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International Business Counselors (IBC) GmbH

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Corporate brand

Unclaimed

Swiss marketing and employer-branding agency that builds omnipresence for brands through social media, content, web design, PR and addressable TV campaigns.

Last updated September 26, 2026

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Overview

International Business Counselors (IBC) GmbH is a Swiss marketing and communications agency headquartered at Lerzenstrasse 10 (City-Plaza) in Dietikon, in the canton of Zurich. The company positions itself as an architect of "Omnipräsenz" — omnipresence — promising clients that their brand will appear everywhere at the right moment, so that it is unavoidable when target audiences make decisions. Its service portfolio spans social media campaigns and social media management, content marketing, web design, press articles and addressable TV campaigns, with a stated focus on generating measurable growth in customers, enquiries and revenue rather than mere visibility. IBC describes itself as a full-service partner for small and medium-sized companies as well as for established brands. On its website it claims to have worked with more than 200 companies and to have generated over 20 million euros in additional revenue for clients since 2016. It also states that more than a certain share of its clients double their visibility within 30 days, and it presents case studies, testimonials and media reports as proof of its results. These figures are self-reported marketing claims rather than independently audited data. A second strand of the business, reflected in Wikidata, is employer branding and social recruiting: IBC helps small and medium-sized enterprises attract qualified professionals. This complements the broader brand-presence offering, since the same channels used to reach customers can be used to reach candidates in tight labour markets. The company markets itself in German-speaking Europe, with contact details and campaign references pointing to Switzerland, Germany and Austria, and it advertises regional TV campaigns on German broadcasters such as VOX, ProSieben and RTL. IBC operates as a private limited company (GmbH) and does not appear to be listed on a stock exchange. Its public presence is built around a German-language website, a blog, case studies, social media channels and a free "Omnipräsenz-Analyse" (omnipresence analysis) offered as a lead-generation entry point. The brand's identity is tightly tied to the promise of presence that sells: being visible across search, social, editorial media and television at the moments that matter to a client's target group.

History

International Business Counselors (IBC) GmbH is a Swiss agency that has built its identity around the concept of "Omnipräsenz" — targeted omnipresence. Public information about the company is concentrated in its own German-language website and a Wikidata entry; it does not have a long, widely documented corporate history in mainstream business media. What can be established from the available evidence is the shape of the business and the period in which it has been active. The company is based at Lerzenstrasse 10 (City-Plaza) in Dietikon, in the canton of Zurich, Switzerland, and presents itself as a full-service marketing and communications partner. Its website states that it has generated more than 20 million euros in additional revenue for clients since 2016, which indicates that the agency has been operating and serving clients at least since that year. The same page claims collaboration with leading brands and more than 200 companies trusting its expertise in 2025, alongside case studies and testimonials. Over time, IBC's service portfolio has expanded into a multi-channel offer. It now covers social media campaigns and ongoing social media management, content marketing, web design, press articles in trade media, and addressable TV campaigns on German broadcasters such as VOX, ProSieben and RTL. This combination is presented as a way to make a brand unavoidable across the channels where its target group spends time, rather than relying on a single channel. A parallel line of business, documented in Wikidata, is employer branding and social recruiting: IBC helps small and medium-sized companies attract qualified professionals. This reflects a broader positioning toward SMEs that need both customers and staff, and it uses the same social and content channels as the brand-presence work. The company markets itself primarily in German-speaking Europe. Its contact details point to Switzerland, while its TV campaign offer references German broadcasters and regional targeting, suggesting activity across the DACH region. IBC operates as a private limited company (GmbH) and does not appear to be publicly listed. Its public-facing activity includes a blog, case studies, media reports and social media channels, with a free omnipresence analysis used as the main lead-generation offer.

  • 2025

    IBC states that more than 200 companies trust its expertise in 2025 and markets its services around current challenges such as competitive pressure, skills shortages and customer retention.

  • 2016

    Starting point referenced on IBC's website, which states that the agency has generated over 20 million euros in additional client revenue since 2016.

Products and positioning

Full-service agency for targeted omnipresence: making brands unavoidable across social, content, web, PR and TV so they are visible when target audiences make decisions.

  • Social media campaigns

    Campaign planning and execution to make brands visible and unavoidable on social platforms.

  • Social media management

    Ongoing management of a client's social media presence.

  • Content marketing

    Creation of targeted content designed to reach the right audience without wasted reach.

  • Web design

    Custom, conversion-oriented website design based on analysis of the client's brand and target group.

  • Press articles

    Strategic topic development and placement of articles in leading trade media to build brand authority.

  • Addressable TV campaigns

    Regional TV campaigns on broadcasters such as VOX, ProSieben and RTL with precise audience targeting.

  • Employer branding and social recruiting

    Measures to help small and medium-sized companies attract qualified professionals.

Recent events

  • Unconfirmed

    MetaDojo raises $3 million[6]

    MetaDojo raised $3 million from blockchain and crypto investors. Digital Finance Group led the round, with OKX Blockdream Ventures, NGC Ventures, NFT Technologies, IBC Group, and TsingTsing Capital among the participants.

  • Reported

    IBC Group pledges bitcoin to support Miami 2.0 foundation[7]

    IBC Group pledged 100,000 bitcoins to support the setup of the Miami 2.0 Blockchain Strategy Foundation and related joint venture projects.

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