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IRIB Tamasha

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Corporate brand

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An Iranian national television channel operated by the Islamic Republic of Iran Broadcasting organization.

Last updated August 25, 2026

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Overview

IRIB Tamasha is an Iranian national television channel operated by the Islamic Republic of Iran Broadcasting organization, commonly abbreviated as IRIB. Its name is derived from the Persian word for viewing or watching, and the service has been positioned around television entertainment, particularly the broadcast and rebroadcast of serialized programming. Unlike a standalone commercial network with an independently reported corporate structure, Tamasha functions as part of Iran’s state broadcasting system and its programming history is closely connected with the wider IRIB channel portfolio. The channel began broadcasting on 13 February 2013. In its initial form, Tamasha primarily re-aired television series that had previously appeared on other IRIB services. This gave it a library-based programming identity: the channel could assemble a schedule from established domestic productions and acquired or previously broadcast international series rather than relying exclusively on newly commissioned content. Reported examples associated with its programming include Sherlock, the German series Alarm für Cobra 11 – Die Autobahnpolizei, the historical drama The Enigma of Shah, Prophet Joseph, Jumong, Carousel, Old Way, and the 1984 television adaptation of Sherlock Holmes. The mixture reflects a broad entertainment remit spanning serial drama, historical programming, and imported television material. Tamasha’s first operating phase ended on 17 December 2014, when the channel was closed and merged into IRIB Namayesh. The change was part of the reorganization of Iran’s television channel structure rather than the disappearance of the Tamasha programming concept. The brand later returned after IRIB TV5 became a provincial channel again on 10 August 2016. In that reorganization, Tamasha was re-formed and replaced the earlier Tehran TV service. The relaunch restored Tamasha as a national television outlet within IRIB’s network. Because public reference material provides limited information about its internal management, finances, audience figures, and organizational structure, Tamasha is best understood as a public-service/state broadcasting channel rather than as a separately disclosed media company. Its principal offering is linear television programming distributed under the IRIB system, with the official website serving as its online presence. Available descriptions emphasize the channel’s role in presenting series and other entertainment content to viewers in Iran. The channel’s programming and institutional status may change as IRIB periodically reorganizes its network, but the Tamasha name remains associated with a national entertainment-focused television service.

History

IRIB Tamasha is a national Iranian television channel within the Islamic Republic of Iran Broadcasting system. The Persian name Tamasha is associated with watching or viewing, fitting the channel’s entertainment-oriented identity. Publicly available descriptions identify the service as an IRIB channel rather than as an independently incorporated broadcaster. The channel launched on 13 February 2013. During its first phase, its schedule concentrated on television series that had already been broadcast by IRIB. This repeat-programming model allowed Tamasha to provide a dedicated destination for serial entertainment while making use of the broadcaster’s existing program library. The titles associated with the channel include Iranian productions such as The Enigma of Shah and Prophet Joseph, as well as international or imported series including Sherlock, Alarm für Cobra 11 – Die Autobahnpolizei, Jumong, Carousel, Old Way, and the 1984 Sherlock Holmes television series. Tamasha’s initial incarnation ended on 17 December 2014, when the channel was closed and its operation was merged into Namayesh. The change reduced the number of separately branded services in the IRIB portfolio and temporarily removed Tamasha as an independent channel identity. The available reference material does not provide detailed information about the administrative terms of the merger, audience performance, or financial consequences. The brand returned in 2016 during another IRIB network reorganization. After IRIB TV5 became provincial again on 10 August 2016, Tamasha was re-formed and replaced the earlier Tehran TV service. This restoration established Tamasha once again as a national channel. Its subsequent identity remained linked to television entertainment and serial programming within Iran’s state broadcasting network. There is limited public information about Tamasha’s executives, budgets, ratings, commissioning strategy, or distribution infrastructure. Accordingly, the channel’s documented history is primarily a history of launch, consolidation, and re-formation within IRIB. Its significance lies in its role as a branded outlet for serial television and archived programming, rather than in separately reported commercial operations. The official website provides the channel’s current web presence, while the precise scope of its present schedule and organizational arrangements may vary as IRIB continues to manage and reorganize its channel portfolio.

  • 2016

    Re-formation as a national channel

    [1]

    After IRIB TV5 became provincial again on 10 August 2016, Tamasha was re-formed and replaced the earlier Tehran TV service.

  • 2014

    Closure and merger into Namayesh

    [1]

    The original Tamasha channel was closed on 17 December 2014 and merged into IRIB Namayesh.

  • 2013

    National channel launch

    [1]

    IRIB Tamasha began broadcasting on 13 February 2013 as a national Iranian television channel, with a schedule emphasizing previously aired television series.

Products and positioning

A national, IRIB-operated entertainment channel focused substantially on serial television and the rebroadcast of established Iranian and international programming.

  • Television programming · 2013

    Serial television programming

    Tamasha’s core offering is a linear television schedule built around serial entertainment. Its documented programming history includes reruns of series previously broadcast through IRIB, giving the channel a library-based role within the broader Iranian public broadcasting portfolio.

  • Television programming

    Iranian drama and historical series

    The channel has carried Iranian serial productions, including historical and religiously themed dramas such as The Enigma of Shah and Prophet Joseph. These programs connect Tamasha with IRIB’s domestic drama archive and its broad entertainment mission.

  • Television programming

    International television series

    Tamasha has also been associated with selected international series, including Sherlock, Alarm für Cobra 11 – Die Autobahnpolizei, Jumong, Carousel, Old Way, and the 1984 Sherlock Holmes television series. Their inclusion indicates a schedule that has not been limited solely to Iranian productions.

Brand decisions

  • 2016

    Re-form Tamasha after the return of TV5 to provincial statusStrategy

    Background

    IRIB TV5 became provincial again on 10 August 2016, creating a change in the national channel lineup.

    Action taken

    IRIB re-formed Tamasha as a national channel and used it to replace the earlier Tehran TV service.

    Aftermath

    Tamasha returned to the IRIB portfolio with an entertainment and serial-programming identity.

  • 2014

    Merge the original Tamasha service into NamayeshM&A

    Background

    IRIB reorganized its television services after Tamasha had operated as a national channel focused substantially on serial-program reruns.

    Action taken

    The original Tamasha channel was closed on 17 December 2014 and merged into IRIB Namayesh.

    Aftermath

    The Tamasha brand temporarily disappeared as an independent channel before being restored during a later IRIB reorganization.

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