International Furniture Group

Internationale Meubel Groep (IMG) is a Dutch holding company specialised in home-furnishing store chains. According to its official website, IMG is the organisation behind the retail formulas INHOUSE, Superkeukens, Pronto Wonen, Profijt Meubel, House of Dutchz, Baenks and Keukendepot. The group therefore operates as a multi-format furniture and kitchen retailer rather than as a single consumer-facing brand. Its portfolio spans several distinct positions in the Dutch market. INHOUSE is described as the group's own house brand, offering a collection of high-quality furniture under the banner of complete home living, with a trend-following but individual character intended to fit any interior. Baenks specialises in high-quality seating furniture, emphasising design, forms, materials, its own seating comfort and perfect tailoring, in fabric or leather. House of Dutchz presents a furniture collection made by highly qualified craftsmen, with beautiful shapes, subtle details, fine stitching and the best woods, fabrics or leathers. Keukendepot is a kitchen formula that grew quickly to 20 active locations across the Netherlands, using a distinctive showroom presentation and an open, transparent pricing policy towards consumers. Profijt Meubel is described as a successful and fast-growing franchise formula with 37 locations throughout the Netherlands, using joint purchasing to keep prices low and carrying a broad and deep assortment. Pronto Wonen stands for lifestyle and is described as a take-away formula. Superkeukens is also part of the group's kitchen retail activities. The evidence available does not specify the group's founding year, headquarters city, ownership structure or executive leadership. What is clear is that IMG functions as a holding company that bundles multiple Dutch furniture and kitchen retail chains, combining franchise and company-operated formats under one organisational roof. Its market is the Netherlands, and its brands address different consumer segments, from value-oriented furniture buyers to customers seeking design-led seating and complete interior solutions.

The available evidence does not provide a dated corporate history for Internationale Meubel Groep. The group is documented as a holding company specialised in home-furnishing store chains, and its official website presents it as the organisation behind a portfolio of Dutch retail formulas. These include INHOUSE, described as the group's own house brand for complete home living; Baenks, a specialist in high-quality seating furniture; House of Dutchz, a furniture collection made by skilled craftsmen; Keukendepot, a kitchen formula that grew to 20 active locations across the Netherlands; Profijt Meubel, a fast-growing franchise formula with 37 locations; Pronto Wonen, a lifestyle-oriented take-away formula; and Superkeukens, another kitchen retail brand. Because the evidence does not include founding dates, acquisitions, leadership changes or ownership events, the group's earlier development cannot be reconstructed here without speculation. What can be stated is that IMG operates as a multi-format retailer in the Dutch furniture and kitchen market, combining franchise and other store networks under a single holding structure.

A Dutch holding company operating multiple home-furnishing and kitchen retail formulas, ranging from value-oriented franchise chains to design-led furniture brands.

• INHOUSE

  The group's own house brand, offering a collection of high-quality furniture under the concept of complete home living, trend-following yet individual so it fits any interior.

• Baenks

  A brand specialising in high-quality seating furniture, with beautiful designs, forms, the best materials, its own unique seating comfort and perfect tailoring, in fabric or leather.

• House of Dutchz

  A furniture collection made by highly qualified craftsmen, featuring beautiful shapes, subtle details, fine stitching and the best woods, fabrics or leathers.

• Keukendepot

  A kitchen formula that grew quickly to 20 active locations across the Netherlands, with a unique showroom presentation and an open, transparent pricing policy towards consumers.

• Profijt Meubel

  A successful and fast-growing franchise formula with 37 locations throughout the Netherlands, using joint purchasing to keep prices low and carrying a broad and deep assortment.

• Pronto Wonen

  A lifestyle-oriented take-away formula within the group.

• Superkeukens

  A kitchen retail formula within the group.

1. 1Internationale Meubel Groep official websitei-m-g.nl
2. 2Internationale Meubel Groep on Wikidatawikidata.org