Innovate Records
Product brand
UnclaimedInnovate Records is an American Christian music label that develops artists through songwriting, production, mentoring, distribution and marketing.
Last updated September 26, 2026
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Overview
Innovate Records is an American Christian music record label and artist-development company. Its stated mission is to launch Christian artists through songwriting, mentoring, production, distribution and marketing, with the song positioned as the foundation of everything it releases. The label describes a hands-on, co-writing approach in which it works with artists to refine lyrics and arrangements rather than releasing what it calls "filler songs." The label's public identity is closely tied to producer and pastor Jordan Biel, who is credited with more than 13 years of music production experience. According to the label's own materials, his songs have accumulated over 5 million Spotify streams and sold more than 12,000 physical albums, and more than 50 songs have been approved by TAXI and sent to film music libraries with five-star production ratings. Innovate Records emphasizes the use of real instruments — real drums, guitars, tube amps, pianos and strings played by session players — rather than purely synthetic production. Beyond recording, Innovate Records offers mentoring that extends to arrangement, performance rights organization setup, live-event advice, career guidance and life advice from a Biblical perspective. The label also handles packaging and distribution and promotes its releases on streaming services such as Spotify and Apple Music. Its roster has included artists such as Cadence Collens and Josh Prentice, whose Christian-themed singles the label has highlighted on its website. Innovate Records operates in the Christian and worship music market in the United States. It presents itself as more than a label, describing the relationship with artists as that of a friend and mentor as well as a business partner. The company is privately held and does not disclose a founding year, headquarters address or ownership structure in the available evidence.
History
Innovate Records is an American Christian music record label. Public information about its corporate history is limited, and the label's own website is the primary source describing its activities and philosophy. The label presents itself as an artist-development company built around songwriting, production, mentoring, distribution and marketing, with the song as the central focus of its work. The label's identity is closely associated with Jordan Biel, a music producer and pastor who is described as having over 13 years of music production experience. According to the label, Biel's songs have over 5 million streams on Spotify and have sold over 12,000 physical albums. More than 50 songs have been approved by TAXI and sent to film music libraries with five-star ratings on production quality. Biel is also described as a teacher who has attended 15 songwriting conferences and is now often booked to teach songwriting at events such as ROAD RALLY, Worship424, SING!, Synergy and the Northwoods Songwriting Retreat. Innovate Records emphasizes a co-writing model in which the label works with artists to refine words and arrangements, stating that it is committed to never releasing "filler songs." Production is described as using real drums, real guitars, real tube amps, real pianos and real strings played by real people, supported by a team of session players. The label also offers mentoring that covers songwriting, arrangement, performance rights organization setup, live-event advice, career advice and life advice from a Biblical perspective. The label's roster has included Christian artists such as Cadence Collens, whose single "Have Yourself a Merry Little Christmas" featuring the horns of Sound of Fusion was promoted on the label's homepage, and Josh Prentice, whose single "More Than Enough" was also featured. The label distributes its music through streaming platforms including Spotify and Apple Music. Innovate Records operates in the United States and is privately held. The available evidence does not specify a founding year, headquarters location or ownership structure.
Products and positioning
A hands-on Christian music label and artist-development house that prioritizes song quality, real instrumentation and mentorship over volume releases.
Have Yourself a Merry Little Christmas — Cadence Collens featuring Sound of Fusion
More Than Enough — Josh Prentice
Sources3 sources
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