Interpark
Corporate brand
UnclaimedSouth Korean comprehensive e-commerce and ticketing service company.
Last updated August 31, 2026
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Overview
Interpark is a comprehensive e-commerce company in South Korea, offering online shopping, ticket booking, travel, and more. Its subsidiary Interpark Ticket is one of the major ticketing platforms in Korea.
History
Interpark was founded in South Korea in 1996 by Lee Ki Hyung as an online shopping mall. Its launch positioned it among the earliest Korean internet businesses to organize retail transactions through a dedicated online marketplace. In 1997, it added an online bookstore, and in 1999 it introduced online tour reservations. The company also became associated with a KOSDAQ listing in 1999. Interpark’s ticketing business gained national visibility when it was selected as a ticket sales agency for the 2002 FIFA World Cup. The company completed that role in 2002, while continuing to develop ticketing as a long-term business rather than a one-off event operation. It also established Gmarket in 2000 and began open-market services in 2004. Gmarket later became separately listed on NASDAQ and was sold to eBay in 2009. The company broadened its corporate structure during the 2000s. It established mobile operations in 2006 and created entities covering international commerce, global marketing and sales, logistics, shopping, books, and entertainment. In 2011, it took over I Market Korea, a materials, maintenance, repair, and operating-supplies business, and established a US-oriented operation and logistics center. In 2014, Interpark launched an international shopping site and listed Interpark INT on KOSDAQ. That year also marked its entry into music distribution through the Hotel King original soundtrack. Global Interpark became an important international-facing service. It operated in Korean, English, Chinese, and Japanese, offered international shipping to more than 230 countries, and provided payment options such as PayPal, Alipay, and credit cards. Although its catalog included shopping and other products, international ticketing became a major focus, especially for Korean concerts, musicals, classical performances, and plays. Interpark Academy was established on March 16, 2018. The company changed its name in July 2021. That year it also formed Interpark Music Plus for idol production, signed Laboum, and prepared a new male idol group. Trendz subsequently debuted in January 2022 with its first mini-album. The business underwent a major ownership change when Yanolja acquired 70 percent of Interpark’s commerce business in 2021. Interpark later merged with Triple and used the Interpark Triple name. In 2024, it launched TRIPLE Korea, a global travel platform for foreign visitors to Korea. The transition connected Interpark’s long-standing ticketing and travel-booking operations with destination planning and inbound tourism services. The NOL Universe identity is therefore best understood in the context of Interpark’s evolution from a general online shopping mall into a multi-category digital platform centered increasingly on travel, live entertainment, and international visitor experiences.
- 2024
TRIPLE Korea launches
[1]Interpark Triple launches TRIPLE Korea for international visitors to Korea and integrates Global Interpark’s travel functions.
- 2022
Trendz debuts
[1]Interpark Music Plus launches Trendz with the mini-album Blue Set Chapter 1. Tracks.
- 2021
Corporate renaming, music-label formation, and Yanolja investment
[1]The company changes its name, establishes Interpark Music Plus, and sells a 70 percent stake in its commerce business to Yanolja.
- 2018
Interpark Academy established
[1]Interpark Academy is established on March 16.
- 2014
International commerce and music expansion
[1]Interpark launches Global Interpark, lists Interpark INT on KOSDAQ, and enters music distribution through the Hotel King soundtrack.
- 2009
Gmarket sold to eBay
[1]Interpark sells Gmarket to eBay after the marketplace’s separate development and listing.
- 2002
World Cup ticketing completed
[1]Interpark completes its role as a ticket sales agency for the 2002 FIFA World Cup.
- 2000
World Cup ticketing appointment
[1]Interpark is selected as a ticket sales agency for the 2002 FIFA World Cup and establishes Gmarket.
- 1999
Travel booking and KOSDAQ listing
[1]The company starts online tour reservations and becomes associated with a KOSDAQ listing.
- 1997
Online bookstore service begins
[1]Interpark expands from general online retail into online bookselling.
