Innova Semplice

Innova Semplice SpA is an Italian company that operates as a service hub connecting consumer demand with products offered by providers in the utility, insurance and financial sectors. According to its official website, the company has been active since 2011 and describes itself as the leading platform in Italy for utility, insurance and financial products. It uses a multi-channel approach and a proposition designed to benefit both consumers and providers, simplifying the meeting of supply and demand. The group's best-known asset is ComparaSemplice.it, described on the corporate site as the leading comparator in Italy and the meeting point between consumer needs and the best market offers in utilities, insurance and financial products. Around this core, Innova Semplice has built a galaxy of specialised brands forming an integrated ecosystem. These include a B2C insurance broker operating both online and on the territory, born from the union of ComparaSemplice Broker and Assicuro Facile, which manages mortgage and loan advisory through a network of financial intermediaries and traditional channels. The group also includes a fully digital division dedicated to the mortgage and loan market, developed from the experience of Vivoqui.it, as well as B2B operations: an Italian excellence in lead generation from social channels and a unit dedicated to Digital Managed Services in the B2B sphere. The company reports consolidated revenues of €100 million for 2024, year-on-year growth of 49%, 240 employees, 2,000 collaborators and more than 570 credit consultants. Its activities span three main sectors: utility, insurance and financial products. Innova Semplice is headquartered in Italy and operates primarily in the Italian market. It is a private company, not listed on a stock exchange, and is organised as a group with multiple specialised brands under the Innova Semplice umbrella.

Innova Semplice SpA has been active since 2011, according to its official website. The company was established as a service hub designed to connect consumer needs with the products offered by providers in the utility, insurance and financial sectors. From its base in Italy, it developed a multi-channel approach and a proposition intended to benefit both consumers and providers, simplifying the meeting of supply and demand. Over time, the group built an ecosystem of specialised brands around its core comparison platform, ComparaSemplice.it. This platform is described as the leading comparator in Italy and the meeting point between consumer needs and the best market offers in utilities, insurance and financial products. The group expanded into insurance brokerage through a B2C broker operating online and on the territory, created from the union of ComparaSemplice Broker and Assicuro Facile. This broker manages mortgage and loan advisory through a solid network of financial intermediaries and traditional channels. A fully digital division dedicated to the mortgage and loan market was developed from the experience of Vivoqui.it. The group also added B2B capabilities, including an Italian excellence in lead generation from social channels and a unit dedicated to Digital Managed Services in the B2B sphere. By 2024, Innova Semplice reported consolidated revenues of €100 million, representing 49% year-on-year growth. The company reported 240 employees, 2,000 collaborators and more than 570 credit consultants. Its activities remain focused on three main sectors: utility, insurance and financial products. The company operates primarily in the Italian market and is organised as a private group with multiple brands under the Innova Semplice umbrella.

• 2024

  Company reports consolidated revenues of €100 million and 49% year-on-year growth.

• 2011

  Innova Semplice SpA begins operations as a service hub for utility, insurance and financial products.

Multi-channel service hub and leading Italian comparator platform for utility, insurance and financial products.

• ComparaSemplice.it

  Leading Italian comparator for utility, insurance and financial products.

• ComparaSemplice Broker

  B2C insurance broker operating online and on the territory.

• Assicuro Facile

  Insurance brand merged into the B2C broker.

• Vivoqui.it

  Fully digital division for mortgage and loan market.

1. 1Innova Semplice official websiteinnovasemplice.it
2. 2Wikidata entry for Innova Semplicewikidata.org