Isehan

Isehan is a Japanese cosmetics company operating under the corporate name Isehan Co., Ltd. Its official company message traces its origins to a rouge shop established in Edo’s Nihonbashi district in 1825. The company marked its 200th anniversary in 2025. It describes its development as a cosmetics maker shaped by an ongoing pursuit of beauty and a history of creating products, particularly for self-applied makeup. The company says it manufactures and sells cosmetics across makeup, skincare, and quasi-drug categories. Its official website presents a portfolio of consumer-facing brands and lines, including KISSME, KISSME FERME, Heroine Make, Kiss, Heavy Rotation, Mommy, Sunkiller, and others. Product examples on the company site include makeup for brows, eyes, lips, and complexion, as well as sunscreen, hand cream, skincare, and antiperspirant products. Heavy Rotation is described by Isehan as a brow-makeup specialist brand, with products such as colored eyebrow mascara, eyebrow pencils, powders, and liquid eyebrow products. Isehan’s stated purpose is to offer the joy of encountering new beauty ahead of others and to create products that surprise and excite. The company’s headquarters are in Chiyoda, Tokyo, and its company-information page lists regional branches, a research headquarters, a factory in Joso, Ibaraki, and a logistics center in Kasukabe, Saitama. The supplied company page names Haruko Sawada as representative director and president, and Ichiro Sawada as representative director and chairman. The evidence identifies the business and its brands in Japan but does not specify the company’s ownership structure or a broader set of operating markets.

Isehan’s official account places the beginning of its history in 1825, when a rouge shop was established in Nihonbashi, Edo. The company’s present corporate identity is that of Isehan Co., Ltd., a cosmetics manufacturer and seller. The available source does not name the original founder, explain the intervening corporate history, or provide specific dates for the development of individual brands, so those details cannot be stated here. In its account of the company’s longer trajectory, Isehan describes itself as having pursued beauty while developing products ahead of their time, with self-applied makeup as a central focus. The business today covers the manufacture and sale of makeup cosmetics, basic cosmetics, and quasi-drug cosmetics. Its official homepage shows an assortment of branded lines, including KISSME, KISSME FERME, Heroine Make, Kiss, Heavy Rotation, Mommy, and Sunkiller, alongside products for makeup, skincare, sun protection, and personal care. The company’s contemporary brand presentation includes specialist propositions as well as broad makeup ranges. Heavy Rotation, for example, is explicitly presented as a brand specializing in eyebrow makeup, with products that let consumers coordinate brow appearance with their natural brows, hair color, and trends. The supplied company and product pages also show current product announcements and new or limited products across Isehan’s brands, but do not establish the launch dates of most of the brands themselves. Isehan’s company information lists its headquarters in Chiyoda, Tokyo, and identifies regional branches, a research headquarters and factory in Joso, Ibaraki, and a logistics center in Kasukabe, Saitama. The company’s president stated that Isehan marked 200 years since its founding in 2025, while affirming an intention to preserve its origins and continue taking on new challenges. The corporate page identifies Haruko Sawada as representative director and president and Ichiro Sawada as representative director and chairman. The provided evidence does not specify a parent company, owner, listing status, or the extent of sales outside Japan.

• 2025

  Isehan reaches its 200th anniversary

• 1825

  A rouge shop is established in Nihonbashi, Edo

A Japanese cosmetics maker with roots dating to 1825, focused especially on self-applied makeup and a broad portfolio of beauty products and consumer brands. Its stated purpose emphasizes bringing customers new beauty experiences and creating products that surprise and excite.

• Heavy Rotation Coloring Eyebrow EX

  An eyebrow mascara in the Heavy Rotation brow-makeup range; the official site lists standard and limited-design or limited-color versions.

• Heroine Make Micro Liquid Eyeliner

  An eyeliner promoted with a short brush intended to make controlled drawing easier.

• KISSME FERME Cushion Wonder Stay Cover SP

  A high-coverage serum cushion foundation featured on Isehan’s homepage.

• Sunkiller

  A sunscreen brand listed among the brands on Isehan’s homepage.

• Continue the company’s work while honoring its originsOther

1. 1KISSME（キスミー）｜株式会社伊勢半isehan.co.jp
2. 2会社情報｜KISSME（キスミー）isehan.co.jp
3. 3ごあいさつ｜KISSME（キスミー）isehan.co.jp
4. 4【公式】眉メイク専門ブランド ヘビーローテーションisehan.co.jp