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Ise-Misono Shopping Center

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A community shopping center in Ise, Mie Prefecture, Japan, opened in 1996 and operated by Ujiyamada Development Co., Ltd.

Last updated September 26, 2026

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Overview

Ise-Misono Shopping Center (伊勢みそのショッピングセンター) is a shopping center located in Ise, Mie Prefecture, Japan, operated and managed by Ujiyamada Development Co., Ltd. It is commonly known as "Misono Berry" (みそのベリー). The center opened in 1996 along National Route 23 (Minami-Ise Bypass), and at the time of its opening the headquarters of Toyohata, the supermarket operator affiliated with Ujiyamada Development, relocated to the same site. Ujiyamada Development Co., Ltd. is an affiliate of Toyohata, which operates the fresh market chain "Berry" (生鮮市場ベリー). The facility is a two-story steel-frame fire-resistant building with a total site area of 25,884.31 square meters, building area of 11,120.01 square meters, and total floor area of 11,546.47 square meters. It provides 738 parking spaces. The center houses a supermarket (Fresh Market Berry), clothing stores, a 100-yen shop, miscellaneous goods stores, and various service tenants. The west side of the building accommodates the supermarket, the south side hosts large tenants such as a sporting goods store and a drugstore, and the north side mainly contains small service-oriented shops. The shopping center issues a point card usable at all stores within the facility, awarding one point for every 220 yen spent, and holds a "big sale" (大市) on the Saturday, Sunday, and Monday of the last week of each month. Store hours are 10:00–21:00 for specialty shops and 9:30–24:00 for the food hall (Berry). Specialty shops close on the third Tuesday of each month (about 10 days a year), while the food hall is generally open year-round. The center employs 16 people. Its representative director is Makimura Nashiro (牧村 七三路). The operating company, Ujiyamada Development Co., Ltd., was established on June 17, 1996, with capital of 25,000,000 yen, and is headquartered at the same address as the shopping center.

History

Ise-Misono Shopping Center opened on June 17, 1996, in Ise, Mie Prefecture, along National Route 23 (Minami-Ise Bypass). The operating company, Ujiyamada Development Co., Ltd., was established on the same date with capital of 25,000,000 yen. At the time of opening, the headquarters of Toyohata, a supermarket operator affiliated with Ujiyamada Development, relocated to the same site. The center has since served as a local shopping destination, housing a supermarket (Fresh Market Berry), clothing stores, a 100-yen shop, miscellaneous goods stores, and various service tenants. It issues a point card valid at all stores within the facility and holds a monthly "big sale" on the last Saturday, Sunday, and Monday of each month. The facility is a two-story steel-frame fire-resistant building with 738 parking spaces. As of the company profile, it employs 16 people and is led by Representative Director Makimura Nashiro.

  • Ise-Misono Shopping Center opens; Ujiyamada Development Co., Ltd. established.

  • Toyohata headquarters relocates to the same site as the shopping center.

Products and positioning

Community-oriented shopping center serving Ise City with everyday essentials and services.

  • Fresh Market Berry (supermarket)

    Supermarket operated by Toyohata, located on the west side of the building.

  • Point card

    Card usable at all stores in the center, awarding 1 point per 220 yen spent.

  • Monthly big sale (大市)

    Held on the Saturday, Sunday, and Monday of the last week of each month.

Sources5 sources

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