Insanity Group

Insanity Group is a British entertainment company incorporated in 1997 and headquartered in London. It describes itself as a B Corp Certified, independently owned group of entertainment companies, with a team of around 70 people working across four main areas: talent management, Insanity Records, Insanity Studios and a partnerships group. The company represents broadcasters, digital-first talent, content creators, writers, podcasters, sporting talent and comedians, and it also develops and produces original content across television, film, podcasts and digital platforms. Its record label, Insanity Records, operates as an independently owned boutique label with major distribution backing. The partnerships team connects brands with talent for campaigns. Insanity positions itself as a global entertainment company managing dynamic careers, producing content, developing music and connecting talent with brands, with almost three decades of experience.

Insanity Group was incorporated in 1997 and has grown into an independently owned group of entertainment companies based in London. Over almost three decades it has built a talent management business representing broadcasters, digital-first talent, content creators, writers, podcasters, sporting talent and comedians. The group expanded beyond management into recorded music with Insanity Records, an independently owned label that combines the entrepreneurial spirit of an independent with the scale and distribution of a major partner. It also established Insanity Studios, an in-house content creation business developing original ideas and IP across audio and audio-visual platforms, including podcast and YouTube projects, with a slate of film and streaming projects in development. A dedicated partnerships group connects brands with talent for authentic campaigns. The company states it is B Corp Certified and independently owned, with a team of around 70 people.

• 1997

  Insanity Group incorporated.

• Insanity Records established as an independently owned label.

• Insanity Studios launched as in-house content creation business.

• B Corp Certification achieved.

A global entertainment company blending independent-label entrepreneurship with the scale of a large entertainment group.

• Talent management

  Full-service management of broadcasters, digital-first talent, content creators, writers, podcasters and brand partnerships.

• Insanity Records

  Independently owned record label developing a boutique roster of recording artists with major distribution.

• Insanity Studios

  In-house content creation business developing IP across audio and audio-visual platforms, including podcast and YouTube.

• Partnerships group

  Independent team facilitating authentic talent relationships and campaign management for brands.

1. 1Insanity.com | Insanityinsanity.com
2. 2About | Insanityinsanity.com
3. 3Insanity Groupwikidata.org