iResearch Consulting Group
Corporate brand
UnclaimediResearch Consulting Group is a Chinese professional market-research and consulting company focused on Internet media, e-commerce, online games, wireless value-added services, and other Internet-related economic sectors.
Last updated October 9, 2026
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Overview
iResearch Consulting Group (Chinese: 艾瑞咨询集团) is a professional market research and consulting company that supplies online business services in China. The company focuses on Internet media, e-commerce, online games, wireless value-added services, and various new economic fields related to China's Internet industry. It was founded in 2002 by Henry Yang and is based in Shanghai, with branch offices in Beijing and Guangzhou. It was the first professional market research company in China to focus on Internet media. The company offers a range of data and research products, including iAdTracker, an Internet-based independent online advertising monitor and analysis system; iDataCenter, a daily updated database of research reports, news, and statistical charts on China's Internet industry; iUserSurvey, a professional online consumer analysis service; and iClick survey community, a data support platform for iResearch's online survey operations. It also operates information websites providing Internet news and resources for Internet operators, marketing developers, government industry researchers, and others interested in Internet economics. As of September 28, 2007, iResearch Consulting Group is a subsidiary of Focus Media Holding Ltd. Its founder, Henry Yang, graduated from East China University of Science and Technology and was among the first crop of Internet industry professionals in China. Before founding iResearch, he joined Soim in 1998 as a marketing manager and in late 1999 took responsibility for overhauling the WiseCast website, one of the earliest Internet advertising and marketing companies established in 1997.
History
iResearch Consulting Group was founded in 2002 by Henry Yang in the context of China's rapidly expanding Internet and digital-media economy. Its business model centered on supplying structured information about online markets to companies and institutions that needed to understand audiences, advertising activity, consumer behavior, and the growth of emerging Internet sectors. The company developed a focused identity around Internet media research. It has been described as the first professional market-research company in China to concentrate on Internet media, distinguishing it from broader research firms that treated online activity as only one part of a larger portfolio. Its scope subsequently covered e-commerce, online games, wireless value-added services, and other new economic fields associated with China's Internet industry. The background of founder Henry Yang was rooted in the early development of Chinese online advertising and Internet operations. He joined Soim as a marketing manager in 1998. In late 1999, he became responsible for overhauling the WiseCast website. WiseCast.com, founded in 1997, was one of the earlier Internet advertising and marketing companies in China. Yang's exposure to online promotion, website operations, and the information needs of digital businesses preceded the creation of iResearch. Based in Shanghai, iResearch also established branch offices in Beijing and Guangzhou. These locations placed the company near major concentrations of Chinese advertisers, media organizations, technology companies, and policy and research institutions. Its clients and information users included Internet operators, marketing developers, advertising professionals, government industry researchers, and people seeking data on Internet economics. The group built its service portfolio around several proprietary or branded research resources. iAdTracker provided Internet-based independent monitoring and analysis of online advertising. iDataCenter offered a regularly updated collection of research reports, news, and statistical charts covering China's Internet industry. iUserSurvey supplied online consumer analysis, while the iClick survey community supported the company's online survey and data-collection operations. In addition, iResearch operated information websites carrying Internet news and other resources for professional users. A major ownership event occurred in 2007. As of September 28 of that year, iResearch Consulting Group was reported to be a subsidiary of Focus Media Holding Ltd. The available reference material does not document the terms of the transaction, subsequent ownership changes, later management, or the eventual fate of the company's named services. It also does not provide sufficient evidence to classify the organization as currently active or defunct. The documented history therefore ends with the 2007 subsidiary relationship and the company's established role as a specialist provider of Chinese Internet-market intelligence.
- 2007
Reported subsidiary relationship with Focus Media
[1]As of September 28, 2007, iResearch Consulting Group is reported as a subsidiary of Focus Media Holding Ltd.
- 2002
iResearch Consulting Group is founded
[1]Henry Yang establishes iResearch Consulting Group as a specialist professional market-research company focused on Internet media and related Chinese Internet sectors.
- 1999
Yang takes responsibility for WiseCast website restructuring
[1]In late 1999, Henry Yang assumes responsibility for overhauling the WiseCast website, extending his experience in Internet advertising, online marketing, and website operations.
- 1998
Henry Yang joins Soim
[1]Before founding iResearch, Henry Yang joins Soim as a marketing manager, gaining experience in the emerging Chinese Internet business sector.
- 1997
WiseCast.com is established
[1]WiseCast.com is established as an early Internet advertising and marketing company in China. Its later connection to Henry Yang forms part of the background to iResearch's digital-media research orientation.
Products and positioning
A specialist Chinese Internet-industry intelligence and professional research provider serving media companies, advertisers, marketers, online businesses, government and industry researchers, and other users of digital-economy data.
Online advertising monitoring
iAdTracker
iAdTracker is an Internet-based independent online-advertising monitoring and analysis system. It was designed to help users observe online advertising activity and interpret the competitive and marketing significance of digital campaigns within China's Internet economy.
Internet-industry data platform
iDataCenter
iDataCenter is a regularly updated information database covering China's Internet industry. Its contents included research reports, industry news, and statistical charts intended for Internet operators, marketers, researchers, and other users requiring structured information about online markets.
Online consumer research
iUserSurvey
iUserSurvey is a professional online consumer-analysis service. It supported the study of Internet users and consumer behavior, providing research-oriented information for organizations seeking to understand online audiences and digital-market participation.
Survey data-support platform
iClick survey community
The iClick survey community is a data-support platform for iResearch's online survey operations. It contributed to the collection and organization of survey information used in the company's consumer and Internet-market research activities.
Industry information service
Internet information websites
iResearch also operated information websites providing Internet news and related resources. These sites served Internet operators, marketing and advertising professionals, government and industry researchers, and other readers interested in China's Internet economics.
Recent events
- Unconfirmed
Reported
AsiaInfo completes acquisition of iResearch Consulting[2]
AsiaInfo Technologies completed delivery of the acquired equity and became the actual controlling shareholder of iResearch Consulting. The article says AsiaInfo acquired a 94.23% stake for RMB 512 million.
AsiaInfo Technologies announces acquisition of iResearch Consulting[3]
AsiaInfo Technologies announced its acquisition of iResearch Market Consulting Co., Ltd. The article states that upon completion of the transaction, AsiaInfo Technologies would hold 94.23% of iResearch Consulting and become its controlling shareholder; iResearch would continue to operate independently after completion.
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