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Indieflix is an American independent-film entertainment company and streaming service focused on distributing filmmaker-produced features, shorts, and documentaries.

Last updated August 24, 2026

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Overview

Indieflix is an American entertainment company centered on the distribution and streaming of independent film. Founded in 2005 by filmmakers Scilla Andreen and Gian Carlo Scandiuzzi, the company was established to give independent filmmakers an outlet beyond conventional theatrical distribution, broadcast television, and larger commercial streaming catalogs. Its service has offered a broad library of independent features, short films, and documentaries, combining direct online access with distribution through connected-device platforms and institutional channels. The Indieflix service has been available through devices and platforms including Amazon Fire TV, Roku, Apple TV, Xbox consoles, smartphones, tablets, smart televisions, and other internet-connected hardware. The company has also made its catalog available through library access programs, allowing library patrons to watch films without paying an individual subscription fee where the service is offered. At the time described in the available reference material, the consumer subscription was priced at $5 per month or $50 per year. These prices are historical and should not be treated as current pricing without a more recent source. Indieflix’s catalog was reported to contain more than 8,000 titles as of June 2014, with availability in more than 85 countries. The service’s value proposition has therefore combined discovery of films outside the mainstream studio system with a relatively broad international digital distribution footprint. Rather than positioning itself solely as a general-purpose video service, Indieflix has emphasized filmmaker content and the cultural and educational value of independent cinema. A notable feature of the company’s business model is its Royalty Pool Minutes, or RPM, payment system. Under this model, filmmakers are compensated according to the number of minutes viewers watch from their content. The approach links payments to actual viewing time rather than relying only on a conventional fixed licensing arrangement. It also reflects Indieflix’s identity as a platform designed to support independent creators and to connect audience engagement with filmmaker compensation. In 2013, Indieflix created the Distribution Lab, an initiative designed to extend film distribution into schools and communities. Through the lab, Indieflix worked with educational institutions and local groups to schedule screenings and circulate films in settings that might not be reached through ordinary commercial release channels. Films associated with releases through the Distribution Lab included Living on One Dollar, Finding Kind, and The Empowerment Project. The company was founded by two filmmakers, but the available reference material states that it is run solely by Scilla Andreen, who serves as chief executive officer. Indieflix’s business scope consequently spans subscription streaming, digital platform distribution, library access, filmmaker royalty administration, and community or school-based screenings. Current ownership, headquarters, present-day pricing, and the company’s current catalog size are not established by the supplied sources.

History

Indieflix was founded in 2005 by filmmakers Scilla Andreen and Gian Carlo Scandiuzzi. Its founding reflected an effort to create a dedicated distribution route for independent films and to provide filmmakers with access to audiences outside the traditional studio and theatrical systems. The company developed as an entertainment business whose principal activity was the promotion and online distribution of filmmaker-produced content. The company’s central service became a streaming platform for independent features, shorts, and documentaries. Indieflix distributed its service through a range of connected-device environments, including Amazon Fire TV, Roku, Apple TV, Xbox consoles, smartphones, smart televisions, tablets, and other internet-connected devices. This multi-platform approach allowed the service to reach viewers through both dedicated streaming hardware and ordinary consumer electronics. Indieflix also pursued institutional access. Library patrons could use the service at no charge where their libraries provided access, giving the company a route into public and educational communities in addition to its direct subscription business. The service was described as offering annual and monthly subscription options, historically priced at $50 per year or $5 per month. These figures relate to the period covered by the available source and may not represent current pricing. By June 2014, Indieflix was reported to have more than 8,000 titles and to be available in over 85 countries. Its catalog included a mixture of feature-length films, short films, and documentaries, reinforcing the company’s specialization in independent cinema rather than a narrow focus on one format. The international availability also positioned Indieflix as a digital export channel for filmmakers whose work might otherwise have had limited cross-border distribution. The company introduced the Royalty Pool Minutes, or RPM, model as an artist-payment system. RPM pays filmmakers for each minute watched of their content. This structure was intended to connect creator compensation with audience consumption and became one of the more distinctive elements of Indieflix’s platform model. It also differentiated the service from distribution arrangements based solely on fixed fees or conventional licensing payments. In 2013, Indieflix established the Distribution Lab. The initiative expanded the company’s role from online platform operator to organizer of in-person film circulation. Indieflix worked with schools and communities to arrange screenings, enabling independent films to be used in educational and civic settings. Titles released through or associated with the Distribution Lab included Living on One Dollar, Finding Kind, and The Empowerment Project. Although Andreen and Scandiuzzi founded the company together, the available account identifies Scilla Andreen as the person running Indieflix as chief executive. No reliable current information is supplied about ownership, headquarters, present pricing, current catalog size, or subsequent corporate transactions. On the supplied evidence, Indieflix is best characterized as a private, founder-led independent-film distribution and streaming brand with consumer, library, educational, and community-facing channels.

  • 2014

    Large international catalog reported

    [1]

    As of June 2014, the service was reported to have more than 8,000 titles and availability in over 85 countries.

  • 2013

    Distribution Lab created

    [1]

    Indieflix established the Distribution Lab to work with schools and communities on film screenings and broader offline distribution.

  • 2005

    Company founded

    [1]

    Filmmakers Scilla Andreen and Gian Carlo Scandiuzzi founded Indieflix as an entertainment company focused on promoting and distributing independent film.

Products and positioning

A specialist digital distribution and streaming platform for independent filmmakers, with an emphasis on discovery, international access, library and educational distribution, and creator compensation tied to viewing.

  • Subscription video streaming

    Indieflix streaming service

    The company’s main digital service provides access to independent features, short films, and documentaries. It has been distributed through Amazon Fire TV, Roku, Apple TV, Xbox consoles, smartphones, smart televisions, tablets, and other internet-connected devices. The service has also been made available through participating libraries, allowing eligible patrons to view the catalog without a separate individual payment.

  • Educational and community film distribution · 2013

    Indieflix Distribution Lab

    Created in 2013, the Distribution Lab extends Indieflix’s distribution work into schools and communities. It coordinates screenings and helps independent films reach audiences in educational, civic, and local settings. Films associated with the initiative include Living on One Dollar, Finding Kind, and The Empowerment Project.

  • Filmmaker payment model

    Royalty Pool Minutes (RPM)

    RPM is Indieflix’s artist-payment model under which filmmakers are paid for every minute viewers watch of their content. The model is designed to connect creator compensation to actual audience engagement and is a distinctive part of the platform’s independent-film positioning.

Marketing campaigns

  • 2013Distribution Lab

    United States · Schools · Local communities

    Indieflix created an initiative to arrange screenings of independent films with schools and community groups, broadening distribution beyond online streaming.

    Outcome. The initiative supported releases including Living on One Dollar, Finding Kind, and The Empowerment Project.

Brand decisions

  • 2013

    Expand into school and community screeningsStrategy

    Background

    Indieflix sought to promote independent films through channels beyond direct online viewing.

    Action taken

    The company created the Distribution Lab and worked with schools and communities to schedule screenings.

    Aftermath

    The initiative provided an offline distribution route for films including Living on One Dollar, Finding Kind, and The Empowerment Project.

Sources1 sources

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