Infobip
Corporate brand
UnclaimedInfobip is a Croatian global communications technology company that provides cloud-based messaging, customer-engagement, and communications-platform-as-a-service solutions.
Last updated October 30, 2026
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Overview
Infobip is a privately held Croatian information-technology and telecommunications company headquartered in Vodnjan. Founded in 2006 by Silvio Kutić and Izabel Jelenić, it developed from an early group-communications service into a global provider of cloud communications infrastructure. Its core proposition is to help enterprises communicate with customers through programmable application programming interfaces, messaging channels, conversational interfaces, and related customer-engagement tools. The company’s origins are linked to a communications project created by co-founder Silvio Kutić before Infobip was established. That project enabled group communication through the web, email, and SMS. One early use involved sending a Christmas message from Vodnjan’s town hall to people from the town’s diaspora. The limitations of the original system encouraged the development of a more scalable communications API platform, which became the foundation for Infobip. Infobip expanded outside Croatia during the 2010s, entering Latin America and the Asia-Pacific region in 2014 and 2015. Its international growth was based on combining software interfaces with access to mobile and messaging networks, allowing businesses to integrate communication functions into their own applications and customer-service systems. The company subsequently broadened its capabilities through acquisitions in cloud messaging, telecommunications, and technology events. A major turning point came in 2020, when Infobip raised $200 million from One Equity Partners. The transaction valued the company at more than $1 billion according to contemporary reporting, making Infobip the first Croatian company commonly described as a unicorn. In the same year, it acquired Seattle-based OpenMarket, a cloud-messaging company. The acquisition strengthened Infobip’s presence in enterprise messaging and the United States. In 2021, Infobip acquired Shift Conference, a technology-conference organizer associated with software development, fintech, and artificial intelligence. In July 2022, it acquired Peerless Network, a United States telecommunications provider founded in 2008, further extending its communications infrastructure and North American capabilities. Infobip operates in the cloud communications and customer-engagement market. Its activities include application-to-person messaging, SMS, conversational communications, customer-support interactions, authentication, and other business-messaging use cases. The company’s platform is designed to connect businesses and consumers across multiple channels rather than treating SMS or any single channel as a standalone product. It has also pursued physical and ecosystem initiatives around its technology business. In September 2017, it opened the 17,000-square-meter Pangea campus in Vodnjan, and in 2022 it opened a second campus, Alpha Centauri, in Zagreb. Designed by the Croatian architectural firm 3LHD, the Zagreb campus covers approximately 20,000 square meters. Since 2023, its Startup Tribe program has supported more than 300 startups through global perks and partnership programs, with reported support valued at €1.8 million. Industry analysts have repeatedly identified Infobip in the 2020s as a leading provider in communications-platform-as-a-service and adjacent customer-engagement categories. The company reported revenue of €1.55 billion in 2022 and €1.735 billion in 2023. It also reports processing hundreds of billions of communications interactions annually, including substantial SMS traffic of more than 300 billion SMS interactions. During Cyber Week 2024, Infobip reported total interactions rising from 8.2 billion in the same period of 2023 to 11.6 billion in 2024. Infobip remains an independent, privately held global communications technology company.
History
Infobip was established in Vodnjan, Croatia, in 2006 by Silvio Kutić and Izabel Jelenić. Its roots lay in an earlier communications service created by Kutić that supported group communication through web, email, and SMS. An early message was sent from Vodnjan’s town hall to members of the town’s diaspora during the Christmas period. As the limitations of that system became apparent, Kutić developed a more scalable communications API concept, which became the basis for Infobip. The company’s early strategy centered on integrating business software with mobile communications. Rather than operating solely as a consumer messaging service, Infobip built infrastructure and interfaces that organizations could use to send messages and manage customer interactions. It expanded internationally in 2014 and 2015, entering Latin American and Asia-Pacific markets. This international expansion helped turn a Croatian technology company into a global communications provider. Infobip reached a major financing milestone in 2020 when One Equity Partners invested $200 million. Its valuation was estimated to exceed $1 billion, leading to its description as Croatia’s first unicorn. The same year, Infobip acquired OpenMarket, a Seattle-based cloud-messaging company. The transaction broadened its enterprise messaging business and increased its reach in the United States. In 2021, Infobip acquired Shift Conference, a technology-conference organizer associated with software development, fintech, and artificial intelligence. The following year, in July 2022, it acquired Peerless Network, a United States telecommunications provider founded in 2008. This acquisition added further telecommunications capabilities and supported Infobip’s North American expansion. Infobip also invested in corporate infrastructure and ecosystem development. In September 2017, it opened the Pangea campus in Vodnjan, a 17,000-square-meter facility. In 2022, it opened the Alpha Centauri campus in Zagreb. Designed by the Croatian architectural firm 3LHD, the campus covers approximately 20,000 square meters. From 2023 onward, Infobip’s Startup Tribe program supported more than 300 startups through a global perks and partnership initiative, with reported support totaling €1.8 million. The company’s business has expanded beyond basic SMS delivery into a broader CPaaS and customer-engagement model. Infobip provides communications APIs, enterprise messaging, conversational communications, and tools for customer support and engagement. It has been evaluated by industry analysts in CPaaS, conversational commerce, and contact-center-as-a-service categories. Reported revenue was €1.55 billion in 2022 and €1.735 billion in 2023. Infobip also reported hundreds of billions of annual interactions, including more than 300 billion SMS interactions, and a rise in Cyber Week interactions from 8.2 billion in 2023 to 11.6 billion in 2024. The company remains privately held and active as a global Croatian communications technology business.
