Intage Inc.

Intage Inc. (株式会社インテージ) is a Japanese company whose business covers marketing research, data analysis and digital marketing, connecting consumers with client companies to support marketing activities. Its head office is the Intage Akihabara Building in Chiyoda-ku, Tokyo, and it reported 1,435 employees as of the end of June 2025. The company states that it is No.1 in Asia in the marketing research/insight business based on ESOMAR's Global Top-50 Insights Companies 2025 (on a group consolidated sales basis), and it operates overseas bases in nine countries. Its service lines include Marketing Research Services, Data Base Services, Data Analysis & Forecasting Services, Marketing Support Services and Marketing DX Services. It was founded in 1960 as 株式会社社会調査研究所 and changed its trade name to 株式会社インテージ in 2001.

The company was founded in 1960 as 株式会社社会調査研究所 (Social Research Institute), when it also began the SDI® national general OTC drug panel survey and custom research. It started its system solutions business in 1963 and the SCI® national consumer household panel survey in 1964. A head office building was completed in Hibarigaoka, Tokyo in 1973, and the SLI® national female consumer panel survey began in 1977. In the 1980s and 1990s it moved toward POS and scanning systems (POS project from 1981, SCI scanning project from 1988, SCI scanning system from 1992) and launched the SRI® national retail store panel survey in 1994. In 1999 it began internet research and opened its first overseas office in Shanghai, China. In 2001 it changed its trade name to 株式会社インテージ and listed on JASDAQ. It opened the Intage Akihabara Building and relocated its head office in 2005, began キューモニター in 2008, was listed on the Second Section of the Tokyo Stock Exchange in 2008 and designated to the First Section in 2009. In 2010 it marked its 50th anniversary, began SCI-personal and established THE INTAGE WAY. In 2012 it set up the joint venture 株式会社ドコモ・インサイトマーケティング with NTT Docomo and began smartphone mobile research. In 2013, following the shift to a holding company structure, the business was succeeded through a company split and the company changed its trade name to 株式会社インテージ; i-SSP® also began that year. In 2014 it began マイティモニター, renamed SCI-personal to SCI, and started the di-PiNK® data management platform. THE INTAGE GROUP WAY was established in 2016. In 2017 it established INTAGE USA Inc. as a subsidiary and began offering Media Gauge®. In 2021 it made 株式会社リサーチ・アンド・イノベーション a subsidiary. In 2023 it began offering POS-is™ and its parent company Intage Holdings concluded a capital and business alliance agreement with NTT Docomo. In 2024, in addition to Intage USA, it consolidated the management of Intage China, Intage Thailand, Intage Vietnam, Intage India, Intage Singapore, Intage Indonesia and DataSpring under the marketing support business segment.

Marketing research / insight business positioned as No.1 in Asia based on ESOMAR's Global Top-50 Insights Companies 2025 (group consolidated sales basis).

• Marketing Research Services

  Quantitative and qualitative research methods tailored to client issues.

• Data Base Services

  Databases of consumer behavior and awareness and retail store sales results.

• Data Analysis & Forecasting Services

  Advanced data utilization such as prediction and optimization simulation using data science.

• Marketing Support Services

  Support from consumer understanding and KPI design to promotion execution.

• Marketing DX Services

  Support for integrating and utilizing internal and external data and embedding it into business processes.

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