iQOO

Request correction

Sub-brand

Unclaimed Read 10× by AI crawlers

A vivo sub-brand focused on high-performance, gaming-oriented smartphones.

Last updated November 4, 2026

AI crawler reads

10requests

2companies

Anthropic8
ByteDance2

Profile: 3
Controversies: 3
JSON · MD: 0

First read: Oct 29, 2026
Latest read: Nov 4, 2026

From this site's server log

Overview

iQOO is a Chinese consumer-electronics sub-brand established by vivo in 2019. The brand is associated with vivo, which is headquartered in the same city, Dongguan, Guangdong, and operates within the broader BBK Electronics brand group. Its name is commonly explained as an abbreviation of “I Quest On and On,” expressing a performance- and progress-oriented identity. Rather than emphasizing the camera and audio-led positioning commonly associated with vivo’s main smartphone portfolio, iQOO was created around processing power, gaming, charging speed, display responsiveness, thermal management, and other features relevant to demanding mobile use. Its phones have generally sought to combine flagship or near-flagship components with comparatively aggressive pricing. The brand has also used distinctive colors, patterned rear panels, and limited-edition designs to differentiate performance devices in a crowded smartphone market. iQOO was introduced as a vivo sub-brand in early 2019 and initially sold its smartphones primarily through online channels. The iQOO 3, introduced in February 2020, was the brand’s first model using Qualcomm’s Snapdragon 865 platform and helped establish its gaming and high-performance identity. During 2020 and 2021, the company expanded its Chinese range and introduced a smaller set of products in India. India became an important overseas market after the brand’s introduction there in February 2020. The portfolio has included several distinct families. The flagship-numbered line has carried high-end processors, fast charging, high-refresh-rate displays, and advanced camera hardware. The Neo series has targeted buyers seeking much of the performance of premium phones at a lower price. The Z and U series have extended the brand into more affordable segments while retaining features such as high-refresh-rate screens, large batteries, 5G connectivity, and fast charging. Across these lines, iQOO’s software layer, iQOO UI, has added gaming-focused functions and customization to Android. Representative products mentioned in reference material include the iQOO 3 5G, Neo3, iQOO 5, iQOO 7, iQOO 9 Pro, iQOO 11, Z6 Lite 5G, and Z7 5G. The iQOO 9 Pro brought a Snapdragon 8 Gen 1 platform, a bright display, and 120-watt charging, while the iQOO 11 used Snapdragon 8 Gen 2 and 120-watt charging. More affordable Z-series products emphasized battery capacity, display refresh rate, and newer mid-range processors. The brand’s principal business remains smartphones and related software experiences. Available reference material does not establish a separate, substantial iQOO hardware ecosystem comparable with larger consumer-electronics platforms. Its identity remains centered on performance smartphones, mobile gaming, and value-conscious premium technology. Product availability, specifications, and branding can vary by country, and not every model sold in China has necessarily been offered in international markets.

History

iQOO was founded on 30 January 2019 as a subsidiary and smartphone sub-brand of vivo. The brand was announced during 2019 as part of the broader BBK Electronics smartphone portfolio, alongside brands including vivo, OPPO, realme, and OnePlus. Its creation gave vivo a more specialized identity for products aimed at buyers who prioritize processor performance, gaming capability, charging speed, and technical specifications. The brand name is associated with the phrase “I Quest On and On.” From the beginning, iQOO’s product strategy differed from the more general vivo portfolio by placing greater emphasis on sustained performance and gaming-oriented engineering. Its early products were marketed primarily through online channels, allowing the brand to compete on specifications and price while building a distinct identity among technology enthusiasts. The iQOO 3, introduced on 25 February 2020, was an important early product. It used Qualcomm’s Snapdragon 865 processor and combined that platform with an AMOLED display, HDR10+ support, UFS 3.1 storage, 5G connectivity, and 55-watt charging. The model reinforced iQOO’s position as a performance brand rather than simply another vivo-branded smartphone line. The company also introduced iQOO UI, a customized Android interface with features such as an adjustable always-on display and gaming-focused functions. During 2020 and 2021, iQOO developed multiple product families in China and expanded its presence in India. Its range included flagship-numbered devices, the Neo line, and more affordable U and Z models. The Neo series generally occupied a value-performance position, while the U and Z families extended selected iQOO features into lower price bands. Products such as the Neo3 and iQOO 5 used high-end Snapdragon processors, and the iQOO 7 continued the emphasis on fast charging and premium mobile performance. The brand expanded its flagship specification set with the iQOO 9 Pro in 2022. That model used Qualcomm’s Snapdragon 8 Gen 1 platform and was described with a bright display and 120-watt fast charging. In January 2023, iQOO launched the iQOO 11 with Snapdragon 8 Gen 2 and 120-watt charging. At the more affordable end, the Z6 Lite 5G used a Snapdragon 4 Gen 1 processor, a 120 Hz display, and a 5,000 mAh battery, while the Z7 5G used a MediaTek Dimensity 920 platform, a high-brightness display, and 44-watt charging. By the period covered by the available reference material, iQOO remained primarily a smartphone brand rather than a broad consumer-electronics ecosystem. Its market identity rested on high specification density, mobile gaming, fast charging, thermal and performance optimization, and competitive pricing. The brand operated in China and selected international markets, but model names, specifications, and availability differed across regions.

