Intrigue Dance Convention
Product brand
UnclaimedIntrigue Dance Convention is an American touring dance convention and competition brand that markets itself as "the nation's most creative dance convention experience."
Last updated September 26, 2026
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Overview
Intrigue Dance Convention is an American touring dance convention and competition company. It operates a traveling event series that brings dance education and competitive performance opportunities to dancers across the United States, positioning itself around the tagline "Dance Different" and describing itself as "the nation's most creative dance convention experience." The brand is built around a multi-city tour model: each stop combines convention classes with a competition component, and the company promotes a roster of "creative faculty" who teach and judge at the events. The Intrigue event format blends several participation tracks. At a typical tour stop, the schedule includes a competition day featuring solo, duo/trio, and group entries, an improv competition, and a class day with a showcase and awards ceremony. Registration for individual cities is handled through the third-party platform DanceCompGenie, and the company publishes per-city pricing for convention attendance, solo, duo/trio, group, and improv categories, with late fees applying to registrations made within a short window before each event. Intrigue markets itself to the competitive dance studio community, a segment of the American dance education market in which touring conventions and competitions serve as both training events and performance showcases. Its branding emphasizes creativity and differentiation from other conventions, reflected in the "Dance Different" slogan and the recurring "Convention / Competition" framing on its website. The company promotes its tour dates city by city, with regional designations such as the West Region, and highlights its faculty as a core part of the experience. As of the evidence available, Intrigue Dance Convention is an active, privately held commercial brand with no disclosed parent company, ownership group, or headquarters location. Its public presence centers on its official website, gointrigue.com, where it publishes tour dates, city pages, schedules, and pricing. The brand's 2026–2027 tour was promoted as live on its homepage, with individual city pages such as Costa Mesa, California listing event dates, venues, and registration details.
History
Intrigue Dance Convention is an American touring dance convention and competition company. Publicly available evidence describes it as a traveling event brand that brings convention classes and competition opportunities to dancers in multiple cities across the United States. The company's official website presents its identity around the slogan "Dance Different" and the claim that it is "the nation's most creative dance convention experience." The brand operates on a multi-city tour model. Its homepage promotes tour dates by season, with the 2026–2027 tour announced as live and city-by-city pages providing event details. One documented stop is Costa Mesa, California, scheduled for October 10–11, 2026, at AVANTI Dance Company, 151 Kalmus Drive – J7, in the West Region. The published schedule for that stop includes a Saturday competition and improv competition, followed by Sunday classes, a showcase, and an awards ceremony. Registration for Intrigue events is handled through the third-party platform DanceCompGenie. The company publishes per-city pricing for convention attendance and competition categories, including solo, duo/trio, group, and improv entries, with late fees applying to registrations made within 30 days of an event. This structure reflects the standard operating model of the American dance convention circuit, in which touring brands sell convention passes and competition entries to dance studios and their students. Intrigue emphasizes its faculty as a distinguishing feature, promoting a roster of "creative faculty" on its website. The brand's marketing language and event design position it within the competitive dance education market, where conventions and competitions function as both training intensives and performance showcases for young dancers. As of the available evidence, the company is active and privately held. No parent company, ownership group, headquarters location, founding year, or founder is disclosed in the supplied sources. Its public presence is centered on its official website, gointrigue.com.
2026–2027 tour dates announced as live on the official website.
Costa Mesa, CA tour stop scheduled for October 10–11, 2026, at AVANTI Dance Company.
Products and positioning
Marketed as "the nation's most creative dance convention experience" under the "Dance Different" slogan, targeting the competitive dance studio community.
Convention classes
Dance classes taught by the convention's creative faculty, typically held on the Sunday of a tour stop.
Competition (Solo, Duo/Trio, Group)
Competitive performance categories for individual dancers and groups, typically held on the Saturday of a tour stop.
Improv competition
A competition category for improvisational dance, listed as part of the Saturday schedule.
Showcase and awards ceremony
A showcase performance and awards ceremony concluding the event weekend.
Sources3 sources
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