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Innovative Management Partner (IMP) Unternehmensberatungs GmbH

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German management consultancy that applies an 'Open Approach' to align business models with the future and build disruptive business logics.

Last updated September 29, 2026

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Overview

Innovative Management Partner (IMP) Unternehmensberatungs GmbH is a German management consultancy that operates under the public-facing name IMP Consulting. The firm positions itself around a proprietary methodology it calls the 'Open Approach', which it describes as an alternative to traditional, closed strategy work carried out by small executive teams. Instead of limiting strategy development to a few insiders, IMP advocates inviting a heterogeneous group of internal and external participants to explore and exploit surprising solutions through cross-fertilization. IMP's service offering is deliberately narrow. The firm states that it does not manage everything like a generalist consultancy; it engages only in assignments along defined focus areas where it believes its core competences make a difference. Its stated focus areas include aligning existing business models to the future and the 'new normal' when new challenges emerge or differentiators erode, and creating new, disruptive business logics. It also promotes boosting innovation performance through innovation ecosystems. The consultancy presents itself as an evangelist of the Open Approach and supports its positioning with awards and recognition, as well as books and publications. Its website is organized around themes such as the Open Approach, service offering, an experts community, a business logic framework, IMP at work, a 'Nightmare Competitor' concept, and books and publications. The firm is headquartered in Germany and operates as a privately held company. Detailed public information about its founding year, founders, ownership structure, and office locations is limited in the available evidence.

History

Innovative Management Partner (IMP) Unternehmensberatungs GmbH is a German management consultancy known publicly as IMP Consulting. The available evidence does not specify its founding year, founders, or early history. What is documented is its contemporary positioning and methodology. The firm has built its identity around the 'Open Approach', which it presents as a response to a faster and more volatile business environment. IMP argues that breakthrough initiatives rarely fail because of technical feasibility; they fail because organizations mismanage the future. In its view, leading-edge companies win by adopting a new way of doing strategy and new business building, one tailored to today's conditions. The central idea is to open up strategy rather than restrict it to a small executive team. IMP contrasts the traditional approach — a few selected individuals from inside the system striving for excellence relative to industry competitors — with its Open Approach, in which a heterogeneous group of internal and external participants explores and exploits surprising solutions through cross-fertilization. The firm cites Jim Whitehurst, President of IBM, on open strategy as external support for this philosophy. Operationally, IMP describes itself as a focused consultancy: 'Consultants manage everything. We don't.' It states that it exclusively engages in assignments along its focus areas, where it makes a difference for clients based on core competences and driven by the Open Approach. Its stated focus areas include aligning existing business models to the future and the 'new normal' when new challenges emerge or differentiators erode, and creating new, disruptive business logics. It also emphasizes boosting innovation performance through innovation ecosystems. The firm's website is structured around the Open Approach, service offering, an experts community, a business logic framework, IMP at work, a 'Nightmare Competitor' concept, and books and publications. It also highlights awards and recognition. IMP is headquartered in Germany and operates as a privately held company. Beyond this, public evidence on its ownership, size, and office network is limited.

Products and positioning

A specialist consultancy evangelizing the 'Open Approach' — open, cross-fertilized strategy and business building rather than closed executive-team strategy work.

  • Open Approach methodology

    A proprietary consulting approach that opens strategy to a heterogeneous group of internal and external participants who explore and exploit surprising solutions through cross-fertilization.

  • Business model alignment

    Focus area 01: aligning existing business models to the future and the 'new normal' when new challenges emerge or differentiators erode.

  • Disruptive business logic creation

    Focus area 02: creating new, disruptive business logics.

  • Innovation ecosystem building

    Boosting innovation performance through innovation ecosystems.

  • Business logic framework

    A framework presented on the firm's website as part of its consulting toolkit.

  • Experts community

    A community of experts referenced on the firm's website as part of its Open Approach model.

Sources2 sources

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