IQ brand, design & production GmbH

IQ brand, design & production GmbH is an Austrian eyewear company best known for its consumer brand gloryfy unbreakable. Operating from the Zillertal valley in Tyrol, the company develops, designs and manufactures glasses that it markets as unbreakable, airbag-safe and capable of returning to their original shape after extreme deformation. The core of the proposition is the proprietary high-tech material NBFX™, used for both frames and lenses, which the company contrasts with conventional polycarbonate and 1.67 lens materials by citing a higher Abbe number and therefore clearer, more relaxed vision. The gloryfy range spans sport sunglasses, lifestyle sunglasses, optical frames and kids' models, sold primarily through the gloryfy.com online shop and selected retail partners. Flagship products include the G42 shield-style sports sunglass, the G24 Guardian series certified to STANAG 2920 and EN166, and the Gi52 Lido lifestyle sunglass. Prices sit in a premium mid-to-upper segment, with the G42 at around €199 and the G24 at around €229. The company also sells accessories such as a 1.2-litre tumbler and gift vouchers redeemable only in its own online shop. A central marketing pillar is "Made in Austria": the company states that its glasses are developed, designed, produced and daily tested by its own specialised team in the Zillertal, using its in-house high-tech production. Patented INCLINOX™ technology allows the temples to be cold-adjusted for inclination and fit behind the ear or on the face, addressing the common problem of slipping glasses. The company positions its products as durable, long-lasting companions rather than disposable items, combining sport performance with everyday style. IQ brand, design & production GmbH is a private company. Its gloryfy brand competes in the premium sports and lifestyle eyewear segment, where differentiation rests on break resistance, optical clarity, adjustability and Austrian manufacturing rather than on fashion licensing or mass-market pricing.

IQ brand, design & production GmbH is an Austrian company that operates the gloryfy unbreakable eyewear brand. The company is based in the Zillertal valley in Tyrol, Austria, where it states that its glasses are developed, designed, produced and daily tested by its own specialised team. Rather than outsourcing to contract manufacturers, the company emphasises an in-house high-tech production facility in Tyrol, combining modern technology with precise handwork. The brand's identity is built on the claim that its glasses are unbreakable. According to the company, gloryfy frames and lenses are break- and airbag-safe and return to their original shape even after the strongest deformation, thanks to the high-tech material NBFX™. The same material is used for the lenses, which the company says do not splinter even under extreme force, protecting the wearer's eyes. The company further claims that its gloryfy TRINITY™ lens made from NBFX™ offers 20% clearer, completely stress-free vision, and it cites an Abbe number of 45 for NBFX™ compared with 31 for polycarbonate and 32 for 1.67 material. Comfort and fit are addressed through patented INCLINOX™ technology, which allows the temples to be individually cold-adjusted in seconds — for inclination, fit behind the ear or on the face — to prevent slipping. The company markets its products as durable, long-lasting companions rather than disposable items, and it positions them for city, beach, mountain and everything in between. The product range has grown to include sport sunglasses, lifestyle sunglasses, optical frames and kids' models, sold through the gloryfy.com online shop and selected retail. Notable models include the G42 shield-style sports sunglass, described as offering maximum protection, a wide field of view, secure hold and optimal ventilation for road cycling, mountain biking or running; the G24 Guardian series, certified to STANAG 2920 and EN166 for reliable protection and high performance under extreme conditions; and the Gi52 Lido, a lightweight lifestyle sunglass with individually adjustable temples. Accessories such as a 1.2-litre tumbler and gift vouchers extend the brand beyond eyewear. The company operates in the premium sports and lifestyle eyewear segment, with prices such as €199 for the G42 and €229 for the G24. Its marketing leans heavily on the "Made in Austria" claim and on the Zillertal production story. IQ brand, design & production GmbH is a private company; it is not listed on a stock exchange. The gloryfy brand has built a following among outdoor and sports enthusiasts who value durability, eye protection and optical clarity.

Premium, Austrian-made unbreakable eyewear combining sport performance, safety and everyday style.

• G42

  Shield-style unbreakable sports sunglass with maximum protection, wide field of view, secure hold and optimal ventilation; made in Tyrol, Austria; around €199.

• G24 Guardian

  Performance sunglass certified to STANAG 2920 and EN166, with unbreakable frame and lenses for extreme conditions; around €229.

• Gi52 Lido

  Lightweight unbreakable lifestyle sunglass with individually adjustable temples and contrast-enhancing premium lenses; around €179.

• Tumbler

  1.2-litre black tumbler with foldable straw, positioned as a robust everyday and travel companion; €39.

• Gift voucher

  gloryfy value vouchers in denominations from €50 to €250, redeemable only at gloryfy.com.

1. 1gloryfy unbreakable | unzerbrechliche Brillen Onlineshop – gloryfy B2Cgloryfy.com
2. 2Tumbler – gloryfy B2Cgloryfy.com
3. 3Gutschein – gloryfy B2Cgloryfy.com
4. 4Outdoor Bundle – gloryfy B2Cgloryfy.com
5. 5IQ brand, design & production GmbH – Wikidatawikidata.org