Ipsos-Reid

Ipsos-Reid was the Canadian operating identity of the global market-research group Ipsos. Its roots date to the Angus Reid Group, founded in Winnipeg in 1979 by Canadian pollster Angus Reid. The business expanded from a regional research company into a national provider of public-opinion polling, consumer research, consulting, and data-collection services. Its work has covered major Canadian economic sectors, including consumer packaged goods, financial services, automotive, retail, health care, technology, and telecommunications. Ipsos acquired the Angus Reid Group in 2000 and subsequently operated the Canadian business under the Ipsos Reid name. The acquisition connected the Canadian organization to Ipsos's broader international research network, which had been built through expansion and acquisitions in Europe, the Americas, and Asia-Pacific. The Ipsos-Reid identity therefore combined local Canadian polling expertise with the methodologies, panels, operational infrastructure, and multinational client base of the Ipsos group. The Canadian operation has delivered both syndicated studies, which are conducted for recurring publication or subscription across a defined market, and customized studies commissioned for an individual client. Its research methods have included telephone interviewing, online surveys, pre-recruited household panels, qualitative research, and other forms of structured data collection. Public-opinion polling has been one of its most visible activities, while commercial research and consulting have supported brand strategy, customer experience, market segmentation, product development, and communications evaluation. Reference material describes Ipsos Canada as operating in seven Canadian cities and employing more than 600 research professionals and support staff. It also describes the organization as having one of Canada's largest telephone call-center networks and a substantial pre-recruited household and online-panel infrastructure. These capabilities allow it to conduct national and regional studies, reach specialized respondent groups, and combine polling with broader market intelligence. The standalone Ipsos-Reid name has largely been superseded by Ipsos or Ipsos Canada as part of the group's broader brand architecture. The Canadian business remains part of Ipsos Group S.A., headquartered in Paris, and benefits from the parent company's global network. Ipsos operates in dozens of countries and provides research and consulting services to businesses, governments, media organizations, and other institutions. In Canada, the brand's historical significance rests especially on its association with Angus Reid and with the development of professional public-opinion polling and market research at national scale. Ipsos-Reid should not be treated as a separate current public company. It is a Canadian subsidiary or operating brand within Ipsos, rather than an independently listed enterprise. The available reference material identifies Gary Bennewies as president and chief executive of Ipsos in Canada, but does not establish a complete historical list of Canadian executives or a separate current corporate website for the Ipsos-Reid name.

Ipsos-Reid originated with the Angus Reid Group, a Canadian market-research company founded in Winnipeg in 1979 by Angus Reid. The company developed during a period when professional polling and structured market research were becoming increasingly important to Canadian businesses, media organizations, and public institutions. Its activities combined public-opinion research with commercial studies intended to measure consumer behavior, brand performance, market conditions, and customer attitudes. The Angus Reid Group expanded beyond its Winnipeg origins and built a broader Canadian presence. Its research portfolio included polling and studies for multiple sectors of the economy, including consumer packaged goods, financial services, automotive, retail, health, technology, and telecommunications. The organization also developed national data-collection capabilities, including telephone interviewing operations and respondent panels used for household and online research. Ipsos acquired the Angus Reid Group in 2000. The transaction brought an established Canadian research business into Ipsos's international network and led to the Ipsos-Reid name being used for the Canadian operation. The Canadian unit retained a strong local identity in public-opinion research while gaining access to Ipsos's cross-border methods, research tools, international expertise, and multinational client relationships. Under Ipsos ownership, the business provided both syndicated and customized research. Syndicated programs allowed findings to be produced and distributed across a recurring market or subject area, while customized assignments were designed around the needs of individual clients. The operation used a range of quantitative and qualitative methods, including telephone surveys, online research, pre-recruited panels, and other forms of respondent-based data collection. Public polling remained the most visible part of the brand, but commercial research and consulting represented an important part of its broader role. Reference material describes Ipsos Canada as having operations in seven Canadian cities, more than 600 research professionals and support staff, one of the country's largest telephone call-center networks, and substantial household and online panels. These assets supported national, provincial, regional, and specialized studies. They also enabled the organization to combine survey interviewing with market analysis, segmentation, brand measurement, customer-experience work, and communications evaluation. The Ipsos-Reid name has subsequently become less prominent as the parent group standardized its operating identity around Ipsos. The Canadian organization is now generally referred to as Ipsos Canada or Ipsos in Canada, although Ipsos-Reid remains an important historical name for the business and its Canadian polling heritage. It is not an independently listed company; ownership rests with Ipsos Group S.A., the Paris-headquartered global research and consulting group. The available reference identifies Gary Bennewies as president and chief executive of Ipsos in Canada. No reliable source in the supplied material establishes a complete founding management roster, a separate current website, or standalone financial reporting for Ipsos-Reid.

• 2000

  Ipsos acquires Angus Reid Group

  [1]Ipsosen.wikipedia.org

  Ipsos purchased the Canadian company and renamed the operation Ipsos-Reid.

• 1979

  Angus Reid Group founded

  [1]Ipsosen.wikipedia.org

  Angus Reid founded the Canadian market-research company in Winnipeg.

• Expansion across Canada

  [1]Ipsosen.wikipedia.org

  The Canadian operation developed a presence in seven cities and expanded its professional staff, call-center capacity, and household and online research panels.

• Transition to Ipsos Canada branding

  [1]Ipsosen.wikipedia.org

  The former Ipsos-Reid operation became generally identified as Ipsos or Ipsos Canada within the global Ipsos organization.

A national Canadian research and polling organization combining local public-opinion expertise with the global capabilities of Ipsos.

• Opinion research

  Public-opinion polling

  Polling programs measure Canadian attitudes toward political, social, economic, and public-policy questions. Ipsos-Reid's historical visibility came in part from its role in professional Canadian opinion polling, using structured samples and survey methods to produce national, provincial, regional, or demographic findings.

• Market research

  Custom market research

  Customized studies are designed for individual clients and may address market sizing, segmentation, consumer behavior, brand health, customer experience, product development, or communications effectiveness. Projects can combine quantitative surveys with qualitative or analytical work tailored to a client's sector and business question.

• Market intelligence

  Syndicated research

  Syndicated programs produce recurring research that can serve multiple clients or a defined industry audience. Such offerings provide standardized measurements and trend information across markets, categories, consumer groups, or business topics, reducing the need for each client to commission an entirely separate study.

• Research infrastructure

  Survey panels and data collection

  The Canadian operation has maintained substantial telephone, household, and online-panel capabilities. These assets support respondent recruitment, survey fieldwork, national and regional sampling, and specialized research among defined demographic or consumer groups.

• 2000

  Acquisition of the Angus Reid GroupM&A

  Background

  Ipsos was expanding internationally and sought to strengthen its presence in North America. The Angus Reid Group provided an established Canadian research and polling operation.

  Action taken

  Ipsos acquired the Angus Reid Group and operated the Canadian business under the Ipsos-Reid name.

  Aftermath

  The transaction integrated the Canadian organization into Ipsos's global network while preserving a recognizable local polling identity. The business is now generally branded Ipsos Canada or Ipsos in Canada.

  Source

1. 1Ipsosen.wikipedia.org