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Product brand

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Ipsy is a personalized beauty brand offering custom beauty picks delivered monthly.

Last updated September 11, 2026

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Overview

Ipsy is a personalized beauty brand. According to its official website, users take a Beauty Quiz to receive custom beauty picks every month, and can join Ipsy to discover new makeup, skincare, and brands. Ipsy describes itself as inspiring self-expression through personalized beauty, expert curation, and a community that celebrates what makes you unique.

Products and positioning

Personalized beauty with expert curation and community.

Product categories. makeup · skincare

Recent events

  • Unconfirmed

    IPSY launches IPSY Marketing Solutions[3]

    IPSY, a curated beauty membership platform, launched IPSY Marketing Solutions, a full-funnel marketing and sales acceleration engine to help beauty brands build awareness, generate consumer demand, and drive retail growth before and after products reach store shelves.

  • Reported

    Afterpay announces subscription installment service[4]

    Afterpay announced a service that will let customers pay for subscriptions in installments, with launch planned in the U.S. and Australia beginning early in 2022. The article names IPSY, BoxyCharm, Savage X Fenty and Fabletics among the initial merchants expected to offer the feature.

  • Reported

    IPSY announces Glamiversary anniversary activations[5]

    IPSY announced a series of activations for its 10th anniversary, culminating in a live Glamiversary event scheduled for October 9–10 in New York City.

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