InterTV Serra+Mar

InterTV Serra+Mar is a Brazilian regional television station licensed to Nova Friburgo in the state of Rio de Janeiro. It broadcasts on VHF channel 12 in its home market and operates as part of Rede InterTV, a regional television network affiliated with TV Globo. Its coverage is concentrated in the Região Serrana, while also reaching selected municipalities in the northwest of Rio de Janeiro and one municipality in the Baixada Litorânea. The station is therefore both a local broadcaster and a component of Globo's wider regional news and programming distribution structure. The station's origins date to a public licensing process for VHF channel 12. The concession was granted on June 23, 1988, during the presidency of José Sarney, to a company associated with senator Cláudio Chagas Freitas, Hélio Paulo Ferraz, Carlos Eduardo Coelho Magalhães, and Antônio Carlos Assis Brasil. After a period of preparation, TV Serra+Mar began broadcasting on May 1, 1990. During its first week it introduced a local edition of RJTV, presented by Ana Lucia Morais, establishing the news-centered role that has remained central to the station's identity. In its early period, the broadcaster produced local formats including SM TV and SM Rural. It also operated the ISerramar.com website, which was later discontinued in 2004. From 1996 to 2004, TV Serra+Mar served as a relay for parts of northwestern Rio de Janeiro and maintained a branch in Itaperuna. In 1995, Grupo Globo acquired the station, bringing it into Globo's owned-and-operated television structure and strengthening its connection with the network's programming and commercial infrastructure. A major reorganization took place in 2004, when TV Serra+Mar was renamed InterTV Serra+Mar. The new identity reflected its integration into Rede InterTV, which also included InterTV Alto Litoral and InterTV Planície in Rio de Janeiro state. In January 2005, local news production was reorganized and the principal local news operation was centralized in São Pedro da Aldeia, the former base of InterTV Alto Litoral. The change created a more networked production model, with some programs generated in Cabo Frio and other programming continuing to be produced in Nova Friburgo. The station's principal output consists of regional news and rural programming carried within the Globo-affiliated schedule. Its listed programming has included Bom Dia Rio, InterTV Notícia, RJ InterTV, and InterTV Rural. The first edition of RJ InterTV is generated in Cabo Frio, while the second edition is produced in Nova Friburgo. This arrangement combines centralized regional production with locally focused reporting from the Serra+Mar service area. InterTV Serra+Mar has also changed physical locations over time. In 2007, it moved from its long-standing facility at the top of the Cascatinha neighborhood, where it had operated for 17 years, to a headquarters in the Parque São Clemente neighborhood of central Nova Friburgo. It has maintained or previously maintained branch operations in Petrópolis, Teresópolis, and Itaperuna. Its Petrópolis branch is located in the city's Centro district. The service covers 19 municipalities according to the referenced station description, including Nova Friburgo, Petrópolis, Teresópolis, Bom Jardim, Cachoeiras de Macacu, Cantagalo, Carmo, Cordeiro, Duas Barras, Itaocara, Macuco, Santa Maria Madalena, Santo Antônio de Pádua, São José do Vale do Rio Preto, São Sebastião do Alto, Sumidouro, Trajano de Morais, Aperibé, and Areal. The station's role is primarily regional: it provides news, weather, public-interest reporting, and rural coverage for communities that share the mountainous geography and economic links of inland Rio de Janeiro.