- 2023
Startup Tribe launches
[1]Infobip begins supporting startups through the Infobip Startup Tribe program.
- 2023
Analyst recognition in CPaaS
[1]Infobip is named a Leader in the Gartner Magic Quadrant for Communications Platform as a Service.
- 2022
Peerless Network acquisition and Zagreb campus
[1]Infobip acquires Peerless Network and opens the Alpha Centauri campus in Zagreb.
- 2021
Shift Conference acquisition
[1]Infobip acquires technology-conference organizer Shift Conference.
- 2020
One Equity Partners investment and OpenMarket acquisition
[1]Infobip raises $200 million from One Equity Partners and acquires OpenMarket, becoming Croatia’s first widely recognized unicorn.
- 2017
Pangea campus opens
[1]Infobip opens its 17,000-square-meter Pangea campus in Vodnjan.
- 2015
Expansion into Asia-Pacific
[1]Infobip extends its operations into the Asia-Pacific region.
- 2014
Expansion into Latin America
[1]Infobip expands its international operations into Latin American markets.
- 2006
Infobip is founded in Vodnjan
[1]Infobip is established in Vodnjan, Croatia, by Silvio Kutić and Izabel Jelenić.
Products and positioning
A global communications-platform-as-a-service provider that combines messaging infrastructure, programmable APIs, and customer-engagement capabilities for enterprises and digital businesses.
Cloud communications platform · 2006
Communications APIs
Infobip’s core offering is a set of programmable communications interfaces that allow businesses to embed messaging and other customer-communication functions into applications, websites, and operational systems. The API-centered model grew out of the company’s effort to create a communications service that could scale beyond a small group-messaging use case.
Business messaging
Enterprise messaging
Infobip provides business messaging infrastructure, including SMS-based communications and other application-to-person interactions. Typical uses include notifications, transactional messages, customer updates, and large-scale enterprise outreach. Messaging is supported by a broader communications platform rather than positioned as an isolated consumer texting product.
Customer engagement
Conversational communications
Infobip’s conversational communications activities connect businesses and customers through interactive messaging and related digital channels. The offering is associated with customer engagement, conversational commerce, and service interactions, enabling companies to move from one-way notifications toward ongoing customer conversations.
Contact-center communications
Customer-support communications
Infobip supports customer-service and contact-center use cases through cloud communications. These capabilities are aimed at helping organizations manage customer interactions across digital channels and are part of the company’s broader positioning in communications-platform-as-a-service and contact-center-as-a-service markets.
Marketing campaigns
- 2023Infobip Startup Tribe
Global
Infobip launched a global perks and ecosystem program for startups. The initiative supported more than 300 startups and provided reported benefits and assistance valued at €1.8 million.
Outcome. The program became an ongoing startup-support and ecosystem initiative.
Brand decisions
2023
Expand startup ecosystem supportStrategyBackground
Infobip sought to engage earlier-stage technology companies and develop a broader ecosystem around its communications platform.
Action taken
The company established the Infobip Startup Tribe program, offering global startup benefits and support.
Aftermath
The program reported support for more than 300 startups and €1.8 million in assistance.
2022
Acquire Peerless NetworkM&ABackground
Infobip pursued additional telecommunications infrastructure and North American capabilities.
