Infinity Foods Workers Co-operative
Corporate brand
UnclaimedA Brighton-based worker-owned wholefood retailer, bakery and wholesale business focused on organic, vegetarian, Fairtrade, ethical and natural products.
Last updated August 26, 2026
AI crawler reads
No AI crawler has read this profile yet.
Overview
Infinity Foods Workers Co-operative is an independent wholefood business based in Brighton, England. Its activities combine retail, wholesale and bakery operations, with a product focus on vegetarian, organic, Fairtrade, ethical and natural food and household goods. The business is structured as a worker cooperative: the employees collectively own and manage the enterprise, participate in decision-making and share responsibility for the operation and distribution of the business's profits. The enterprise began in 1971, when Peter Deadman, Jenny Deadman and Robin Bines opened a small alternative-food shop in a converted terraced house on Church Street in Brighton. Its initial proposition reflected the expanding interest in organic farming and natural food during the 1970s. Rather than positioning itself as a conventional grocery store, Infinity Foods developed around the emerging wholefood movement and the idea that food retail could give greater attention to environmental, social and ethical considerations. In 1973, the shop moved to its present North Road location in Brighton. The move provided room for the business to expand beyond a small retail format: a wholesale operation and bakery were established alongside the shop. The North Road site became the central public expression of the Infinity Foods name and remains associated with the retail side of the enterprise. The business initially operated informally as a worker cooperative. In 1979, this arrangement was formalized under the regulations associated with the Industrial Common Ownership Movement, and the company was established as Infinity Foods Cooperative Ltd. The cooperative model distinguishes Infinity Foods from a conventional privately owned grocery chain. Employees collectively control the workplace and have a democratic role in decisions concerning the enterprise, while ownership and management are connected to the people working in the business. A separate wholesale division, Infinity Foods Wholesale, was created in 1985. It subsequently operated from a warehouse outside Brighton in Shoreham-by-Sea, allowing the business to serve wholesale customers independently from the North Road retail premises. This division broadened Infinity Foods' reach beyond its own shop and bakery and made the organization both a retailer and a supplier within the specialist wholefood sector. Infinity Foods also participates in food-surplus redistribution. Surplus can result from incorrect labelling, over-ordering, excess supply, seasonal obsolescence or damaged packaging. Rather than treating all such stock as waste, the business contributes food and goods to distribution charities in Brighton, including Brighton and Hove Food Partnership. This activity complements its wider emphasis on ethical and environmentally conscious food commerce. The brand's current identity therefore rests on several connected elements: a Brighton retail presence, a specialist wholesale business, bakery production, a worker-owned governance model and a product range associated with organic, natural, vegetarian, Fairtrade and ethical consumption. Available reference material does not establish a national store network, public-company listing, parent corporation or international corporate ownership. Infinity Foods is best understood as an independent UK specialist food business whose reputation is rooted in its cooperative structure and long-standing association with the Brighton wholefood community.
History
Infinity Foods emerged from Brighton's alternative-food movement in 1971, when Peter Deadman, Jenny Deadman and Robin Bines opened a small shop in a converted terraced house on Church Street. The store sold organic and natural foods at a time when interest in organic farming and wholefood lifestyles was growing in the United Kingdom. The enterprise moved in 1973 to its current North Road location in Brighton. The new premises supported a broader operating model that combined a retail shop with a wholesale operation and bakery. This expansion helped establish Infinity Foods not merely as a local food shop, but as a specialist food business with several complementary activities. During its early years, Infinity Foods operated informally as a worker cooperative. In this model, employees were not simply staff but participants in the ownership and governance of the business. The cooperative arrangement was formalized in 1979 under regulations associated with the Industrial Common Ownership Movement, creating Infinity Foods Cooperative Ltd. The formal structure gave legal shape to collective ownership and democratic workplace management. In 1985, the wholesale side was separated into a dedicated division known as Infinity Foods Wholesale. The division later operated from a warehouse in Shoreham-by-Sea, outside Brighton. This allowed Infinity Foods to supply wholesale customers while retaining the North Road site as the principal retail location. The company's activities have remained connected to ethical food consumption. Its assortment is associated with vegetarian, Fairtrade, organic, ethical and natural products, while the bakery provides an additional production activity alongside retail and wholesale. Infinity Foods has also supported food-surplus redistribution in Brighton. Surplus may arise through labelling errors, excess orders, seasonal stock, over-supply or damaged packaging; the business has contributed food and goods to local distribution charities, including Brighton and Hove Food Partnership. The available history presents Infinity Foods as an independent worker-owned enterprise rather than a subsidiary of a large grocery group. Its development has been incremental: a small alternative-food shop became a larger Brighton retail site, added bakery and wholesale functions, formalized its cooperative structure and later created a dedicated wholesale division. The brand's distinguishing feature is the combination of specialist wholefood retail with collective employee ownership and local ethical activity.
- 1985
Infinity Foods Wholesale established
[1]A separate wholesale division is created and later operates from a warehouse in Shoreham-by-Sea outside Brighton.
- 1979
Worker-cooperative structure formalized
[1]The business formalizes its worker-cooperative model under regulations associated with the Industrial Common Ownership Movement and becomes Infinity Foods Cooperative Ltd.
- 1973
Move to North Road and expansion into wholesale and baking
[1]The shop moves to its North Road premises in Brighton and adds wholesale and bakery operations.
- 1971
Infinity Foods opens in Brighton
[1]Peter Deadman, Jenny Deadman and Robin Bines open a small organic and natural-food shop in a converted terraced house on Church Street, Brighton.
Products and positioning
Independent, worker-owned wholefood retail and wholesale with an emphasis on organic, vegetarian, Fairtrade, ethical and natural products.
Grocery · 1971
Organic and natural foods
The retail business specializes in organic and natural foods, reflecting Infinity Foods' origins in Brighton's alternative-food movement. The available reference material does not provide a complete itemized range, but identifies organic and natural food as central to the store's identity and assortment.
Specialty food
Vegetarian, Fairtrade and ethical products
Infinity Foods offers products positioned around vegetarian, Fairtrade and ethical consumption. These categories form part of the business's broader wholefood proposition, alongside natural and organic goods. Specific branded product names are not established in the available material.
Bakery · 1973
Bakery products
A bakery operation was added when Infinity Foods moved to North Road in 1973. It remains one of the business activities associated with the Brighton operation, although the available references do not specify individual products or production volumes.
Wholesale distribution · 1985
Infinity Foods Wholesale
Infinity Foods Wholesale is the business's dedicated wholesale division. Established in 1985, it expanded the organization beyond its own retail shop and later operated from a warehouse in Shoreham-by-Sea, serving wholesale customers with the company's specialist wholefood focus.
Sources2 sources
Cite this profile: Cite the canonical profile. /brand-wiki/infinity-foods-workers-co-operative · Editorial policy · How profiles are compiled