Innit Entertainment

Innit Entertainment (Korean: 이닛 엔터테인먼트) is a South Korean entertainment company and record label established in June 2024 as an independent subsidiary of JYP Entertainment. The company was created to expand JYP Entertainment's business scope beyond the traditional K-pop idol industry, focusing on solo artists, duos, singers across various genres, actors, and entertainers. Its name, "INNIT," conveys the idea of forming close connections with the public through entertainment content, aligning with its vision to become a global entertainment company featuring artists with unique identities and charms. The company is led by co-CEOs Park Nam-yong and Yoon Jae-ho, both senior JYP Entertainment executives with extensive experience in performance, artist development, marketing, and entertainment management. Park Nam-yong previously led JYP Entertainment's Performance Directing LAB for nearly two decades, while Yoon Jae-ho was the former head of JYP Entertainment's artist development and marketing division. Together, they are responsible for developing the creative direction and operations of the new company. Innit Entertainment operates independently while leveraging the training and management systems developed by its parent company. It aims to develop artists with unique identities and produce diverse entertainment content. Beyond music, the company plans to expand into acting and general entertainment. Its slogan, "Unique charm found nowhere else," reflects its positioning as a global entertainment company connecting artists and fans through creative content. Since its founding, Innit Entertainment has been building its artist roster. In January 2025, it signed five top participants from KBS's reality program "The Ddanddara" as its first artists. Later that year, actors Park Yoon-ho and Lee Hyun-jun joined the acting division. In late 2025, the company launched its official website and corporate identity. In 2026, it debuted its first music artist, the female duo dodree (도드리), with the digital single "Just Like a Dream" (꿈만 같았다) on January 21, 2026. The duo's genre, K-rossover Pop, blends modern pop with traditional Korean instruments, vocals, and dance. A second digital single, "HAWWAH" (夏渦), followed in mid-2026. The company also manages actors Park Yoon-ho, Lee Hyun-jun, and YU (Kawasaki Yu), and introduced a new group project, OURBIRTHDAY (OBD), in July 2026.

Innit Entertainment was established in June 2024 as an independent subsidiary of JYP Entertainment. On August 5, 2024, JYP Entertainment officially announced the establishment of INNIT Entertainment, which would handle artists from various music genres as well as actors and entertainers. The creation of the company was part of JYP Entertainment's strategy to expand its business portfolio beyond the traditional K-pop idol group sector, including into ballad, R&B, trot, and traditional Korean music. Park Nam-yong, who had previously led JYP Entertainment's Performance Directing LAB for nearly two decades, was appointed as CEO alongside Yoon Jae-ho, former head of JYP Entertainment's artist development and marketing division. Both were responsible for developing the creative direction and operations of the new company. According to JYP Entertainment, INNIT Entertainment would leverage the training and management systems developed by its parent company but operate independently, focusing on developing artists with unique identities and more diverse entertainment content. In addition to singers, the company also planned to expand into acting and general entertainment. The establishment of INNIT Entertainment was recorded in JYP Entertainment's official corporate history as one of the company's major developments in 2024. Throughout 2025, INNIT Entertainment began building its first artist roster by signing several participants from KBS's reality program 'The Ddanddara.' In January 2025, the five top participants of the program were announced to join the company as its first artists. In the second half of the same year, the company also announced the addition of actors Park Yoon-ho and Lee Hyun-jun to its acting division, demonstrating its commitment to expanding not only in music but also in the drama and entertainment industries. At the end of 2025, INNIT Entertainment launched its official website and corporate identity, introducing the slogan 'Unique charm found nowhere else' and its vision to become a global entertainment company connecting artists and fans through creative content. The year 2026 saw significant developments for INNIT Entertainment as the company launched its first music artist, the female K-rossover Pop duo dodree (Korean: 도드리), consisting of Na Yeong-joo and Lee Song-hyun. The group made their debut on January 21, 2026, with the digital single 'Just Like a Dream' (Korean: 꿈만 같았다), becoming the first music artist introduced under the label. The name dodree is derived from a combination of 'dodeuri,' a traditional Korean musical rhythm, and the English word 'free.' According to the company, the concept symbolizes the freedom to cross genre boundaries while introducing Korean cultural identity to international audiences. The genre introduced as K-rossover Pop combines elements of modern pop music with traditional Korean instruments, vocals, and dance. Members Na Yeong-joo and Lee Song-hyun explained that they want to create a distinctive musical identity by combining traditional Korean music (gugak) with modern K-pop elements. Their choreography also incorporates traditional Korean dance movements with contemporary performances to present an identity different from conventional K-pop idol groups. The launch of dodree received widespread coverage in the South Korean media as it was considered a new attempt by JYP Entertainment to expand musical genre diversity beyond mainstream K-pop. The Korea Herald described the establishment of INNIT Entertainment as a strategy of its parent company to expand its artist portfolio to include traditional music, ballad, R&B, trot, and general entertainment. In addition to music, INNIT Entertainment also strengthened its acting division by signing exclusive contracts with actors Park Yoon-ho and Lee Hyun-jun. Both were previously known through 'The Ddanddara' and later became active in various television drama projects. Their recruitment demonstrated the company's intention to develop a roster of artists encompassing singers, actors, and entertainers under one label. In mid-2026, dodree returned with their second digital single titled 'HAWWAH' (夏渦), further developing the K-rossover Pop concept through a combination of gayageum sounds, traditional Korean instruments, and modern dance music elements. The work was released as part of the company's efforts to strengthen the unique musical identity of its artists in both domestic and international markets. Throughout the same year, INNIT Entertainment continued to expand its artist portfolio. In addition to dodree, the company also managed actors Park Yoon-ho, Lee Hyun-jun, and YU (Kawasaki Yu), before introducing a new group project OURBIRTHDAY (OBD) in July 2026 as part of the company's next phase of development.

• INNIT Entertainment founded as an independent subsidiary of JYP Entertainment.

• JYP Entertainment officially announces the establishment of INNIT Entertainment.

• Five top participants from KBS's 'The Ddanddara' signed as first artists.

• Actors Park Yoon-ho and Lee Hyun-jun join the acting division.

• Official website and corporate identity launched with slogan 'Unique charm found nowhere else'.

• First music artist dodree debuts with digital single 'Just Like a Dream'.

• New group project OURBIRTHDAY (OBD) introduced.

Global entertainment company focusing on artists with unique identities across diverse genres, including ballad, R&B, trot, and traditional Korean music, as well as acting.

• Just Like a Dream (꿈만 같았다)

• HAWWAH (夏渦)

1. 1INNIT ENTERTAINMENT Official Websiteinnitent.com
2. 2INNIT ENTERTAINMENT - Aboutinnitent.com
3. 3Innit Entertainment - Wikidatawikidata.org
4. 4Innit Entertainment - Wikipedia (Malay)ms.wikipedia.org