Institut für Marketing – Strategieberatung GmbH & Co KG

Institut für Marketing – Strategieberatung GmbH & Co KG, commonly known as IMARK, is an Austrian management consultancy headquartered in Innsbruck. The firm positions itself as a strategic consultancy that combines market knowledge, strategy development and implementation support. According to its website, IMARK supports companies across industries in strategic and market-related questions, with particular experience in industry, agriculture, tourism, and retail & consumer goods. Its service portfolio covers corporate strategy, positioning, brand development, organisation & leadership, and market research & data analytics. The consultancy describes its approach as partnership-oriented, evidence-based and focused on measurable results, and states that it has more than 25 years of experience, has worked with over 200 companies and completed more than 450 projects. IMARK is a private company and operates primarily in the German-speaking Alpine region, including Austria, Germany, Switzerland and Liechtenstein. It is known for long-term client relationships, such as its collaboration with the Swarco Group since 2017 on brand, values and employer branding, and with Bystronic on customer segmentation and portfolio strategy.

IMARK was founded as Institut für Marketing – Strategieberatung GmbH & Co KG and is headquartered in Innsbruck, Austria. The firm has built its reputation over more than 25 years of consulting practice, during which it reports having served over 200 companies and completed more than 450 projects. Its consulting focus has been on translating market insights into clear strategies and effective implementation, with a partnership-based approach. IMARK has developed particular expertise in industry, agriculture, tourism, and retail & consumer goods. A notable long-term engagement began in 2017 with the Swarco Group, an international traffic technology corporation based in Wattens, Tyrol. IMARK supported Swarco in brand development, values work and employer branding across the group, helping to create a shared identity among roughly 80 companies worldwide. Another significant project involved Bystronic, a Swiss manufacturer of sheet metal processing solutions, where IMARK helped develop a global customer segmentation logic and a portfolio strategy to enable focused market cultivation and customer-specific offerings. The firm continues to operate as a private consultancy serving clients primarily in the German-speaking region.

• 2017

  IMARK begins long-term strategic partnership with Swarco Group on brand, values and employer branding.

Strategic consultancy combining market knowledge, strategy and implementation for sustainable business success.

• Corporate strategy consulting

  Support for companies in developing viable corporate strategies that provide orientation for key decisions.

• Positioning consulting

  Helping companies create a distinctive profile in the market through clear positioning.

• Brand development

  Building strong brands that combine a clear value proposition with trust and recognition.

• Organisation & leadership consulting

  Creating effective organisations with clear responsibilities and translating strategy into implementation.

• Market research & data analytics

  Tailored and methodologically sound approaches to generate intelligent market information for better decisions.

1. 1IMARK: Strategische Unternehmensberatung aus Innsbruckimark.at
2. 2Über uns - IMARKimark.at
3. 3Swarco Group - Success Story von IMARKimark.at
4. 4Bystronic - Success Story von IMARKimark.at
5. 5Institut für Marketing – Strategieberatung GmbH & Co KGwikidata.org