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Irash is a specialist digital PR and reputation agency based in Meydan, Dubai, serving clients across the GCC and internationally.

Last updated September 1, 2026

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Overview

Irash is a specialist PR and reputation firm based in Meydan, Dubai. It focuses on digital PR, reputation management, media placements, brand protection, crisis PR, knowledge panels, and Wikipedia creation and verification. The agency serves clients across the UAE, the rest of the GCC, and internationally in the UK, US, South Asia, and Southeast Asia.

History

Irash was founded in Dubai after its founders observed businesses and individuals being let down by agencies that treated PR as a volume game. The agency was built around a model of specialists only, direct journalist relationships, and campaigns designed around specific outcomes. It is based in Meydan, Dubai, and serves clients across the UAE, the rest of the GCC, and internationally in the UK, US, South Asia, and Southeast Asia.

Products and positioning

Specialist digital PR and reputation agency, focused on results and direct journalist relationships, not volume.

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