Institut für Markt- und Werbeforschung (Germany)

The Institut für Markt- und Werbeforschung (IMW-KÖLN) is a market and advertising research institute based in Cologne, Germany. According to its official website, the institute positions itself at the intersection of psychological research and artificial intelligence, stating that it combines decades of scientific research with the latest possibilities of AI. Its team develops established qualitative and quantitative research methods further with modern AI tools, merging more than 50 years of experience in psychological research with expertise in artificial intelligence to analyze current research questions more thoroughly and deliver more valid results. The institute offers a broad portfolio of research and consulting services. These include qualitative-psychological research, quantitative-psychological research, classical research methods, innovative research methods, international research, and strategic consulting. It also highlights special areas such as Kids & Family research, morphological psychology, and hybrid research combining implicit and explicit methods. The institute describes itself as offering full-service, end-to-end support. IMW-KÖLN serves clients across various industries, as indicated by its website navigation sections for industries and clients. The institute is headquartered in Cologne, Germany, and operates both in the German market and internationally, as reflected in its international research offering. It is a private company and does not appear to be listed on a stock exchange. While the exact founding year is not provided in the available evidence, the institute's own communication emphasizes over 50 years of experience in psychological research, indicating a long-established presence in the German market research sector. The institute continues to be active, promoting its combination of psychological research depth and AI-driven innovation under the tagline that research should understand more deeply and see more clearly for truly relevant insights.

The Institut für Markt- und Werbeforschung (IMW-KÖLN) is a market and advertising research institute located in Cologne, Germany. Public evidence describes it simply as a company in Cologne, Germany. Its own website states that the institute has more than 50 years of experience in psychological research, indicating that it was established several decades ago, although the exact founding year is not specified in the available sources. Over its history, the institute has developed a broad methodological portfolio spanning qualitative and quantitative psychological research, classical and innovative research methods, international research, and strategic consulting. It has also cultivated specialized areas such as Kids & Family research, morphological psychology, and hybrid research that combines implicit and explicit methods. In its current positioning, IMW-KÖLN emphasizes the integration of artificial intelligence into its established research methods. The institute states that its team develops its proven qualitative and quantitative research methods further with the latest AI tools, merging over 50 years of psychological research experience with expertise in artificial intelligence. This combination is presented as a way to analyze current research questions more thoroughly and deliver more valid results. The institute serves clients across multiple industries and operates both in Germany and internationally. It remains an active private research and consulting organization headquartered in Cologne.

Psychological research meets AI competence; over 50 years of experience in psychological research combined with passionate expertise in artificial intelligence to deliver deeper understanding and clearer insights.

• Qualitative-psychological research

  Qualitative research grounded in psychological methods.

• Quantitative-psychological research

  Quantitative research grounded in psychological methods.

• Classical research methods

  Traditional market research methodologies.

• Innovative research methods

  Advanced and emerging research methodologies.

• International research

  Research conducted across international markets.

• Strategic consulting

  Strategic advice and consulting services.

• Kids & Family research

  Specialized research focused on children and families.

• Morphological psychology

  A psychological approach applied to market research.

• Hybrid research – implicit and explicit methods

  Combining implicit and explicit research techniques.

• Full-service research

  End-to-end research support.

1. 1Start - IMW-KÖLNimw-koeln.de
2. 2Institut für Markt- und Werbeforschung (Germany) - Wikidatawikidata.org