it the 2nd largest SURU ATM brand.
- 2013
India Advantage Fund S3 I, managed by ICICI Venture Funds Management Company Limited, invests in the company.
- 2006
India1 Payments Ltd is incorporated as BTI Payments Pvt. Ltd., promoted by The Banktech Group PTY LTD and BTI Payments Singapore PTE LTD.
- 1998
BANKTECH becomes the first independent ATM deployer in Australia with the launch of the CashConnect ATM network.
- 1991
The BANKTECH Group, ultimate holding company of India1 Payments, is established.
Products and positioning
Leading white label ATM operator focused on India's semi-urban and rural (SURU) regions; second largest SURU ATM brand.
india1ATM white label ATM network
White label ATMs deployed across India, with a focus on semi-urban and rural (SURU) regions.
ATM display advertising
Advertising on ATM machines for financial and non-financial products and services.
Co-branded debit cards
Planned co-branded debit cards with partner banks.
Payment services over ATMs
Planned payment services offered over the ATM network.
Lead generation platforms
Planned lead generation platforms for products such as loans and insurance.
Sources3 sources
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