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German internet-services brand providing domain registration, web hosting, servers, cloud infrastructure and business digitalization tools.

Last updated October 14, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

IONOS is a German internet-services and cloud-computing brand within the United Internet Group. Its business spans domain registration, shared and managed web hosting, email, virtual and dedicated servers, cloud infrastructure, website-building tools and related services for individuals, developers, small and medium-sized businesses, and larger organizations. The brand is headquartered in Montabaur, Germany, and operates across several European markets as well as North America. The business traces its origins to 1&1 Internet, founded in Germany in 1988. Its early development focused on data-center and network infrastructure for internet access and hosting, helping establish the company among the early commercial web-hosting providers. In 1998, 1&1 became a shareholder in Schlund+Partner. In 2000, the wider organization adopted the United Internet name while product operations were placed in 1&1 Internet AG. The internet-access business later became distinct from the hosting and cloud activities and was spun off into 1&1 Telecommunication. The company expanded internationally during the 2000s, entering the United Kingdom in 2000 and the United States in 2003. Its North American infrastructure includes a major data center in Lenexa, Kansas. The business broadened beyond conventional hosting through its combination with ProfitBricks, a cloud-infrastructure specialist founded by Achim Weiss. In 2018, the combined operation was branded 1&1 IONOS, reflecting an ambition to compete in cloud and infrastructure services as well as traditional hosting. The name IONOS refers to the ionosphere and was intended to evoke the company’s position in internet infrastructure and cloud computing. The branding was subsequently simplified to IONOS in several markets, and the U.S. legal entity became IONOS Inc. in 2021. IONOS offers a range of infrastructure models, including shared hosting for websites, managed and unmanaged servers, virtual private servers, dedicated servers, and IONOS Cloud services. It also provides domains, professional email, website builders, online stores, backup and security-related tools, and support services such as personal consultants for some customers. Domain allocation is handled through sister-company InterNetX and its U.S. subsidiary PSI-USA, while IONOS markets the registration service directly. The company primarily positions itself around accessible, relatively simple and cost-conscious digital services, particularly for small and medium-sized businesses. At the same time, its cloud and server portfolio allows it to address developers and more technically sophisticated customers. IONOS has researched business digitalization, cybersecurity and artificial-intelligence adoption through surveys conducted with YouGov. It has also introduced AI assistance into products such as its website builder. Sustainability is another stated operating priority. IONOS reports using renewable electricity in data centers and administrative facilities in the United Kingdom and Germany, while using renewable-energy sourcing, certificates or other measures in additional locations. Its 2030 climate strategy includes changes to data-center backup generation, continued renewable-energy procurement and engagement with technology suppliers on climate targets. The brand remains active as part of United Internet, with its services supported by a geographically distributed data-center and network infrastructure.

History

IONOS developed from 1&1 Internet, a German internet business founded in 1988. The early company built data-center and network capabilities for internet access and hosting and became one of the early commercial web-hosting providers. In 1998, 1&1 became a shareholder in Schlund+Partner, strengthening its position in the hosting market. In 2000, the wider corporate organization changed its name to United Internet, while product operations were transferred to 1&1 Internet AG. That year, 1&1 began serving customers in the United Kingdom. It entered the United States three years later, creating an international operating footprint in addition to its German base. The company’s North American infrastructure later included a major data center in Lenexa, Kansas. The internet-access portion of the wider business was subsequently separated into 1&1 Telecommunication. IONOS therefore represents the hosting, domain, server and cloud side of the United Internet portfolio rather than the group’s consumer broadband and mobile-access business. A major strategic change occurred in 2018, when 1&1 merged with ProfitBricks, a cloud-infrastructure specialist founded by Achim Weiss. The resulting business was presented as 1&1 IONOS. The new name reflected the intention to move beyond the traditional image of a hosting provider and compete in cloud infrastructure and related digital services. The rebrand initially changed the name and website presentation while leaving the main service portfolio and prices broadly unchanged. Additional services, including a personal-consultant offering, followed in 2019. In the United States, the legal entity adopted the name IONOS Inc. in 2021. The modern IONOS portfolio covers domain registration, shared and managed hosting, email, website creation, online shops, virtual private servers, dedicated servers and cloud infrastructure. Domain allocation is performed through United Internet sister company InterNetX and its U.S. subsidiary PSI-USA, while IONOS remains the customer-facing brand. Its services are designed to cover both straightforward website deployment and more technical infrastructure use cases. Operational resilience has been an important theme. In April 2019, a failure in one uninterruptible power-supply system at a UK facility caused temporary power loss, server restarts and file-system repair work. IONOS stated that the other UPS systems and emergency generators were functioning and that it investigated the affected equipment. The company later opened a Worcester data center in October 2022, featuring rooftop photovoltaic panels, and the site received Tier IV certification in 2023. IONOS has also expanded its research and product-development agenda. In cooperation with YouGov, it has surveyed European and U.S. businesses about digitalization and cybersecurity and has examined business adoption of artificial intelligence. AI assistance has been incorporated into tools such as the website builder. Alongside product expansion, the company describes measures to reduce environmental impact, including renewable electricity in UK and German facilities and a 2030 climate strategy involving lower-carbon backup generation, renewable sourcing and supplier climate objectives. IONOS continues to operate as part of United Internet across European and North American markets.

