IRIB Pooya & Nahal

IRIB Pooya & Nahal is an Iranian state-owned children's television service operated by the Islamic Republic of Iran Broadcasting (IRIB). The service developed from Pooya TV, a channel established on 18 July 2012, and was reorganized on 23 September 2015 into a multi-service children's broadcasting structure. Its principal audience is children in Iran, with programming divided by age and developmental stage rather than presented as a single undifferentiated channel. The service's main components are Pooya and Nahal. Pooya is aimed primarily at younger children, especially viewers aged approximately six and under. According to the channel's published schedule description, it broadcasts daily from 8:00 a.m. to 2:00 p.m. Nahal, whose name means “sapling” in Persian, serves older children. It began on 23 September 2015 under the name IRIB Koodak and was renamed and rebranded as Nahal on 18 April 2016. Its programming is scheduled from the evening, beginning at approximately 7:30 p.m. The structure allows IRIB to separate preschool and early-childhood content from material intended for older children while retaining both services within a common children's television identity. A related adolescent-oriented service, Omid, meaning “hope” in Persian, was launched on 20 September 2016. Omid is described as a sister channel for adolescents rather than simply another scheduling block of Pooya or Nahal. Its launch extended IRIB's youth broadcasting portfolio beyond children and into teenage audiences. As a public broadcaster, IRIB Pooya & Nahal is positioned around domestically distributed television programming for young viewers. Its typical output includes children's animation, educational programming, entertainment, and other age-targeted television content, although the available reference material does not provide a complete program catalogue. The service is distributed within Iran through IRIB's broadcasting infrastructure and also has an official web presence and live-streaming references associated with its channels. The brand's principal turning points have been organizational and naming changes: the creation of Pooya TV in 2012, the 2015 reformation into the Pooya and IRIB Koodak services, the 2016 renaming of IRIB Koodak to Nahal, and the launch of Omid for adolescents later that year. No separate commercial ownership, public listing, or private parent company is identified; the service belongs to Iran's state broadcasting organization.

IRIB Pooya & Nahal traces its origins to Pooya TV, an Iranian children's television channel established on 18 July 2012 under the Islamic Republic of Iran Broadcasting. The original service was created to provide dedicated programming for children within Iran's state broadcasting system. A major restructuring took place on 23 September 2015. The service was reorganized around two subchannels with different target audiences. Pooya became the younger-children service, broadcasting daily during daytime hours and focusing especially on children aged six and below. At the same time, a second service began under the name IRIB Koodak for older children. This arrangement replaced a single children's channel identity with a more segmented model based on age and viewing needs. The older-children service underwent a naming and brand change on 18 April 2016, when IRIB Koodak was renamed Nahal. “Nahal,” meaning “sapling” in Persian, became the identity associated with programming for older children. Pooya and Nahal therefore functioned as complementary services under the broader IRIB children's television structure, with Pooya occupying a daytime schedule and Nahal beginning its broadcast day in the evening at approximately 7:30 p.m. IRIB expanded its youth-oriented broadcasting portfolio later in 2016. On 20 September, it launched Omid, meaning “hope” in Persian, as a sister television channel intended for adolescents. Omid extended the age range covered by IRIB's youth services beyond younger children and older children into the teenage audience. The available reference material identifies Omid as a sister channel rather than as a direct component of the Pooya and Nahal subchannel pair. The service is part of Iran's state-owned public broadcasting system and is intended for domestic audiences. Its identity is based on age-targeted children's and youth television rather than on a commercial consumer-goods brand. The available sources identify children's television, animation, educational material, and related entertainment as the relevant programming scope, but do not supply a complete list of shows, production partners, presenters, or current executives. The service has an official web presence and references to online live streaming, complementing its conventional television distribution.

• 2016

  IRIB Koodak becomes Nahal

  [1]IRIB Pooya & Nahalen.wikipedia.org

  The older-children service was renamed and rebranded Nahal on 18 April 2016.

• 2016

  Omid launched for adolescents

  [1]IRIB Pooya & Nahalen.wikipedia.org

  A sister channel for adolescent viewers, Omid, was launched on 20 September 2016.

• 2015

  Service reorganized into age-targeted subchannels

  [1]IRIB Pooya & Nahalen.wikipedia.org

  On 23 September 2015, the service was reformed around Pooya for younger children and IRIB Koodak for older children.

• 2012

  Pooya TV established

  [1]IRIB Pooya & Nahalen.wikipedia.org

  Pooya TV was established on 18 July 2012 as an Iranian state broadcasting service for children.

State-owned Iranian public broadcasting for children and adolescents, organized into age-targeted television services.

• Children's television subchannel · 2015

  Pooya

  Pooya is the younger-children component of the IRIB children's broadcasting service. It is primarily directed at children aged six and below and is described as broadcasting daily from 8:00 a.m. to 2:00 p.m. Its role within the portfolio is to provide daytime programming designed for preschool and early-childhood audiences.

• Children's television subchannel · 2015

  Nahal

  Nahal is the service for older children within the Pooya and Nahal structure. It began on 23 September 2015 as IRIB Koodak and adopted the Nahal name and identity on 18 April 2016. The service is associated with an evening schedule beginning at approximately 7:30 p.m. and complements Pooya's younger-child and daytime orientation.

• Adolescent television channel · 2016

  Omid

  Omid is a related IRIB youth television channel aimed at adolescents. Its launch on 20 September 2016 broadened the broadcaster's age-targeted portfolio beyond younger and older children. The available reference material identifies it as a sister channel to Pooya and Nahal rather than as one of their two principal subchannels.

• 2016

  Rename IRIB Koodak as NahalStrategy

  Background

  The older-children service required a distinct identity within IRIB's segmented children's television structure.

  Action taken

  IRIB renamed and rebranded IRIB Koodak as Nahal on 18 April 2016.

  Aftermath

  Nahal became the older-children counterpart to Pooya in the combined service.

  Source

• 2016

  Launch an adolescent sister channelProduct launch

  Background

  IRIB expanded its age-targeted youth broadcasting offer to include adolescent viewers.

  Action taken

  The broadcaster launched Omid on 20 September 2016.

  Aftermath

  Omid extended IRIB's youth television portfolio beyond children's programming.

  Source

• 2015

  Reorganize children's broadcasting by age groupStrategy

  Background

  The original Pooya TV service was reformed to serve younger and older children through separate subchannels.

  Action taken

  IRIB established Pooya for younger children and launched IRIB Koodak for older children on 23 September 2015.

  Aftermath

  The older-children service was subsequently renamed Nahal, creating the Pooya and Nahal identity used for the children's service.

  Source

1. 1IRIB Pooya & Nahalen.wikipedia.org
2. 2IRIB Pooya official websitepooyatv.ir