2023
iQOO 11 launches with Snapdragon 8 Gen 2
[1]IQOO - Wikipediaen.wikipedia.org
The iQOO 11 continued the flagship line’s focus on leading mobile processing hardware and high-speed charging.
2023
Z-series 5G models broaden the portfolio
[1]IQOO - Wikipediaen.wikipedia.org
The Z6 Lite 5G and Z7 5G extended iQOO’s performance-oriented features into more affordable smartphone segments.
2022
iQOO 9 Pro brings Snapdragon 8 Gen 1 to the flagship line
[1]IQOO - Wikipediaen.wikipedia.org
The iQOO 9 Pro launched with Snapdragon 8 Gen 1, a high-brightness display, and 120-watt fast charging.
2020
iQOO enters India
[1]IQOO - Wikipediaen.wikipedia.org
iQOO began operations in India, marking its expansion beyond its original Chinese market.
2020
iQOO 3 launches with Snapdragon 865
[1]IQOO - Wikipediaen.wikipedia.org
The iQOO 3 5G was introduced with Qualcomm’s Snapdragon 865 processor and became an early expression of the brand’s high-performance strategy.
2020
iQOO UI is introduced
[1]IQOO - Wikipediaen.wikipedia.org
iQOO introduced its Android-based iQOO UI software layer, including customization and features intended for gaming-oriented use.
2019
iQOO is established as a vivo subsidiary
[1]IQOO - Wikipediaen.wikipedia.org
iQOO Communication Technology Co. Ltd. was founded on 30 January 2019 as a subsidiary of vivo and positioned as a performance-focused smartphone brand.
2019
The iQOO brand is announced within the BBK Electronics portfolio
[1]IQOO - Wikipediaen.wikipedia.org
The brand was presented as a new member of the BBK Electronics smartphone-brand lineup, with a distinct emphasis on performance and gaming.

Products and positioning

Performance-focused and gaming-oriented smartphones offering flagship-class processing, fast charging, responsive displays, and strong specifications at competitive prices.

