IRIB Bazaar

IRIB Bazaar was a national Iranian television channel operated within the Islamic Republic of Iran Broadcasting system. Its Persian name, Shabakeh Bazaar, refers to a market or marketplace channel, reflecting its intended emphasis on commerce and consumer-oriented programming. The service was introduced on 20 November 2011 as part of Iran’s expanding digital television environment and became the third Iranian television channel to broadcast in digital mode. It was designed to combine television retailing with business information, advertising, and educational content related to trading and commerce. The channel’s programming concept included home-shopping material, economic news, instructional programs about buying and selling, and commercial advertisements. Its intended audience included consumers, retailers, traders, and viewers interested in market activity. Distribution was national in scope: the channel was available in most Iranian provinces through digital set-top boxes and could also be received through satellite television systems. This distribution gave IRIB Bazaar a potentially broad reach beyond a conventional local or regional station. Despite its distinctive commercial remit, the channel did not achieve the objectives associated with its launch. Reference material describes it as one of the least successful channels in the IRIB portfolio, suggesting that its audience proposition and commercial model did not gain sufficient traction. The available material does not provide detailed ratings, revenue figures, programming schedules, or information about major presenters and executives, so the scale and causes of its underperformance cannot be quantified reliably. IRIB Bazaar ceased operating as a standalone channel on 17 March 2016. Its service was merged with IRIB TV5, another channel in the IRIB television network. The closure ended IRIB Bazaar’s independent brand identity, although some of its broader commercial and economic programming objectives may have been absorbed into the continuing IRIB structure. As a result, the brand is best understood as a short-lived Iranian public-broadcast television experiment in home shopping and market-oriented programming rather than as an enduring retail company or independent consumer brand.

IRIB Bazaar was created as an Iranian television service dedicated to commercial and market-related broadcasting. It launched on 20 November 2011 under the umbrella of the Islamic Republic of Iran Broadcasting organization. The launch formed part of the development of Iran’s digital television system, and the channel was described as the third Iranian television channel to broadcast digitally. The channel’s concept differed from that of a general-interest broadcaster. Its planned role combined home-shopping television with economic news, educational material about trading, and advertising. In principle, this format could connect viewers with products and services while also providing practical information about commerce and market activity. The use of a national television network allowed the service to reach viewers in most Iranian provinces. Audiences could receive it through digital set-top boxes, and satellite television reception was also available in relevant coverage areas. IRIB Bazaar’s objectives were broader than direct retail sales. Its stated or reported purposes included economic news, educational programs about trading, and advertising. These aims placed the channel at the intersection of public broadcasting, consumer information, and commercial promotion. The available historical record does not identify a separate private owner, founder, or executive team; the service was part of the IRIB broadcasting structure. The channel ultimately failed to meet its intended goals and was characterized in reference material as one of the least successful IRIB channels. No reliable public figures are supplied here for audience share, advertising income, transaction volume, or operating costs, so the precise reasons for its weak performance remain uncertain. Possible explanations cannot be asserted from the available sources. On 17 March 2016, IRIB Bazaar closed as an independent service and merged with IRIB TV5. This ended the standalone channel while placing its brand and programming concept within another IRIB television outlet. IRIB Bazaar therefore had a relatively brief operating life, from 2011 to 2016, and is primarily notable for its role as an early Iranian digital television channel and for its attempt to apply a home-shopping and market-information model within a national public broadcaster.

• 2016

  Closure and merger with IRIB TV5

  [1]IRIB Bazaaren.wikipedia.org

  IRIB Bazaar ended as a standalone channel on 17 March 2016 and was merged with IRIB TV5.

• 2011

  Launch of IRIB Bazaar

  [1]IRIB Bazaaren.wikipedia.org

  IRIB Bazaar began broadcasting on 20 November 2011 as a national Iranian channel for home shopping, economic news, trade education, and advertising.

• 2011

  Early Iranian digital television service

  [1]IRIB Bazaaren.wikipedia.org

  The channel was described as the third Iranian television channel to broadcast in digital mode.

A national Iranian public-broadcast television channel positioned around shopping, commerce, market information, trade education, and advertising.

• Television channel · 2011

  IRIB Bazaar television channel

  The core offering was a national Iranian television channel built around home-shopping and marketplace programming. Its broader schedule was intended to include economic news, educational content about trading, and advertising. The service was distributed digitally across most Iranian provinces and was also accessible through satellite television reception. It operated as an IRIB channel rather than as an independent retail company.

• Television retail · 2011

  Home-shopping programming

  Home-shopping content was central to the channel’s identity and was intended to connect televised product promotion with consumer purchasing. The available reference material does not specify individual product categories, vendors, transaction systems, or named flagship programs.

• Business information · 2011

  Economic and trade programming

  IRIB Bazaar also planned economic news and educational programs about trading. These programs were intended to inform viewers about commercial activity and markets, complementing the channel’s shopping and advertising role. Specific program titles and presenters are not identified in the available sources.

• 2016

  Merge the channel into IRIB TV5M&A

  Background

  IRIB Bazaar did not achieve its intended objectives and was regarded as one of the less successful channels in the IRIB portfolio.

  Action taken

  IRIB ended the channel’s standalone operation on 17 March 2016 and merged it with IRIB TV5.

  Aftermath

  The IRIB Bazaar brand ceased to operate independently. The available sources do not specify the subsequent treatment of its programs, staff, or commercial arrangements.

  Source

1. 1IRIB Bazaaren.wikipedia.org
2. 2Islamic Republic of Iran Broadcastingen.wikipedia.org