InterSolution Marketing Inc.

InterSolution Marketing Inc. (株式会社インターソリューションマーケティング) is a privately held Japanese B2B technology trading and solutions company headquartered in Ebisu, Shibuya-ku, Tokyo. Founded on 1 November 2000 with capital of 10 million yen, the company describes its mission as solving customers' computer and network problems from an international marketing perspective, supplying hardware, software and solutions. Its guiding keyword is "tsu-na-gu" (つ・な・ぐ), meaning "to connect" — connecting data to data, products to products, networks to networks, and communication to communication. The company operates at the intersection of import/export trading, technical consulting and marketing services. Its stated business lines include internet-based business support and consultation, construction and consulting for internet and computer systems, import/export, sales and servicing of computer products, and marketing, translation and publishing related to computer products. A distinctive service is helping overseas companies that plan to enter the Japanese market with information gathering, marketing and consulting. InterSolution Marketing is best known in Japan as the exclusive Japanese distributor (日本総代理店) for Sena Technologies, a Bluetooth connectivity specialist. Its product portfolio centers on serial-to-network connectivity: the Parani Bluetooth serial adapters (Parani-SD1000, Parani-ESD embedded modules), sWiFi serial-to-Wi-Fi adapters, sLAN serial-to-LAN adapters, Multi/USB serial converters, CS-428/9AT serial converters, and the EXPAND MESH / MeshPort industrial intercom systems. These products are used to free serial equipment from cabling constraints and to enable remote operation of serial devices over networks. The company also publishes a newsletter titled "ISM Review" focused on "knowledge" and "wisdom." Its customer base spans major Japanese corporations, universities and research institutions, including Itochu Techno-Solutions, NTT Comware, Casio Computer, Canon, Nippon Steel Solutions, NEC, Yokogawa Electric, Mitsubishi Electric and several universities. The representative is Naoshi Yoshimura (吉村 直). The company banks with Sumitomo Mitsui Banking Corporation (Meguro branch) and Mitsubishi Tokyo UFJ Bank (Ebisu branch).

InterSolution Marketing Inc. was established on 1 November 2000 in Tokyo, Japan, with capital of 10 million yen. From its founding, the company positioned itself as a bridge between international technology vendors and the Japanese market, combining import/export trading with marketing and consulting services. Its stated purpose was to solve customers' computer and network problems from an international marketing perspective, proposing hardware, software and solutions under the keyword "tsu-na-gu" (to connect). The company's early business model focused on two complementary activities: helping overseas companies that planned to enter Japan with information gathering, marketing and consulting; and importing, selling and servicing computer products in Japan. Over time it developed a specialization in serial-to-network connectivity — the conversion of legacy RS232/422/485 serial communications into Ethernet, Wi-Fi and Bluetooth links — which became its signature product category. A key relationship in the company's history is its role as the exclusive Japanese distributor (日本総代理店) for Sena Technologies, a Bluetooth connectivity specialist. Through this partnership, InterSolution Marketing built a portfolio of Parani-branded Bluetooth serial adapters, including the Parani-SD1000 (a Class 1 Bluetooth RS232 adapter with roughly 100 m range) and the Parani-ESD embedded module series. The company also distributes products from SystemBase and other suppliers. Beyond distribution, InterSolution Marketing developed its own solution branding around serial connectivity, marketing products such as sWiFi (serial-to-Wi-Fi), sLAN (serial-to-LAN), Multi/USB serial converters, CS-428/9AT converters, and EXPAND MESH / MeshPort industrial intercom systems. It also provides value-added services including market research, sales channel development, sales tool production, website construction, catalog and manual production, translation and publishing. The company publishes a newsletter, "ISM Review," focused on "knowledge" and "wisdom." By the 2020s the company had established a broad customer base among major Japanese corporations, universities and research institutions, including Itochu Techno-Solutions, NTT Comware, Casio Computer, Canon, Nippon Steel Solutions, NEC, Yokogawa Electric, Mitsubishi Electric, and several universities such as Keio University, Nagoya Institute of Technology and Hiroshima Institute of Technology. The company remains privately held and is led by representative Naoshi Yoshimura.

• Company founded in Tokyo with capital of 10 million yen.

• Becomes exclusive Japanese distributor (日本総代理店) for Sena Technologies.

• Launches Parani-SD1000 Bluetooth RS232 serial adapter.

• Publishes newsletter "ISM Review" on knowledge and wisdom.

• Runs special sale campaign for serial port expansion.

B2B niche technology trading and solutions provider connecting serial equipment to modern networks, and a bridge for overseas technology vendors entering the Japanese market.

• Parani-SD1000

  Class 1 Bluetooth RS232 serial adapter enabling wireless communication over roughly 100 m as a replacement for serial cables; optional lithium battery pack for field use.

• Parani-ESD series

  Bluetooth serial embedded modules.

• sWiFi

  Serial-to-Wi-Fi adapter (RS232/422/485) for remote operation of serial devices over a network.

• sLAN

  Serial-to-LAN adapter (RS232/422/485).

• Multi/USB RS232 series

  USB-to-RS232 serial converters.

• Multi/USB COMBO series

  USB-to-RS422/485 serial converters.

• CS-428/9AT-mini2

  RS232-to-RS422/485 conversion adapter.

• CS-428/9AT-ISO

  RS232-to-RS422/485 serial converter.

• EXPAND MESH / MeshPort

  Industrial intercom systems requiring no terminal, internet or configuration.

1. 1ホーム | 株式会社インターソリューションマーケティングintersolutionmarketing.jp
2. 2会社案内 | 株式会社インターソリューションマーケティングintersolutionmarketing.jp
3. 3製品案内 | 株式会社インターソリューションマーケティングintersolutionmarketing.jp
4. 4「Parani-SD1000」 | 製品案内 | 株式会社インターソリューションマーケティングintersolutionmarketing.jp
5. 5Intersolution Marketing Inc. (Japan) - Wikidatawikidata.org