Isamaya

Isamaya is a British beauty brand founded by renowned makeup artist Isamaya Ffrench. Launched in 2022, the brand embodies Ffrench's unconventional and artistic approach to makeup, offering a range of cosmetics that blend high performance with provocative, often surreal packaging and imagery. The brand is known for products such as the Liplacq, a glossy lip lacquer, and the Browlacq, a sculpting brow gel, as well as bold eyeshadow palettes and innovative tools. Isamaya positions itself at the intersection of beauty and art, targeting consumers who seek expressive, trend-setting makeup. The brand operates primarily through its own e-commerce website and select retailers, with a global reach. It has garnered attention for its striking campaigns and collaborations, often featuring Ffrench's signature aesthetic. As a private company, Isamaya continues to expand its product line and influence in the beauty industry.

Isamaya was founded by Isamaya Ffrench, a makeup artist known for her work with fashion houses and celebrities. The brand launched in 2022 with a mission to disrupt the beauty industry through a combination of artistry and performance. Ffrench's experience in editorial and runway makeup informed the brand's initial product lineup, which included the Liplacq and Browlacq. The brand quickly gained a following for its unconventional campaigns and packaging, often featuring surreal and provocative imagery. In 2023, Isamaya expanded its offerings with new products and collaborations, solidifying its position as a cult favorite among beauty enthusiasts. The brand continues to operate independently and is distributed globally through its website and select retailers.

• 2023

  Expanded product offerings and collaborations.

• 2022

  Brand launched with initial product line including Liplacq and Browlacq.

Avant-garde, artistic, high-performance beauty brand

• Liplacq

  A high-shine lip lacquer available in bold shades.

• Browlacq

  A sculpting brow gel for defined brows.

• Unconfirmed

  Reported2026.10.12

  Isamaya Ffrench departs namesake brand Isamaya[2]Isamaya Ffrench 离开同名品牌 Isamayanews.google.com

  Isamaya Ffrench has departed her namesake brand Isamaya, as reported by The Business of Fashion on 2026-10-12. The source does not state the date of the departure or any successor.

Read more

1. 1Google Newsnews.google.com
2. 2Isamaya Ffrench 离开同名品牌 Isamayanews.google.com