Skip to content

ING Bank Romania

Request correction

Sub-brand

Unclaimed

ING Bank Romania is the Romanian retail and commercial banking arm of Dutch financial group ING, known for its digital-first approach and its ING Home'Bank platform.

Last updated October 30, 2026

AI crawler reads

No AI crawler has read this profile yet.

Overview

ING Bank Romania is the Romanian banking subsidiary of ING Group, the Dutch multinational financial services company headquartered in Amsterdam. The bank operates in Romania as part of ING's Central and Eastern European network, offering retail banking, savings, lending, mortgages, cards, insurance distribution and business banking to individual and corporate clients. Its brand identity is closely tied to ING's global positioning as a digital-first, customer-centric bank, and its Romanian operations are best known for the ING Home'Bank internet and mobile banking platform, which has been a reference point for digital banking in the local market. ING entered Romania in the mid-1990s as part of its post-communist expansion into Central and Eastern Europe, initially serving corporate and wholesale clients before building a retail franchise. Over time the Romanian entity became a full-service retail bank, growing its branch network and later shifting much of its customer interaction to digital channels. The bank is a subsidiary within ING Group's banking segment and is supervised by the National Bank of Romania, while its ultimate parent ING Groep N.V. is listed on Euronext Amsterdam and other exchanges. In the Romanian market, ING positions itself as a modern, digitally oriented bank with competitive savings and current account products, a strong mortgage and consumer lending offer, and a business banking line for SMEs and corporates. Its brand is reinforced by pan-Group initiatives such as the ING Lion and the orange visual identity, and by local sponsorships and financial education programs. The bank has also been active in sustainability and responsible banking initiatives aligned with ING Group's global strategy. As a subsidiary brand, ING Bank Romania does not have its own stock listing; its financial results are consolidated into ING Group. The Romanian operation is part of ING's broader Central and Eastern European presence, which also includes operations in Poland, Turkey and other markets. The bank continues to invest in digital innovation, fraud prevention and customer experience, and remains one of the more prominent foreign-owned banks in Romania.

History

ING Group's presence in Romania dates to the mid-1990s, when the Dutch financial institution expanded into Central and Eastern Europe following the opening of those economies. The Romanian operation began as a branch serving corporate and wholesale banking clients, and over the following years it built out a retail franchise with branches, ATMs and, later, a strong digital channel. A defining step for the Romanian brand was the launch and continuous development of ING Home'Bank, the bank's internet and mobile banking platform, which helped establish ING as one of the most digitally advanced banks in the local market. The bank expanded its product range to include current accounts, savings, consumer loans, mortgages, cards and insurance distribution, and it developed a dedicated business banking line for SMEs and corporate clients. As part of ING Group, the Romanian entity benefited from the parent's global brand, risk management and technology investments, while adapting products to local regulation and customer preferences. The bank is supervised by the National Bank of Romania and operates within ING's Central and Eastern European network, which also includes operations in Poland and Turkey, among others. In recent years ING Bank Romania has focused on digital innovation, fraud prevention, customer experience and sustainability, aligning with ING Group's global strategy. The Romanian operation remains a subsidiary brand within ING Group and does not have a separate stock listing; its results are consolidated into the parent company's financial statements.

  • 1994

    ING establishes its banking presence in Romania as part of its Central and Eastern European expansion.

  • Launch and expansion of the ING Home'Bank digital banking platform in Romania.

Products and positioning

Digital-first, customer-centric retail and business bank in Romania, backed by a global Dutch financial group.

  • ING Home'Bank

  • ING current and savings accounts

  • ING mortgages and consumer loans

  • ING business banking

Recent events

  • Unconfirmed

    Reported

    ING expands RoPay to Business Banking customers[3]

    ING Bank Romania expanded the availability of RoPay to eligible Business Banking customers, who can activate the payment service through ING Business Web.

Read more

Sources3 sources

Cite this profile: Cite the canonical profile. /brand-wiki/ing-bank-romania · Editorial policy · How profiles are compiled