Products and positioning
A Korean digital platform combining online travel, ticketing, entertainment, international visitor services, and the broader Interpark commerce heritage.
E-commerce marketplace · 1996
Interpark online marketplace
Interpark began as an online shopping mall and developed marketplace listings across consumer goods and other categories, including electronics, appliances, furniture, vehicles, food, apparel, jewelry, collectibles, and equipment. Its model supported seller listings and service-fee revenue, while some products were sold directly by the platform.
Online bookstore · 1997
Interpark Bookstore
Introduced in 1997, Interpark’s online bookstore became one of the company’s major consumer services and was described in the reference material as ranking first among Korean online bookstores in 2004. It formed part of the company’s broader combination of retail, content, and digital ordering services.
Online travel agency · 1999
Interpark Tour
Interpark entered online travel in 1999 through tour-booking services. The travel business contributed to the company’s later positioning as a platform for reservations, tourism information, and international visitor services, eventually connecting with Triple and TRIPLE Korea.
Event ticketing · 2000
Interpark Ticket
Interpark’s ticketing operation sells access to concerts, K-pop performances, musicals, plays, classical events, and other live entertainment. Its appointment for 2002 FIFA World Cup ticket sales provided an important early platform for this business, which later became one of the company’s most recognizable services.
International commerce and ticketing · 2014
Global Interpark
Launched in 2014, Global Interpark served international customers in Korean, English, Chinese, and Japanese. It supported international shipping to more than 230 countries and offered multiple payment methods. Its international role increasingly emphasized Korean entertainment ticketing and inbound tourism.
Music and artist management · 2021
Interpark Music Plus
Interpark Music Plus was established in 2021 as a subsidiary label for idol-group production. It signed Laboum and introduced Trendz, extending Interpark’s earlier music-distribution activities into artist and group development.
Inbound travel platform · 2024
TRIPLE Korea
TRIPLE Korea was launched by Interpark Triple in 2024 for foreign tourists visiting Korea. It represents the travel-focused continuation of the Interpark and Triple businesses, combining international travel functions with destination planning and visitor-oriented digital services.
Brand decisions
2024
Launch of TRIPLE KoreaStrategyBackground
Interpark and Triple were combined as the business moved toward travel and inbound-tourism services.
Action taken
Interpark Triple launched TRIPLE Korea and integrated Global Interpark’s travel functions into the new platform.
Aftermath
The change concentrated the international-facing travel proposition around a service designed for foreign visitors to Korea.
2022
Trendz debutProduct launchBackground
Interpark Music Plus was created to expand the company’s participation in idol-group production.
Action taken
The label launched Trendz with the mini-album Blue Set Chapter 1. Tracks on January 5, 2022.
Aftermath
Trendz became the first male idol group specifically identified with the newly established Interpark label.
2021
Yanolja takes a majority stake in Interpark commerceM&ABackground
Interpark’s commerce activities were brought into the orbit of Yanolja, a major South Korean hospitality and travel platform.
Action taken
Yanolja acquired 70 percent of Interpark’s commerce business.
Aftermath
The transaction supported a closer connection between Interpark’s commerce, travel, and ticketing capabilities and Yanolja’s hospitality technology ecosystem.
Reported transaction value. Approximately US$260 million (2021)
Recent events
Reported
NOL World launches accommodation booking service in South Korea[2]
NOL World, the Korea inbound travel platform under NOL Universe, launched an accommodation booking service covering more than 15,000 lodging properties across South Korea, with search optimized around major K-pop concert venues. To mark the launch, NOL World offered users discounts of up to 10% from July 28 to August 18, 2026, and announced a UnionPay promotion of up to 40,000 Korean won in random discounts running through the end of 2026.
- Unconfirmed
Reported
Yanolja acquires 70% stake in Interpark[3]
Yanolja acquired a 70% stake in South Korean e-commerce company Interpark for about $250 million. Yanolja planned to use the acquisition to expand further into the overseas tourism industry.
Sources3 sources
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