Flagship smartphones · 2019
iQOO digital series
The numbered digital series represents iQOO’s principal flagship smartphone family. Products in this line typically emphasize top-tier Qualcomm or MediaTek processors, high-refresh-rate displays, fast charging, 5G connectivity, and gaming-oriented performance. Models such as the iQOO 3, iQOO 7, iQOO 9 Pro, and iQOO 11 illustrate the progression of the line from early Snapdragon 865 devices to newer Snapdragon 8-series platforms.
Performance smartphones · 2020
iQOO Neo series
The Neo series is positioned between flagship and mainstream products, seeking to deliver strong processing performance and gaming capability at a lower price than the highest-end digital-series models. Reference material includes the Neo3 and Neo9 families. Typical features include high-performance chipsets, high-refresh-rate screens, large batteries, and fast charging.
Mid-range and affordable 5G smartphones · 2022
iQOO Z series
The Z series extends iQOO’s performance proposition into more accessible price segments. Products such as the Z6 Lite 5G and Z7 5G combine 5G connectivity with high-refresh-rate displays, large batteries, and fast or relatively fast charging. The line is intended for buyers who want selected gaming and responsiveness features without purchasing a flagship device.
Entry-level and mid-range smartphones · 2020
iQOO U series
The U series covers more affordable iQOO smartphones. Reference material identifies the iQOO U3 and U1x, using mid-range MediaTek and Qualcomm processors respectively. These products broadened the brand beyond premium performance devices while retaining practical features such as large batteries and, in some models, 5G connectivity.
5G smartphone · 2020
iQOO 3 5G
Introduced in February 2020, the iQOO 3 used Qualcomm’s Snapdragon 865 processor and iQOO UI based on Android 10. Its hardware included an AMOLED HDR10+ display, an aluminum frame, a glass rear panel, UFS 3.1 storage, a quad-camera system with a 48-megapixel main sensor, Wi-Fi 6, an in-display fingerprint reader, and 55-watt charging for its 4,400 mAh battery.
Flagship smartphone · 2022
iQOO 9 Pro
Launched in 2022, the iQOO 9 Pro used Qualcomm’s Snapdragon 8 Gen 1 processor. Reference material highlights its approximately 1,500-nit display brightness and 120-watt fast charging, features consistent with iQOO’s strategy of combining premium performance hardware with aggressive charging and display specifications.
Flagship smartphone · 2023
iQOO 11
The iQOO 11 launched in January 2023 with Qualcomm’s Snapdragon 8 Gen 2 processor and 120-watt fast charging. It continued the company’s flagship emphasis on high-end mobile processing and rapid battery replenishment, with the product positioned for demanding applications including gaming.

Controversies

2023
Neo8 series V1+ chip claims contradicted; product manager apologizes
The iQOO Neo8 series was promoted as carrying the self-developed V1+ chip, but customer service and official statements later said the chip did not participate in image processing, prompting consumers to question the claims as false advertising. The product manager then said the chip did in fact participate in imaging functions, that it was "a problem with promotion and training," and apologized; the official promotional pages were revised. Some consumers complained and sought compensation, damaging the brand's reputation.
Source

2020
Launch the iQOO 3 with Snapdragon 865Product launch
Background
The new brand needed a product capable of establishing credibility among performance and mobile-gaming users.
Action taken
iQOO introduced the iQOO 3 5G with Qualcomm’s Snapdragon 865 platform, high-speed storage, an AMOLED display, 5G, and 55-watt charging.
Aftermath
The model reinforced iQOO’s identity as a specification-led and gaming-oriented smartphone brand.
Source
2020
Expand from flagship products into multiple price tiersStrategy
Background
A single flagship line would limit the brand’s reach in competitive smartphone markets.
Action taken
iQOO developed Neo, U, and Z families alongside its numbered flagship series, using different processors and feature combinations to cover additional market segments.
Aftermath
The portfolio broadened from premium performance phones to mid-range and more affordable devices while retaining the iQOO performance identity.
Source
2020
Enter the Indian smartphone marketStrategy
Background
After establishing the brand in China, iQOO pursued international growth in a large, price-sensitive smartphone market.
Action taken
iQOO entered India in February 2020 and marketed performance-focused smartphones there.
Aftermath
India became one of the markets associated with iQOO’s international operations, alongside other selected countries in Asia and Europe.
Source
2019
Create a dedicated performance smartphone sub-brandStrategy
Background
vivo sought a distinct brand identity for consumers interested primarily in processing power, gaming, and technical specifications rather than the broader camera- and audio-oriented positioning of its main smartphone range.
Action taken
The company established iQOO as a separate sub-brand within the vivo and BBK Electronics portfolio, with a focus on high-performance smartphones and online-led sales.
Aftermath
The strategy produced a portfolio organized around flagship, Neo, Z, and U families and supported expansion into India and other selected international markets.
Source