  • 2024

    AI adoption research published

    [1]

    IONOS continued YouGov-supported research into business digitalization and artificial-intelligence adoption.

  • 2023

    Worcester facility received Tier IV certification

    [1]

    The Worcester data center received Tier IV certification for its infrastructure resilience.

  • 2022

    Worcester data center opened

    [1]

    IONOS opened a new UK data center in Worcester with rooftop photovoltaic generation.

  • 2021

    U.S. legal entity renamed IONOS Inc.

    [1]

    The U.S. company changed its legal name to IONOS Inc.

  • 2019

    New customer-support services

    [1]

    IONOS added services including personal consultants for customers.

  • 2018

    ProfitBricks combination and 1&1 IONOS rebrand

    [1]

    The business combined with ProfitBricks and adopted the 1&1 IONOS identity to reflect its broader cloud-infrastructure scope.

  • 2003

    U.S. market entry

    [1]

    1&1 began serving customers in the United States.

  • 2000

    United Internet structure established

    [1]

    The organization adopted the United Internet name and moved product operations to 1&1 Internet AG; 1&1 also entered the UK market.

  • 1998

    Investment in Schlund+Partner

    [1]

    1&1 became a shareholder in Schlund+Partner, linking the business with an established hosting operation.

  • 1988

    1&1 Internet founded in Germany

    [1]

    The business that later developed into IONOS was established as 1&1 Internet and began building internet-access, network and hosting capabilities.

Products and positioning

An accessible, broad-based European hosting and cloud provider emphasizing ease of use, infrastructure breadth and competitive pricing for individuals, developers and small and medium-sized businesses.

  • Cloud infrastructure · 2018

    IONOS Cloud

    IONOS Cloud provides infrastructure services for organizations needing scalable computing, storage and networking resources. It extends the business beyond conventional shared hosting and supports cloud workloads through IONOS-operated data-center infrastructure in Europe and North America.

  • Hosting · 1988

    Web hosting

    IONOS offers shared and managed hosting for websites and applications. The service is aimed at customers who want packaged infrastructure, domain connectivity, support and administrative tools rather than managing a complete server environment themselves.

  • Domain registration · 1988

    Domains

    The domains business provides registration and management of internet domain names for personal, professional and business websites. Allocation is handled through United Internet-affiliated registrar infrastructure including InterNetX and PSI-USA.

  • Website builder

    MyWebsite

    MyWebsite is a website-creation platform designed to help individuals and small businesses build and publish sites without developing the entire front end manually. IONOS has integrated AI assistance into its website-building tools as part of its broader automation initiative.

  • Business communications

    Email hosting

    IONOS provides hosted email accounts and related domain-based business-mail services. Its guidance includes email-authentication settings such as SPF, with customers generally expected to combine SPF with DKIM and DMARC for stronger message validation.

  • Servers

    Virtual and dedicated servers

    The server portfolio includes virtual private servers and dedicated machines for customers requiring more control, isolation or predictable resources than shared hosting. These offerings serve developers, agencies and businesses running applications, databases and online services.

Brand decisions

  • 2024

    Add AI assistance to digital toolsProduct launch

    Background

    IONOS’s research program identified growing business interest in artificial intelligence and digitalization.

    Action taken

    The company began integrating AI support into products including its website builder.

    Aftermath

    AI became an expanding feature area within the company’s tools for small and medium-sized businesses.

  • 2022

    Open the Worcester data centerOther

    Background

    IONOS sought additional UK capacity and improved resilience following the earlier UK infrastructure outage.

    Action taken

    The company opened a Worcester facility with rooftop photovoltaic panels.

    Aftermath

    The facility later received Tier IV certification in 2023.

  • 2021

    Rename the U.S. legal entityStrategy

    Background

    The international brand identity had increasingly centered on IONOS rather than the older 1&1 Internet naming.

    Action taken

    The U.S. legal entity changed its name to IONOS Inc.

    Aftermath

    The change aligned the U.S. corporate entity with the IONOS brand used for hosting and cloud services.

  • 2018

    Combine with ProfitBricksM&A

    Background

    The existing hosting operation was expanding toward cloud infrastructure, while ProfitBricks brought specialist cloud-infrastructure capabilities.

    Action taken

    1&1 merged with ProfitBricks and presented the resulting operation under the 1&1 IONOS brand.

    Aftermath

    The transaction broadened the company’s positioning from web hosting toward cloud and infrastructure services; further customer services followed in 2019.

  • 2018

    Adopt the IONOS identityStrategy

    Background

    The combined company described itself as more than a conventional hosting provider and sought a name associated with cloud computing.

    Action taken

    The business adopted the 1&1 IONOS name and updated its website and brand presentation.

    Aftermath

    The service portfolio and prices initially remained broadly unchanged, while additional services were introduced afterward.

Recent events

  • Unconfirmed

    Nextcloud and IONOS partner on cloud services[4]

    Nextcloud partnered with cloud provider IONOS to provide a cloud solution hosted on IONOS, with the stated aim of helping customers maintain sovereignty over their data.

  • Reported

    SiteLock partners with IONOS as preferred website-security provider[5]

    SiteLock announced a partnership with IONOS under which SiteLock becomes IONOS's preferred provider of website security solutions.

Read more

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