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Infinity Christmas Trees Ltd

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Corporate brand

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A UK collective of professional Christmas tree growers supplying fresh, UK-grown wholesale trees to the trade.

Last updated September 28, 2026

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Overview

Infinity Christmas Trees Ltd is a British wholesale Christmas tree supplier formed as a collective of professional UK growers. Founded in 2017 by David Brown, a former chairman of the British Christmas Tree Growers Association with more than three decades of tree-growing experience, the company was created to unite some of the best British growers under shared quality and sustainability standards. Its trees are grown on 14 farms covering roughly 650 acres across the United Kingdom, with around 850,000 trees in production. The business positions itself as a direct-from-grower supplier, which it says makes deliveries fresher and more sustainable. The company sells exclusively to the trade rather than to consumers, offering all grades of trees and a range of species. Its best-known offering is the Nordmann Fir, promoted for needle retention, glossy blue-green foliage and soft needles, making it suitable for centrally heated rooms and homes with children and pets. It also lists Fraser Fir and pot-grown trees among its products. Every tree is labelled with an industry-standard Plant Passport and a unique serial number, supporting traceability from field to customer. Infinity Christmas Trees emphasises sustainability, stating that it plants as many trees as it harvests and prioritises wildlife in its fields. Its growers follow the code of practice of the British Christmas Tree Growers Association. The company reports having sold over 500,000 Christmas trees and describes flexibility in managing orders and deliveries specific to each customer. It operates as a private limited company in the United Kingdom and serves the UK market.

History

Infinity Christmas Trees was founded in 2017 by David Brown, a grower with over 30 years of experience and a former chairman of the British Christmas Tree Growers Association. Brown established the company as a collective of professional UK Christmas tree growers, aiming to bring together some of the best British growers under a shared commitment to quality and consistency. The founding vision was to ensure that all member farmers shared the same passion and quality standards for growing UK Christmas trees, while also making the growing, distributing and replanting process as sustainable as possible. From its formation, the business operated as a wholesale supplier to the trade, rather than selling directly to consumers. It grew its network to 14 farms across the United Kingdom, covering approximately 650 acres, with around 850,000 trees in production. The company reports having sold over 500,000 Christmas trees. Its growers follow the code of practice established by the British Christmas Tree Growers Association, and every tree is labelled with an industry-standard Plant Passport and a unique serial number to provide traceability. Infinity Christmas Trees promotes sustainability by planting as many trees as it harvests and nurturing natural wildlife in its fields. Its product range includes the Nordmann Fir, known for needle retention and soft needles; the Fraser Fir; and pot-grown trees. The company continues to supply the UK market as a private limited company.

  • 2017

    Founded by David Brown as a collective of UK Christmas tree growers.

  • Grew to 14 farms covering approximately 650 acres with around 850,000 trees in production.

  • Reported having sold over 500,000 Christmas trees.

Products and positioning

Wholesale supplier of fresh, UK-grown Christmas trees direct from a collective of professional growers, with a focus on quality, traceability and sustainability.

  • Nordmann Fir

    Best known for its needle-holding longevity, glossy blue-green foliage and soft needles; ideal for centrally heated rooms and homes with children and pets.

  • Fraser Fir

    A Christmas tree variety offered by Infinity Christmas Trees.

  • Pot Grown Trees

    Pot-grown Christmas trees available from Infinity Christmas Trees.

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