Injoy Fitness
Product brand
UnclaimedGerman fitness studio franchise focused on health-oriented strength training and personal coaching.
Last updated September 26, 2026
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Overview
Injoy Fitness (stylized as INJOY Fitness) is a German fitness studio brand operated as a franchise by ACISO Fitness & Health GmbH. The chain was founded in 2002 in Dorsten by Paul Underberg and has grown into one of the larger fitness studio networks in Germany, with more than 230 studios in the country and over 300 studios across Europe. The brand positions itself around health-oriented strength training, individual support, and sustainable training habits rather than purely performance-driven or low-cost gym concepts. Injoy's offering centers on guided muscle training with personal supervision. The company emphasizes introductory training, individualized training plans, and the availability and competence of its trainers. This positioning places Injoy in the premium or upper-mid segment of the German fitness market: memberships are priced above average, but the brand has repeatedly been recognized in independent tests for the quality of its training support and service. Ownership of the brand has changed over time. In early 2014, a strategic alliance was formed with Genossenschaft Migros Zürich (GMZ) and its German subsidiary Migros Freizeit Deutschland GmbH, which acquired 30 percent of the shares. As of 1 January 2016, Migros took over 100 percent of the shares in Injoy's parent company, Injoy Unternehmensberatung für Fitness- und Wellnessanlagen GmbH. In 2019, the fitness-industry consultancies Injoy and Greinwalder & Partner merged to form ACISO Fitness & Health GmbH, headquartered in Munich. Since 1 January 2022, ACISO Fitness & Health GmbH has been owned by the financial investor Lafayette Mittelstand Capital. Injoy has received positive coverage in consumer tests. It was named test winner in a January 2009 Öko-Test evaluation and again in January 2012 in a test conducted by the German Institute for Service Quality (DISQ) on behalf of n-tv. In January 2014, it received a "good" rating in the magazine test. Stiftung Warentest noted that Injoy charges above-average prices but was rated above average in areas such as introductory training, training plans, and the availability and competence of trainers. Today, Injoy operates as a franchise system under ACISO Fitness & Health GmbH, with its website promoting health-oriented muscle training and personal support under the claim of being a test winner.
History
Injoy Fitness was founded in 2002 in Dorsten, Germany, by Paul Underberg. The brand was built around health-oriented strength training and personal supervision, differentiating itself from low-cost gym chains. Over the following decade, it expanded through a franchise model and became one of the larger fitness studio networks in Germany, eventually operating more than 230 studios domestically and over 300 across Europe. In early 2014, Injoy entered a strategic alliance with Genossenschaft Migros Zürich (GMZ) and its German subsidiary Migros Freizeit Deutschland GmbH, which acquired 30 percent of the shares. As of 1 January 2016, Migros took over 100 percent of the shares in Injoy's parent company, Injoy Unternehmensberatung für Fitness- und Wellnessanlagen GmbH, making the brand part of the Migros group. In 2019, the fitness-industry consultancies Injoy and Greinwalder & Partner merged to form ACISO Fitness & Health GmbH, headquartered in Munich. This entity became the operator and franchisor of the Injoy brand. Since 1 January 2022, ACISO Fitness & Health GmbH has been owned by the financial investor Lafayette Mittelstand Capital. Throughout its history, Injoy has been recognized in independent consumer tests. It was named test winner in a January 2009 Öko-Test evaluation and again in January 2012 in a test conducted by the German Institute for Service Quality (DISQ) on behalf of n-tv. In January 2014, it received a "good" rating in the magazine test. Stiftung Warentest noted that Injoy charges above-average prices but was rated above average in introductory training, training plans, and the availability and competence of trainers.
- 2022
As of 1 January, ACISO Fitness & Health GmbH was acquired by financial investor Lafayette Mittelstand Capital.
- 2019
Merger of Injoy and Greinwalder & Partner to form ACISO Fitness & Health GmbH, headquartered in Munich.
- 2016
As of 1 January, Migros took over 100% of shares in Injoy's parent company, Injoy Unternehmensberatung für Fitness- und Wellnessanlagen GmbH.
- 2014
Received a "good" rating in the magazine test in January; strategic alliance with Genossenschaft Migros Zürich (GMZ) and Migros Freizeit Deutschland GmbH, which acquired 30% of shares.
- 2012
Named test winner in a test by the German Institute for Service Quality (DISQ) on behalf of n-tv in January.
- 2009
Named test winner in Öko-Test evaluation in January.
- 2002
Founded in Dorsten, Germany, by Paul Underberg.
Products and positioning
Premium health-oriented fitness studio franchise emphasizing personal coaching and sustainable training, priced above average but recognized for service quality.
Fitness studio membership
Access to Injoy studios with health-oriented strength training and personal supervision.
Introductory training
Onboarding program for new members, recognized in independent tests.
Individual training plan
Personalized training plans developed with trainer support.
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