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Industrija mesa Matijević

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Corporate brand

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A Serbian agribusiness holding company centered on meat processing, farming, grain wholesale, and related real-estate operations.

Last updated August 25, 2026

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Overview

Industrija mesa Matijević is a Serbian agribusiness holding company headquartered in Novi Sad. Although its name identifies it with the meat industry, the business described in reference material extends beyond meat processing into agricultural production, grain trading, wholesale, and real-estate management. The company was founded on 7 January 1994 and developed a diversified holding structure with most of its agricultural activities located in the Vojvodina region, one of Serbia's principal farming areas. By 31 December 2017, the holding was reported to comprise 41 companies. Its agricultural footprint included farmsteads and operations in Bezdan, Bajmok, Lazarevo, Kolut, and Aleksa Šantić. The group managed approximately 33,000 hectares of agricultural land, of which about 23,500 hectares were reported as owned. These figures place the company among Serbia's large-scale agricultural operators, although the available reference does not provide a current landholding figure or a detailed breakdown of production by crop or livestock category. Agribusiness is the group's principal operating area. Meat production and processing form the core identity of the company, while grain production and wholesale provide an adjacent agricultural and trading platform. Two subsidiaries specifically identified in the reference material are MPZ–agrar, associated with farmsteads and agricultural production, and MAT–agro, associated with grain wholesale. The available material does not list individual consumer product brands, product names, retail formats, or export markets, so the brand is best characterized as a vertically oriented Serbian food-and-agriculture business rather than only as a packaged-meat label. The holding also has a real-estate division operated through Mat real estate. This activity includes the management and acquisition of commercial and hospitality properties in Serbia. In January 2017, the company acquired the former Jugoeksport building in central Belgrade for €7.3 million, according to the cited reference. The company stated that it intended to renovate the property as a hotel, which would have expanded its hospitality portfolio to five hotels, following three hotels in Novi Sad and one in Zrenjanin. In January 2018, it bought the Slavija luks hotel at Slavija Square in Belgrade for €6.5 million. Industrija mesa Matijević therefore combines food production with agricultural land management, commodity wholesale, and property investment. Its geographic center is Serbia, particularly Vojvodina for farming and Novi Sad for headquarters, while its real-estate activities also reach Belgrade and other Serbian cities. Publicly available reference material establishes the group's historical scale and diversification but does not provide sufficient information to confirm current ownership, executive leadership, financial performance, website details, export activity, or the present status of individual subsidiaries and hotels.

History

Industrija mesa Matijević was established on 7 January 1994 in Serbia. Its development followed a diversified agribusiness model rather than a narrow meat-processing structure. The company's principal identity remained tied to the meat industry, but its activities also came to include grain production and wholesale, agricultural land management, and real-estate investment. The group's agricultural base is concentrated primarily in Vojvodina. Reference material identifies farmsteads and agricultural operations in Bezdan, Bajmok, Lazarevo, Kolut, and Aleksa Šantić. By the end of 2017, the holding reportedly contained 41 companies. It managed approximately 33,000 hectares of agricultural land, including around 23,500 hectares described as owned. The available sources do not provide a complete corporate chart, but they identify MPZ–agrar as a subsidiary connected with farmsteads and agricultural production and MAT–agro as a grain-wholesale subsidiary. The agricultural division gave the company a broad supply and production base around its meat-industry activities. In addition to livestock and meat-related operations, the group participated in crop production and grain commerce. The published reference does not specify the exact meat categories, processing facilities, consumer brands, or distribution channels, and therefore the company's product history cannot be reconstructed in detail from the available material. A second major phase of diversification involved real estate. Through Mat real estate, the holding managed properties in Serbia and expanded into hospitality. In January 2017, it acquired the former Jugoeksport building in central Belgrade for €7.3 million. The company announced an intention to convert the building into a hotel. At that point, the planned property was described as part of a hotel portfolio that already included three hotels in Novi Sad and one in Zrenjanin. In January 2018, the company acquired the Slavija luks hotel at Belgrade's Slavija Square for €6.5 million. These transactions illustrate the group's move from a food-and-agriculture identity toward a broader holding-company structure with commercial property and hospitality assets. The reference material states that the group included 41 companies as of 31 December 2017, but it does not establish whether that number remains current. It also does not provide reliable information on later acquisitions, divestments, leadership, ownership, financial results, export markets, or the current condition of the hotel portfolio. Consequently, the documented history supports describing Industrija mesa Matijević as a Serbian, agriculture-led holding group with meat processing at its core and significant adjacent activities in grain trading and real estate.

  • 2018

    Acquisition of Slavija luks hotel

    [1]

    Industrija mesa Matijević purchased the Slavija luks hotel at Slavija Square in Belgrade.

  • 2017

    Holding reported 41 companies

    [1]

    As of 31 December 2017, the holding was reported to include 41 companies, with most agricultural operations located in Vojvodina.

  • 2017

    Acquisition of former Jugoeksport building

    [1]

    The company bought the former Jugoeksport building in central Belgrade and announced plans to develop it as a hotel.

  • 1994

    Company founded

    [1]

    Industrija mesa Matijević was founded on 7 January 1994 in Serbia.

Products and positioning

A vertically integrated Serbian agribusiness group combining meat production and processing with large-scale farming, grain wholesale, and property operations.

  • Meat processing

    Meat and meat-processing products

    Meat production and processing are the activities most directly associated with the company's name and corporate identity. The available reference confirms the sector but does not identify specific cuts, sausages, prepared foods, packaging formats, or consumer-facing sub-brands.

  • Agribusiness

    Grain production and wholesale

    The group produces agricultural crops and participates in grain wholesale. MAT–agro is identified as a subsidiary involved in grain trading, while the group's farmsteads provide an agricultural production base. Specific crops, volumes, customers, and geographic sales markets are not documented in the supplied material.

Brand decisions

  • 2018

    Purchase of Slavija luks hotelM&A

    Background

    The acquisition continued the holding's expansion from agribusiness into hospitality and Serbian property assets.

    Action taken

    Industrija mesa Matijević acquired the Slavija luks hotel at Slavija Square in Belgrade.

    Aftermath

    The acquisition expanded the group's reported hotel portfolio. No later operating or redevelopment outcome is established by the supplied source.

    Purchase price. €6.5 million (January 2018)

  • 2017

    Purchase of former Jugoeksport buildingM&A

    Background

    The holding was diversifying its agriculture-centered business into Serbian commercial real estate and hospitality.

    Action taken

    It acquired the former Jugoeksport building in central Belgrade and said it planned to renovate it into a hotel.

    Aftermath

    The property became part of the group's stated hotel expansion plans. The available material does not confirm the project's completion or subsequent operating status.

    Purchase price. €7.3 million (January 2017)

Sources1 sources

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