Indicash

Indicash is an Indian white-label ATM (WLA) network that pioneered the country's first white-label ATM deployment in 2013 under the Tata Group. White-label ATMs are cash machines that are not owned or branded by a specific bank; instead, the operator deploys and runs the network and earns interchange fees when customers of any Indian bank use the machines. Indicash built its network around this model, offering cash withdrawal, balance enquiry, mini statement, PIN change and fast cash services to customers of all banks in India, with multilingual interfaces and security features such as privacy screen filters, keypad shields and electronic surveillance. According to the operator's official website, Indicash grew to more than 5,000 white-label ATMs spread across 3,500-plus towns and villages in 27 states, positioning itself as India's fastest-growing ATM network and a tool for extending basic banking access to the last mile. The brand also operates a brown-label ATM business, with more than 10,000 brown-label ATMs, and a merchant partner network of over 180,000 partners. Brown-label ATMs are machines branded for and operated on behalf of specific banks, complementing the white-label fleet. Beyond cash access, Indicash monetises its footprint through ATM advertising. Its ATM AdNext offering is described as India's largest ATM advertising network, giving brands access to more than 1.5 crore (15 million) users across high-footfall ATM locations. Advertisers can use ATM room branding, glass facade branding, machine branding, welcome screens, transaction-process screens, lead-generation screens and thank-you screens to reach customers during the 120 seconds of attention they typically spend at a machine. Ownership of the brand has changed. Indicash was originally a trusted name from the Tata Group, and in 2013 it pioneered India's first white-label ATM network. It was subsequently acquired by Findi India Ltd., which united the Indicash white-label network with its own brown-label ATM and merchant network. The combined business now presents itself under the FindiATM brand, while Indicash remains the name of the white-label ATM network and the ATM advertising proposition. The operator's website frames the transition as "From Indicash to FindiATM," and communicates to Indicash franchisees that their story continues with FindiATM. Indicash therefore sits at the intersection of financial inclusion, ATM infrastructure and retail media in India. Its franchise model lets local entrepreneurs host and operate ATMs, its bank solutions let lenders extend their reach without capital expenditure, and its advertising products let brands buy access to a captive, high-frequency audience. The brand's core promise is captured by its slogan "#CashEmpowers" — convenient, secure cash access for communities that banks alone could not reach.

Indicash emerged in 2013 as a trusted name from the Tata Group and pioneered India's first white-label ATM network. White-label ATMs were a new category in Indian banking: rather than being owned and branded by a single bank, they are deployed by an independent operator and serve customers of all banks, with the operator earning interchange revenue. Indicash's early mission was to bring secure cash access to the last mile, and it built a network that grew to more than 5,000 white-label ATMs across 3,500-plus towns and villages in 27 states. In parallel, the Findi group had been building financial infrastructure since 2005, when Findi began bridging gaps that banks alone could not reach. That effort produced a network of more than 10,000 brown-label ATMs and over 180,000 merchant partners serving communities often left out of the financial mainstream. Brown-label ATMs are branded for and operated on behalf of specific banks, complementing the white-label model. Findi India Ltd. subsequently acquired Indicash, uniting the white-label ATM network with its brown-label ATM and merchant network. The combined business was presented under the FindiATM brand, and the operator's website describes the change as "From Indicash to FindiATM — the next step in an incredible journey." Indicash franchisees were told their story continues with FindiATM. The Indicash name remains attached to the white-label ATM network and to the ATM advertising business, ATM AdNext. ATM AdNext was developed as a media proposition built on the Indicash footprint. It is described as India's largest ATM advertising network, reaching over 1.5 crore users across India. Advertisers can buy ATM room branding, glass facade branding, machine branding, welcome screens, transaction-process screens, lead-generation screens and thank-you screens, using the roughly 120 seconds a customer spends at an ATM to deliver brand messages and capture leads. On the services side, Indicash and FindiATM machines accept all domestic debit cards issued by banks in India (cards issued outside India are not accepted) and offer cash withdrawal, balance enquiry, mini statement, PIN change and fast cash. The network uses EMV-enabled dip ATM machines to prevent card swallowing, multilingual messaging for regional usability, and security measures including privacy screen filters, keypad shields and electronic surveillance. The brand's slogan, "#CashEmpowers," reflects its focus on convenient, secure cash access as a foundation for broader financial inclusion in India.

• 2013

  Indicash, a trusted name from the Tata Group, pioneers India's first white-label ATM network.

• 2005

  Findi begins building financial infrastructure to bridge gaps banks alone could not reach.

• Indicash grows to 5,000+ white-label ATMs across 3,500+ towns and villages in 27 states.

• Findi India Ltd. acquires Indicash, uniting it with 10,000+ brown-label ATMs and 180,000+ merchant partners.

• The combined business is presented under the FindiATM brand, with the transition framed as 'From Indicash to FindiATM'.

India's first and fastest-growing white-label ATM network, extending secure cash access to the last mile and offering brands a large ATM advertising platform.

• Indicash white-label ATM network

  India's first white-label ATM network, with 5,000+ ATMs across 3,500+ towns and villages in 27 states.

• ATM AdNext

  India's largest ATM advertising network, reaching over 1.5 crore users with room, facade, machine and screen branding.

• ATM franchise

  Franchise model letting entrepreneurs host and operate ATMs as growth partners.

• Bank ATM solutions

  Ready ATM networks for banks at zero CapEx, plus brown-label ATM services.

• FindiBANKIT / FindiPay

  Offering ATM and financial services together.

1. 1FindiATM - We are India's largest White-Label ATM Operatorfindiatm.com
2. 2Amplify your Brand Reach with Indicash's ATM Adnextfindiatm.com
3. 3ATM Services- FindiATMfindiatm.com
4. 4Indicashwikidata.org