Integral Ad Science

Integral Ad Science (IAS) describes itself as a leading global media measurement and optimization platform that delivers actionable data to the world's largest advertisers, publishers, and media platforms. Its stated mission is to be the global benchmark for trust and transparency in digital media quality, ensuring ads are seen by real people in safe and suitable environments. IAS serves advertisers and agencies, publishers, and platforms and partners, and its offerings include media quality measurement, brand safety and suitability measurement, fraud and invalid traffic detection, and pre-bid optimization.

Integral Ad Science (IAS) presents itself as a leading global media measurement and optimization platform. Its stated mission is to be the global benchmark for trust and transparency in digital media quality, achieved through comprehensive, enriched data that ensures ads are seen by real people in safe and suitable environments. IAS serves advertisers and agencies, publishers, and platforms and partners. Its newsroom lists announcements including the appointment of Lidiane Jones as Chief Executive Officer, the launch of Quality Connect for publishers, episode-level pre-bid optimization for podcasts via The Trade Desk, expansion of brand safety and suitability measurement to YouTube audio ads, expansion of Meta content block lists to Threads, the launch of IAS Total TV Solutions for connected TV, and expansion of media quality measurement to TikTok's brand and performance solutions including search ad campaigns.

Global benchmark for trust and transparency in digital media quality, providing the industry's most actionable data.

• Media Quality Report (MQR)

  IAS's media quality report series; the 21st edition shows how proactive optimization turns media quality into a performance engine.

• Quality Connect

  Launched by IAS to give publishers greater visibility into advertiser campaign preferences.

• IAS Total TV Solutions

  Gives marketers 'linear-like' transparency for connected TV.

• Publica by IAS

  Integrated with Viant to expand premium connected TV access.

• Unconfirmed

  Reported2026.10.15

  IAS acquires ADmantX[5]IAS收购ADmantXmarketing-interactive.com

  Integral Ad Science acquired contextual advertising provider ADmantX and combined its services with IAS's ad-verification product suite. The source does not state when the acquisition occurred.

• Unconfirmed

  Reported2026.10.05

  Integral Ad Science to provide brand safety and suitability measurement in ChatGPT Ads[6]Integral Ad Science 将在 ChatGPT 广告中提供品牌安全与适配度测量news.google.com

  Integral Ad Science announced it will provide brand safety and suitability measurement for ads within ChatGPT Ads, as reported by Yahoo Finance on 2026-10-05.

• 2021.09.28

  Reported2021.09.28

  IAS launches TikTok in-feed video brand safety solution[7]IAS推出TikTok信息流视频品牌安全解决方案prnewswire.com

  Integral Ad Science announced the launch of a brand safety solution for in-feed video ads on TikTok, giving marketers transparency and controls over the content adjacent to which their ads appear.

• 2021.09.28

  Reported2021.09.28

  IAS and TikTok partner on brand safety controls[7]IAS推出TikTok信息流视频品牌安全解决方案prnewswire.com

  IAS and TikTok launched a brand safety solution for advertisers, enabling campaign targeting through IAS within TikTok's platform.

• Unconfirmed

  Reported2021.08.11

  IAS completes acquisition of Publica[8]IAS完成对Publica的收购campaignindia.in

  Integral Ad Science (IAS) acquired connected TV advertising platform Publica in a cash-and-stock transaction valued at $220 million. Publica will become part of IAS’s product portfolio.

• 2021.05.11

  Reported2021.05.11

  Dentsu partners with Integral Ad Science in Australia and New Zealand[9]电通与 Integral Ad Science 在澳洲及纽西兰建立合作mumbrella.com.au

  Dentsu announced a partnership with Integral Ad Science under which Dentsu will make IAS's Total Visibility product available to local advertisers in Australia and New Zealand.

• 2020.10.01

  Reported2020.10.01

  IAS and Google team up on automated tag for Google Campaign Manager[10]IAS 与 Google 合作推出 Google Campaign Manager 自动化标签adweek.com

  Integral Ad Science teamed up with Google on an automated tag for Google Campaign Manager. The tag automates wrapping campaigns with ad-server and third-party verification tags and gives advertisers a central location to manage them.

• 2020.09.10

  Reported2020.09.10

  IAS renames Qualified Ads to Quality Impressions[11]IAS将Qualified Ads更名为Quality Impressionsprnewswire.com

  Integral Ad Science announced that it had rebranded its MRC-accredited “Qualified Ads” metric as “Quality Impressions.”

• 2020.08.26

  Integral Ad Science appoints Otto Berkes to its board[12]Integral Ad Science任命Otto Berkes加入董事会newyork.citybuzz.co

  Integral Ad Science announced that Otto Berkes, CEO of Acendre, joined its board of directors effective August 26, 2020.

• 2019.12.18

  Reported2019.12.18

  Adelphic and IAS extend partnership[13]Adelphic与IAS延长合作martech.org

  Adelphic announced an extension of its partnership with Integral Ad Science to provide advertisers with a pre-bid keyword customization solution.

Read more

1. 1Integral Ad Science | Global Media Measurement & Optimizationintegralads.com
2. 2Integral Ad Science | Digital ad verification solutions for all screens and devicesintegralads.com
3. 3Integral Ad Science | Careersintegralads.com
4. 4Integral Ad Science | IAS Newsroomintegralads.com
5. 5IAS收购ADmantXmarketing-interactive.com
6. 6Integral Ad Science 将在 ChatGPT 广告中提供品牌安全与适配度测量news.google.com
7. 7IAS推出TikTok信息流视频品牌安全解决方案prnewswire.com
8. 8IAS完成对Publica的收购campaignindia.in
9. 9电通与 Integral Ad Science 在澳洲及纽西兰建立合作mumbrella.com.au
10. 10IAS 与 Google 合作推出 Google Campaign Manager 自动化标签adweek.com
11. 11IAS将Qualified Ads更名为Quality Impressionsprnewswire.com
12. 12Integral Ad Science任命Otto Berkes加入董事会newyork.citybuzz.co
13. 13Adelphic与IAS延长合作martech.org