Industria Cartaria Pieretti

Industria Cartaria Pieretti, commonly referred to as icP, is an Italian paper-industry company based in Marlia, within the Lucca paper district of Tuscany. The company manufactures industrial paperboard primarily from recovered waste paper. Its products are used in packaging and converting applications rather than in consumer-facing stationery or publishing markets, with important end uses including cores for tissue rolls, corrugated paperboard, and industrial tubes. The business traces its origins to 1924, when Giuseppe Pieretti established F.lli Pieretti in Marlia. The original operation produced straw paper. During the period from 1935 to 1938, the enterprise broadened its activities by taking responsibility for additional paper mills in different parts of Italy. Control later passed to Giuseppe Pieretti's sons, Adriano, Graziano, and Luisiano, during the 1950s. This family transition marked an important stage in the company's development and established the Pieretti family as the continuing leadership presence associated with the business. Under the second generation, the company's emphasis moved toward packaging papers made entirely from waste paper. This shift aligned the business with industrial recycling and the requirements of paper converters seeking board for packaging and cylindrical-core applications. In the 1970s, the company entered corrugated-cardboard production, with production of corrugated board beginning in 1978. In 1980, its activities became more focused on stripe-cut board, a form suited to the manufacture of cores for tissue rolls and to industrial tubes. The company is described as producing approximately 120,000 tonnes of board annually. Its production mix is concentrated in three principal application areas: tissue-core materials account for about half of output, corrugated-paperboard applications for approximately 30 percent, and industrial tubes for the remaining 20 percent. The board produced is reported to range from 140 to 420 grams per square metre, indicating coverage of multiple industrial specifications and converting requirements. Italy remains the company's principal market, representing approximately 60 percent of production sales, while the balance is exported internationally. This gives Industria Cartaria Pieretti a regional manufacturing base with an export-oriented commercial reach. Its positioning rests on recycled-fibre production, industrial specialization, and long experience in paperboard manufacturing. The company is associated with a family-led governance structure: Graziano Pieretti is identified as chairman and chief executive officer, Luisiano Pieretti as vice-chairman and chief executive officer, and Tiziano Pieretti and Carmen Pieretti as members of the board of directors. Industria Cartaria Pieretti is therefore best understood as a business-to-business paperboard manufacturer whose brand identity is tied to recovered-paper processing and industrial converting markets. Publicly available reference material provides substantial information about its origins, product applications, output composition, and family management, but does not establish a separate consumer brand portfolio, public listing, corporate parent, or current official website address.

Industria Cartaria Pieretti originated in Marlia in 1924, when Giuseppe Pieretti founded F.lli Pieretti, or Pieretti Brothers. The initial business manufactured straw paper. Between 1935 and 1938, the company expanded beyond its original operation and became involved in managing additional paper mills in several parts of Italy. This expansion established a broader industrial base before the company later concentrated its activities around paperboard production. During the 1950s, control passed to Giuseppe Pieretti's sons Adriano, Graziano, and Luisiano. Under this second generation, the business changed its central focus from its earlier straw-paper origins toward packaging paper manufactured entirely from recovered waste paper. The change placed recycling and industrial packaging at the centre of the company's operating model. The 1970s brought another significant extension of the product range. Industria Cartaria Pieretti began producing corrugated board in 1978, entering a market connected to transport and industrial packaging. In 1980, the company concentrated more strongly on stripe-cut board. This material could be converted into cores for tissue rolls and into industrial tubes, giving the company a more specialized role in paper converting supply chains. The company developed as a producer serving business customers rather than as a consumer-paper brand. Its reported output is approximately 120,000 tonnes of board per year, with grades ranging from 140 to 420 grams per square metre. Around half of production is directed to tissue-core applications, approximately 30 percent to corrugated paperboard, and the rest to industrial tubes. Italy accounts for roughly 60 percent of sales, while the remainder is exported to international markets. The published governance structure continues to reflect the Pieretti family's role in the business. Graziano Pieretti is listed as chairman and chief executive officer, Luisiano Pieretti as vice-chairman and chief executive officer, and Tiziano Pieretti and Carmen Pieretti as board members. Available reference material does not provide a detailed account of later corporate reorganizations, acquisitions, plant investments, environmental certifications, or changes in ownership. The documented history nevertheless shows a progression from a small straw-paper enterprise to a specialized recycled-paperboard manufacturer serving packaging and industrial-converting markets.

• 1980

  Focus on stripe-cut board

  [1]Industria Cartaria Pierettien.wikipedia.org

  The company focused its activities on stripe-cut board for tissue-roll cores and industrial tubes.

• 1978

  Beginning of corrugated-board production

  [1]Industria Cartaria Pierettien.wikipedia.org

  Industria Cartaria Pieretti entered corrugated-board manufacturing.

• 1950

  Second-generation family control

  [1]Industria Cartaria Pierettien.wikipedia.org

  Giuseppe Pieretti's sons Adriano, Graziano, and Luisiano assumed control of the company during the 1950s.

• 1935

  Expansion into additional paper mills

  [1]Industria Cartaria Pierettien.wikipedia.org

  The company's activities expanded during the 1935–1938 period to include the management of other paper mills in Italy.

• 1924

  Founding of F.lli Pieretti

  [1]Industria Cartaria Pierettien.wikipedia.org

  Giuseppe Pieretti founded F.lli Pieretti in Marlia, initially producing straw paper.

A family-led Italian manufacturer of recycled industrial paperboard, serving tissue-core, corrugated-packaging, and industrial-tube converters.

• Paperboard

  Recycled industrial paperboard

  The company's core material is industrial paperboard made from waste paper. The reported basis-weight range is approximately 140 to 420 grams per square metre, allowing the output to serve several industrial converting requirements.

• Industrial converting board · 1980

  Tissue-core board

  Board supplied for conversion into cores used in tissue-roll production. This is the largest reported application area in the company's product mix, representing about half of total production.

• Packaging paperboard · 1978

  Corrugated paperboard

  Corrugated board for industrial and packaging applications. The company began producing this type of board in 1978, adding packaging-converter customers to its existing paper-industry activities.

• Industrial converting board · 1980

  Industrial-tube board

  Paperboard intended for conversion into industrial tubes. It forms a smaller but distinct part of the company's reported production mix and is associated with its focus on stripe-cut board.

• 1980

  Specialization in stripe-cut boardStrategy

  Background

  Following its move into corrugated board, the company further refined its production focus around paperboard for specialized converting uses.

  Action taken

  The company concentrated activities on stripe-cut board suitable for tissue-roll cores and industrial tubes.

  Aftermath

  This specialization strengthened its position as a supplier to industrial converters and tissue-related manufacturing chains.

  Source

• 1978

  Entry into corrugated-board productionProduct launch

  Background

  The company expanded its industrial paperboard activities during the 1970s as demand for packaging materials developed.

  Action taken

  Industria Cartaria Pieretti began producing corrugated board.

  Aftermath

  The move broadened the company's applications beyond packaging-paper production and connected it with corrugated-paperboard markets.

  Source

• 1950

  Shift toward recycled packaging paperStrategy

  Background

  After the Pieretti family's second generation took control during the 1950s, the company's business direction moved away from its original straw-paper base toward packaging paper made from recovered waste paper.

  Action taken

  The company made waste-paper-based packaging paper its central business focus.

  Aftermath

  This change established the recycled industrial-paperboard orientation that later supported the company's tissue-core, corrugated-board, and industrial-tube applications.

  Source

1. 1Industria Cartaria Pierettien.wikipedia.org