Interalp Touristik
Corporate brand
UnclaimedAustrian sales and distribution agency specialising in holiday hotels, offering sales strategy, pricing and revenue management plus its own booking and channel-management software.
Last updated September 28, 2026
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Overview
Interalp Touristik GmbH is an Austrian tourism sales and distribution specialist focused on the holiday hotel sector (Ferienhotellerie). Rather than operating hotels itself, the company positions itself as a hotel sales partner whose goal is to generate more direct bookings for its client hotels. Its service range covers sales strategy consulting, pricing and occupancy (revenue) management, and hands-on implementation of sales concepts, backed by more than 20 years of tourism sales experience according to its own website. A distinctive feature of Interalp Touristik is that it combines agency consulting with proprietary software. The company states that it develops its own sales software in-house, including a website booking engine with an offer/quote tool and channel-management software for price and occupancy optimisation. This lets it act both as an outsourced sales department and as a technology provider for independent hotels. Its client base consists of individual and boutique hotels in Austria. Testimonials on the company's website come from properties such as the Boutiquehotel Wiesergut in Hinterglemm, Hotel Jakob in Fuschl am See, and the Altstadthotel Platzhirsch, with hoteliers describing long-standing relationships of more than ten years and close personal support from named Interalp staff. The emphasis on personal, individual service and on long-term client relationships is central to the brand's positioning. The company is a small, privately held Austrian business. It is not a listed company and no parent group is indicated in the available evidence. Its brand identity rests on the combination of personal sales consulting and smart, results-oriented sales concepts that are implemented efficiently and continuously improved for the success of its hotel clients.
History
Interalp Touristik GmbH is an Austrian company active in tourism sales and distribution for the holiday hotel industry. According to its own website, the firm draws on more than 20 years of tourism sales experience, which places its origins in the tourism sales sector rather than in hotel operations. The company describes itself as the sales specialist for the Ferienhotellerie (holiday hotel industry), working personally and individually with each client hotel. Over time the business has developed from pure sales consulting into a combined consulting-and-technology provider. Its website presents agency-developed software solutions, notably a website booking engine with an offer tool and channel-management software for price and occupancy optimisation. This in-house software development distinguishes Interalp Touristik from conventional hotel sales agencies and allows it to support hotels both strategically and operationally. Its client relationships are long-standing. Testimonials published on the company's website include the Boutiquehotel Wiesergut in Hinterglemm, which reports more than ten years of strategic sales optimisation with strong price enforcement and high guest satisfaction, and Hotel Jakob in Fuschl am See, whose owner states he has worked with Interalp for over ten years. The Altstadthotel Platzhirsch testimonial emphasises trust and reliability in a long-standing cooperation. Named Interalp staff mentioned in these testimonials include Sigrid and Iris, indicating a small, personally involved team. The company is registered as a GmbH (a private limited company under Austrian law) and appears in Wikidata as Interalp Touristik GmbH. It is privately held, with no evidence of stock exchange listing or membership in a larger corporate group. Its service portfolio today spans sales analysis and strategy concepts, price and occupancy management, and the software tools that support these services, all aimed at improving direct bookings and revenue for its hotel clients.
Products and positioning
Sales and distribution partner for the holiday hotel industry, combining personal consulting with in-house developed sales software to increase direct bookings.
Website booking engine with offer tool
Agency-developed booking engine that lets hotels present offers and take direct bookings on their own website.
Channel management software
Software for price and occupancy optimisation across distribution channels.
Sales analysis and strategy concept
Consulting service covering sales analysis and the development of a sales strategy concept.
Price and occupancy management
Revenue-management service for hotel pricing and occupancy optimisation.
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