Action taken
In July 2022, Infobip acquired United States telecommunications provider Peerless Network.
Aftermath
The transaction strengthened Infobip’s telecommunications position and United States operations.
2021
Acquire Shift ConferenceM&ABackground
Infobip expanded its presence in the technology ecosystem beyond communications infrastructure.
Action taken
Infobip acquired Shift Conference, a technology-event organizer.
Aftermath
The acquisition added a technology-conference and developer-community asset to the company’s activities.
2020
Acquire OpenMarketM&ABackground
Infobip sought to expand its cloud-messaging capabilities and strengthen its presence in the United States.
Action taken
The company acquired Seattle-based cloud-messaging provider OpenMarket.
Aftermath
The acquisition broadened Infobip’s enterprise messaging operations and international footprint.
Recent events
Infobip launches RCS BusinessOS to help mobile network operators scale RCS[2]
On October 7, 2026, cloud communications platform Infobip launched RCS BusinessOS, an end-to-end operating layer designed to help mobile network operators capture, govern, and monetize enterprise demand for Rich Communication Services (RCS). The announcement cited 108% growth in RCS interactions on Infobip's platform in India between H1 2025 and H1 2026 and positioned the product across four layers: enable, control, monetize, and operate.
- Unconfirmed
Reported
Infobip expands partnership with Adobe[3]
Infobip expanded its partnership with Adobe by becoming an Accelerate partner in the Adobe Exchange Partner Program. The collaboration enables Adobe Campaign customers to access Infobip’s cloud communications platform.
Infobip appoints Maria Ines Carrelli as vice president of global marketing[4]
Infobip appointed Maria Ines Carrelli to its management board as vice president of global marketing, where she will lead the company's marketing strategy and implementation.
- Unconfirmed
Reported
Infobip acquires Anam’s SMS firewall business[5]
Infobip Group acquired Anam, an SMS firewall service provider. The purchase price was undisclosed and consisted of cash and Infobip shares.
- Unconfirmed
Reported
Infobip acquires Anam Technologies[6]
Croatia's Infobip acquired Dublin-based telecoms software company Anam Technologies. The source says the deal consists of a mix of cash and shares; it does not disclose financial figures.
Infobip appoints Shift founder Ivan Burazin to its board[7]
Infobip appointed Shift founder and CEO Ivan Burazin to its board as Chief Developer Experience Officer.
Infobip acquires Shift Conference[7]
Infobip acquired Shift Conference, a technology conference franchise, and said the acquisition would support its developer-focused strategy.
Reported
Infobip acquires Shift Conference[8]
Infobip acquired Shift Conference, adding the technology conference franchise to its business. The announcement says the acquisition is intended to support Infobip’s developer-focused strategy and create its Developer Experience department.
- Unconfirmed
Reported
UBL introduces WhatsApp Banking[9]
UBL, in collaboration with Infobip, introduced WhatsApp Banking, a self-service channel for customers to make banking queries and access other assistance.
Reported
Infobip expands partnership program[10]
Infobip announced an expansion of its partnership program to include additional types of consulting and technology firms, including digital consultants, system integrators, resellers and managed service providers, and software vendors.
Sources15 sources
- 1Infobipen.wikipedia.org
- 2Infobip推出RCS BusinessOS，助力移动运营商规模化运营RCSlaosnews.net
- 3Infobip扩大与Adobe的合作telecom.economictimes.indiatimes.com
- 4Infobip任命Maria Ines Carrelli为全球营销副总裁bizcommunity.com
- 5Infobip收购Anam的短信防火墙业务it-online.co.za
- 6Infobip收购Anam Technologiessiliconrepublic.com
- 7Infobip任命Shift创办人Ivan Burazin进入董事会chinanationalnews.com
- 8Infobip 收购 Shift Conferenceprweb.com
- 9UBL推出WhatsApp Bankingpropakistani.pk
- 10Infobip 扩大合作伙伴计划prweb.com
- 11Infobip在台湾推出Moments和Conversationsithome.com.tw
- 12Ikeja Electric 推出 WhatsApp 聊天机器人nairametrics.com
- 13Infobip与Praekelt Consulting建立合作关系it-online.co.za
- 14Infobip与WMC Global建立合作prnewswire.com
- 15JS Bank 与 Infobip 合作推出 WhatsApp 银行服务渠道thenews.com.pk
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