The history of InterTV Serra+Mar begins with the concession of VHF channel 12 in Nova Friburgo. The license was awarded following a public competition on June 23, 1988, to a company formed by senator Cláudio Chagas Freitas, Hélio Paulo Ferraz, Carlos Eduardo Coelho Magalhães, and Antônio Carlos Assis Brasil. The station did not begin transmissions immediately; TV Serra+Mar went on air on May 1, 1990. Local journalism was part of the station's launch identity. In its first week, it introduced a local edition of RJTV presented by Ana Lucia Morais. The broadcaster also developed locally produced formats such as SM TV and SM Rural. In addition to television, it created the ISerramar.com website, although that online operation was discontinued in 2004. Between 1996 and 2004, TV Serra+Mar extended its role beyond Nova Friburgo by acting as a relay in northwestern Rio de Janeiro and maintaining a branch in Itaperuna. Grupo Globo acquired the station in 1995, making it an owned-and-operated broadcaster within Globo's television structure. This ownership change connected TV Serra+Mar more closely to Globo's national programming, technical resources, and regional broadcasting strategy. In 2004, the station adopted the name InterTV Serra+Mar. The rebranding accompanied its incorporation into Rede InterTV, a Rio de Janeiro regional television group that also included InterTV Alto Litoral and InterTV Planície. The name emphasized the station's role within a broader regional network rather than presenting it solely as an independent Nova Friburgo broadcaster. The network structure became more evident in January 2005, when the local news operation was no longer anchored in Nova Friburgo and was instead centralized in São Pedro da Aldeia, the former headquarters of InterTV Alto Litoral. Subsequent programming arrangements divided production among different facilities. Several programs were generated in Cabo Frio, including the local block of Bom Dia Rio, InterTV Notícia, and the first edition of RJ InterTV. A second RJ InterTV edition continued to be produced in Nova Friburgo, preserving a direct production presence in the Serra+Mar market. InterTV Rural was also generated in Cabo Frio. The station continued to maintain a physical base in Nova Friburgo. In 2007, it left the headquarters where it had operated for 17 years at the top of the Cascatinha neighborhood and moved to a facility in the Parque São Clemente neighborhood. The station has also operated branches in Petrópolis, Teresópolis, and Itaperuna. The Petrópolis branch is located on Rua Marechal Deodoro in the Centro district. InterTV Serra+Mar's coverage footprint encompasses municipalities in Rio de Janeiro's Região Serrana, parts of the northwest, and a municipality associated with the Baixada Litorânea. The station's listed terrestrial distribution includes Nova Friburgo on channel 12 and relay or retransmission channels in other municipalities, including Petrópolis on UHF channel 14. Its signal has also been available in some parts of Rio de Janeiro through the Petrópolis relay. The broadcaster's continuing function is to combine Globo network content with regionally relevant reporting. Its principal formats cover daily news, local public affairs, and rural topics. The station's history consequently reflects the evolution of Brazilian regional television from locally produced programming toward a coordinated network model in which production, branding, and distribution are shared across multiple facilities while local reporting remains tied to individual communities.

• 2007

  Nova Friburgo headquarters relocated

  [1]InterTV Serra+Maren.wikipedia.org

  After 17 years in the Cascatinha neighborhood, the station moved its Nova Friburgo headquarters to Parque São Clemente.

• 2005

  Local news production reorganized

  [1]InterTV Serra+Maren.wikipedia.org

  The station's local news anchoring and production structure was reorganized, with centralization in São Pedro da Aldeia and production shared with facilities in Cabo Frio and Nova Friburgo.

• 2004

  Renamed InterTV Serra+Mar

  [1]InterTV Serra+Maren.wikipedia.org

  TV Serra+Mar adopted the InterTV Serra+Mar name as it became part of Rede InterTV.

• 1995

  Acquired by Grupo Globo

  [1]InterTV Serra+Maren.wikipedia.org

  Grupo Globo acquired the station, making it part of Globo's owned-and-operated television structure.

• 1990

  TV Serra+Mar begins broadcasting

  [1]InterTV Serra+Maren.wikipedia.org

  TV Serra+Mar went on air on May 1 and introduced a local RJTV edition during its first week.

• 1988

  Channel 12 concession awarded

  [1]InterTV Serra+Maren.wikipedia.org

  A public licensing process awarded the VHF channel 12 concession in Nova Friburgo to a company formed by Cláudio Chagas Freitas and three business associates.

A Globo-affiliated regional broadcaster positioned around local journalism, community coverage, and distribution of network programming across Rio de Janeiro's Região Serrana and adjacent municipalities.

• Regional television news

  RJ InterTV

  The station's principal regional news program. The referenced schedule describes a first edition generated in Cabo Frio and a second edition produced in Nova Friburgo, combining network-level regional production with reporting focused on the Serra+Mar coverage area.

• News bulletin

  InterTV Notícia

  A regional news offering associated with the InterTV network. According to the referenced station description, the program is generated in Cabo Frio and forms part of the shared news-production model serving InterTV's Rio de Janeiro stations.

• Rural affairs television

  InterTV Rural

  A rural-focused program covering agricultural issues, countryside communities, and related regional subjects. The referenced schedule identifies Ivan Lemos as its presenter and Cabo Frio as its production center.

• Morning television news

  Bom Dia Rio local block

  The local segment inserted into Globo Rio's Bom Dia Rio morning broadcast. The segment is part of the InterTV regional production arrangement and is generated in Cabo Frio for distribution to the relevant Rio de Janeiro markets.

• Local magazine program · 1990

  SM TV

  An early locally produced magazine-style television program associated with the station's original TV Serra+Mar identity.

• Local rural program · 1990

  SM Rural

  An early agricultural and rural-affairs program produced under the TV Serra+Mar name during the station's initial period.

1. 1InterTV Serra+Maren.wikipedia.org
2. 2InterTV Serra+Mar — Grupo Globoredeglobo.globo.com