Recent events

Unconfirmed
Reported2026.11.01
iQOO launches a power bank, tablet and smartphone in China[8]iQOO 在中国推出行动电源、平板与手机eprice.com.tw
iQOO launched a 20,000mAh power bank in 33W and 66W versions in China, and also introduced the iQOO Pad Pro and iQOO Neo 12. The article does not specify when the launches occurred.
2026.10.28
Reported2026.10.28
iQOO Neo12 first-sale discount announced[9]iQOO Neo12首销优惠finance.sina.com.cn
The iQOO Neo12 was offered with a 200-yuan first-sale discount; the article also reports platform and national subsidies bringing the starting price to 3,149 yuan.
2026.10.28
iQOO 20000mAh 66W power bank launch[10]iQOO 20000毫安时66W移动电源发布yangtse.com
iQOO formally launched its 20000mAh 66W power bank, which was priced at 259 yuan with a 30-yuan first-sale discount.
2026.10.14
Reported2026.10.14
Visionox, iQOO and Tsinghua University unveil Sky Mirror luminescent material and 2K 185Hz display debuting on iQOO Neo12[11]维信诺联合iQOO、清华大学发布天空之镜发光材料与2K 185Hz超冠屏，iQOO Neo12全球首发finance.sina.com.cn
On the evening of October 14, 2026, display maker Visionox jointly with iQOO and Tsinghua University held a display technology communication event, officially introducing the 'Sky Mirror' new luminescent material and a 2K 185Hz display. The screen, built with Tsinghua's customized pTSF technology, will make its global debut on the iQOO Neo12 (6.83-inch AMOLED), with claimed gains versus the previous generation of 8% luminous efficiency, 10% global peak brightness, 6.5% lower power consumption and 50% longer screen lifespan, plus viewing-angle improvements and adaptation of over 50 native 185fps games.
2026.10.14
Reported2026.10.14
iQOO, Visionox and Tsinghua University jointly release 2K 185Hz 'Super Crown' display and new emissive material[12]iQOO联合维信诺、清华大学发布2K 185Hz“超冠屏”及“天空之镜”发光材料tech.ifeng.com
On October 14, 2026, iQOO held a display technology communication event at Beijing Tsinghua Science Park and, together with Visionox and Tsinghua University, released the new 'Sky Mirror' emissive material and a 2K 185Hz 'Super Crown' display. The screen will debut globally on the iQOO Neo12, which iQOO said will be officially unveiled at the end of October. Under the collaboration, Tsinghua University led pTSF technology R&D, Visionox was responsible for advanced manufacturing processes, and iQOO led product definition.
2026.10.11
Reported2026.10.11
iQOO unveils iQOO Pad Pro 8.8-inch pocket esports tablet for FPS players[13]iQOO揭晓iQOO Pad Pro 8.8英寸口袋电竞平板pad.zol.com.cn
On October 11, 2026, iQOO flagship product line manager Wang Kan officially revealed the core specifications of the iQOO Pad Pro, an 8.8-inch, 298-gram gaming tablet positioned as a 'pocket esports beast'. The device runs on the fifth-generation Snapdragon 8 Elite processor paired with the self-developed Q3 gaming chip, integrates an active cooling fan, and features touch optimizations aimed at FPS players.
2026.08.20
Reported2026.08.07
iQOO Z11 scheduled for launch in India[14]iQOO Z11计划在印度发布finance.sina.com.cn
iQOO is set to launch the iQOO Z11 in India on August 20. The India version is reported to debut with the MediaTek Dimensity 7500 Turbo chip.
2026.08.18
Reported2026.08.18
iQOO Neo11 Ultimate Edition launched[15]iQOO Neo11 至尊版发布finance.sina.com.cn
iQOO launched the iQOO Neo11 Ultimate Edition smartphone at a launch event on August 18, 2026, featuring the MediaTek Dimensity 9500M processor, a 9100mAh battery, and a 6.83-inch 2K display.
2026.08.18
Reported2026.08.18
iQOO launches Z11S smartphone with 10000mAh battery[16]iQOO 发布 Z11S 手机，搭载 10000mAh 电池tech.ifeng.com
iQOO launched the Z11S smartphone, its first model with a 10000mAh battery, featuring a MediaTek Dimensity 7500 chip and a first-sale promotional price starting at 1799 yuan.
2026.08.10
Reported2026.08.10
iQOO Neo11 Supreme Edition screen specifications announced[17]iQOO Neo11 至尊版屏幕参数公布finance.sina.com.cn
An iQOO product manager announced screen specifications for the iQOO Neo11 Supreme Edition, including a 6.83-inch 2K display using domestically produced F2 luminous material.

Sources90 sources

Cite this profile: Cite the canonical profile. /brand-wiki/iqoo · Editorial policy · How profiles are compiled